Social media marketing, also known as SMM, is one of the many methods of marketing you should be using to help boost your business. With social media becoming increasingly popular every day, there is no time like the present to add SMM to your marketing strategy. This can be unclear initially, but this article will outline just some of the methods you should implement into your marketing strategy.

Animated explainer videos

Due to surges in video platforms such as TikTok and YouTube, explaining your service using videos is a popular way of doing so as opposed to writing this out. An animated explainer video can help to explain what your business offers concisely that is easy for the consumer to understand. 

You must keep these videos short but simple. If they are any longer than a minute or two, potential customers may lose interest, click off the video and go and take their custom elsewhere to a business that better explains the services and products they offer. This, along with highlighting what makes you stand out in the crowd, is imperative to ensuring success for your business. 

Learning the best platforms for you

With a variety of social media platforms available and with something different to offer, it can be overwhelming when trying to figure out which platform will work best for your business. 

You don’t have to stick to just one platform with this, and you may find it more effective if your business has an online presence across multiple social media platforms. However, you need to get to know each social media platform individually and figure out the best type of content to put out there. For example, it’s not that effective to put text-based content on Instagram as this is more of a visual platform; in the same way that if you were to put a video on Twitter, it might not result in gaining as much traction as if you were to put a short, but snappy, Tweet up. 

If you are unfamiliar with social media, it may take a while to figure out the best platforms for your business and to learn how to navigate them. This will take time, and hiring a social media manager may be best if you can. You are also unlikely to see overnight success when using this strategy, but over time you will start to notice a growth in sales and will see a number of your customers coming from social media. 

Look into influencer marketing

With influencers being one of the most prominent features of social media, it only makes sense to bring some influencers on board with your business. Either send them a message on social media or email, explain your brand and some of the products you offer, and ask if they would be willing to post some content to their social media profiles about your business. If they agree, ask them for the rate and if you can afford it, then go for it. Influencers will have loyal followers, and seeing them posting about a business makes them more likely to go and check that business out. This means you get more customers without having to put a lot of work into it. It’s a win-win situation.

So, if you haven’t already, make sure to engage your business with SMM. In the age where social media platforms are increasingly popular, there has never been a better time to grow your audience by using these platforms.