Today, social media can be used in many ways: connect with peers or loved ones, share knowledge, provide entertainment, and wage a marketing campaign. Social media gives us the convenience of reaching out to people through our computers and mobile phones. And since the majority of the world’s population is registered to multiple social media platforms, it provides a great opportunity for companies to market their brand. 

An effective social media marketing strategy should be unique, compelling and informative. One great way to make an effective and successful social media ad is to use infographics. Venngage, an infographic maker website, provides various infographic templates that can help you create entertaining and instructive material for your marketing campaign. 

Infographics

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An infographic is a quick and clear graphic visual representation of knowledge and/or data. It provides the information we need to know about a certain subject without us having to browse through massive data and/or details. It easily summarizes information in an entertaining and informative way. 

It’s no wonder that the use of infographics for social media marketing is high and currently in demand; it’s easy to make and provides promising results. All you have to do is come up with a great infographic idea and layout you could sell. Luckily, we are here to give you some tips on how to effectively use infographics for your social media. 

Uses of Infographics on the Internet

Infographics serve a lot of purposes in and outside of the internet. Here are some of the basic uses of infographics in the digital world.

Raising awareness

Since more than half of the world’s population is using social media, spreading awareness online has been a trend. For example, the use of hashtags is a powerful tool to reach a large number of people across the globe. Using and posting infographics the right way can help raise awareness and promote solidarity among different people with the same beliefs. 

Knowledge sharing

Infographics are the most effective tool for learning. People are visual by nature and we can easily retain information through graphic representations. Creating the right infographics can help you deliver your message across and educate your audience about your products and/or services.

Social media marketing

Social media marketing uses websites and all social media platforms to connect with an audience and market your industry, product and/or service. It provides companies various ways to engage with their customers and reach new potential clients while promoting their brand. 

Tips on How To Use Infographics for Social Media

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Incorporating infographics in your social media marketing campaign can help you provide a summary of data about your company, provide effective “how to” posts for your followers, and compare products and services.

1. Use recent and relevant data.

Provide your audience with recent and relevant data to keep them updated. Using old data or information can give confusion and wrong assumptions which can lead to many unanswered questions and a bad reputation for your company. 

2. Create a catchy headline.

A catchy headline triggers curiosity and makes a good impression. It grabs your viewers’ attention, making them want to know more and therefore, read more. A heading can either make or break your content so be sure to provide your audience with a good headline that will make them read and share your infographic. 

Here are additional tips on creating catchy headlines:

• Keep it short and simple
• Use questions to spark curiosity.
• Use call-to-action phrases.
• Use numbers.

3. Use charts, graphs and/or images.

Effective data representation is best achieved with the use of graphs and charts. Summarizing numbers and information through graphs can make our audience understand your infographic content without compromising your layout space. A good infographic takes advantage of creative diagrams and other visual elements to provide interesting and quality information.

4. Choose the right colors and fonts.

The color scheme is important in creating infographics for marketing. Picking colors that complement each other and blend well with your brand logo will create a striking visual that will attract potential customers. 

You should also be careful with fonts. Your font represents your brand’s character, so make sure it’s readable and neat. Be careful not to overcrowd your infographic with too many fonts as this can lead to an amateur-looking layout. If you want your infographic to be professional and simple, limit yourself to using two fonts and three font sizes. 

5. Use your logo.

Do not forget to incorporate your brand logo into your infographic. Your infographic marketing should help people discover your brand. Gaining visibility on social media platforms and websites helps your company establish a name on the internet. Incorporating the brand logo and colors into your infographic layout will help the audience remember your company and the products/services that you offer. 

There are tons of reasons why infographics are useful in marketing and thousands of ways to make them interesting, but the main ingredient in making a good infographic is you. Yes, you and your unique ideas can take infographic making to a whole new level.