With the release of Web3 and the Metaverse, a new era of online marketing is emerging. Dubbed “next-generation influencer marketing, ” this approach harnesses the power of social media to reach consumers in more effective and efficient ways.
Quick Links
But as businesses struggle to keep up with the rapidly changing landscape, many wonder how to navigate these new technologies successfully. In this article, we’ll explore some key considerations for next-generation influencer marketing and provide practical tips on making the most of this exciting new opportunity and some tips if you want to know how to become a web3 developer.
Web3 & The Metaverse – What Exactly Is It, and Why Does It Matter in Digital Marketing?
To understand next-generation influencer marketing, it’s first essential to understand the technologies driving it. Web3 and the Metaverse are two of the most important factors, and while they may sound complicated, they’re pretty simple concepts.
Web3 is a term used to describe the third generation of the internet, built on blockchain technology. The Metaverse is a virtual world built on blockchain technology, allowing users to create and interact with virtual objects and experiences.
Together, these technologies are changing the way businesses communicate with consumers. They provide a new way for businesses to reach consumers directly without going through intermediaries like social media platforms. This gives businesses greater control over their messaging and allows them to connect with consumers in more personal ways.
The potential of Web3 and the Metaverse is still being explored, but early indications suggest that they could hugely impact online marketing. Next-generation influencer marketing is one of the most promising applications of these technologies, and it’s already starting to produce impressive results.
A Strategy for the New Digital Marketing Landscape
Next-generation influencer marketing is still in its early stages, and the landscape is constantly changing. This can make it difficult for businesses to know where to start or focus their efforts.
Here are some key considerations for next-generation influencer marketing and how to make it a successful venture:
Focus on High Quality Influencers Over Quantity
When it comes to influencer marketing, the focus has typically been on quantity rather than quality. Businesses have partnered with as many influencers as possible to reach as many consumers as possible. But this approach is no longer effective in the Web3 & Metaverse era. In order to reach consumers effectively, businesses need to partner with high-quality influencers who have a genuine connection with their target audience.
This means businesses need to be more selective when choosing influencers and consider who they partner with. The wrong partnership can do more harm than good, so it’s essential to take the time to find the right influencers for your brand.
To identify high-quality influencers, you need to do your research. This means taking the time to assess an influencer’s reach, engagement, and relevance. You should also look at an influencer’s audience and ensure they are a good fit for your brand. Understanding an influencer’s values and what they stand for is also important. This will help you ensure that their values align with your own brand values.
Build Long-Lasting Relationships through Influencer Marketing
To be successful with next-generation influencer marketing, businesses need to build long-lasting relationships with their influencers. This means providing them with valuable and engaging content and the opportunity to contribute their ideas. It’s also important to be responsive to their needs and support them in any way possible.
By building solid relationships with your influencers, you’ll create mutual respect that will benefit both parties. The influencers will feel appreciated and valued, and they’ll be more likely to produce quality content aligned with your brand values. Meanwhile, you’ll benefit from their influence and reach.
Great influencer relationships are built over months and years, not days and weeks. So, take the time to get to know your influencers and build a relationship of trust.
Hire Micro Influencers on the Right Social Media Channels
One of the best ways to reach your target audience is using micro-influencers. Micro-influencers are influencers with a smaller following than traditional celebrities. But what they lack in numbers, they make up for in engagement. As a result, they have a more engaged following and are more likely to trust their recommendations.
Micro-influencers are perfect for next-generation influencer marketing because they are more authentic and relatable than traditional celebrities. They are also more affordable, which makes them an excellent option for businesses on a tight budget.
Another great way to reach your target audience is using social media platforms like Twitter, Discord, YouTube, and TikTok. These platforms offer businesses the opportunity to connect with their target audience directly. And, because they are so popular, they provide a large pool of potential influencers to choose from.
Remember that each platform has its strengths and weaknesses, so you must tailor your content strategy accordingly. For example, Twitter is great for sharing news and updates, while YouTube is perfect for creating informative videos.
The bottom line is that to be successful with next-generation influencer marketing; you need to use the proper channels to reach your target audience. This means targeting the right audience and using the right platforms.
Create Video Content About Relationship Building, Not Financial Gain
When businesses focus too much on making money, they can come across as untrustworthy, damaging their relationships with influencers. Influencers are more likely to work with companies they trust and have a genuine connection with their target audience.
To build trust with influencers, businesses must focus on creating videos about relationship building, not financial gain. This means making content that is helpful, informative, and entertaining. It should also be authentic and transparent. If your videos are all about selling your products or services, then you’re not going to build trust or credibility with your influencers.
On the other hand, if you make videos that focus on relationship-building, you’ll be more likely to win over the trust of your influencers. And when you have their confidence, you’ll be able to produce better content and achieve better results for your business.
Influencer Videos Should be Organic, Honest, and Genuine
The most important thing to remember when creating next-generation influencer marketing campaigns is to be organic, honest, and genuine. This means being true to your brand and values. It also means being transparent with your influencers and building relationships of trust.
Your influencers will see right through you if you’re not genuine. And, if you’re not transparent, they won’t trust you. So, keep these things in mind as you create your next-generation influencer marketing campaign.
Conclusion on Next-generation Influencer Marketing
Next-generation influencer marketing is a great way to reach your target audience and build relationships with your customers. But it’s important to remember that to be successful, you need to take the time to find the right partners who will help you achieve your goals. By doing this and focusing your efforts on creating videos that focus on relationship-building, you’ll be well on your way to success.
—–
Author Bio:
Jeffrey Maganis
Jeffrey Maganis is the co-founder of Crowdcreate, one of the leading blockchain marketing agencies that specialize in Web3, Crypto & NFTs. Few growth marketing firms have been in the blockchain industry since 2017. Crowdcreate has been a global pioneer in launching and scaling some of the most successful projects in blockchain technology. Crowdcreate also runs one of the largest networks of crypto founders, angel & VC investors, influencers, and creators.