As a digital marketer looking to start your first agency, you may be lost on where to begin. There are so many different resources and materials, and choices and decisions can be overwhelming. There are many things you have to keep in mind to help your digital marketing agency start off on the right foot, such as focusing on the right niches and boosting your agency’s visibility as much as you can. Here’s a few quick tips to help you begin your own digital marketing agency. 

Hire the Best Team

A great marketing agency starts with a great team. If you’re expanding your agency from just yourself to hiring employees, it’s important to choose the right ones. Make sure that your vision for the agency aligns with what your potential employee can do for you, and balance experience with creative ideas and motivation to learn.

Utilize Multiple Social Media Platforms

Social media is important for any business, but is especially important for a digital marketing agency. If you don’t have a good digital presence, it’s harder to convince others that you will help them with their digital marketing needs. Start off on the right foot with your digital marketing agency by creating multiple social media platforms and keeping up with them. 

For a digital agency, the most common platforms are Instagram, Facebook and LinkedIn. 

LinkedIn is a great resource for someone beginning an agency, as it can be used to connect with others in your industry and niche and help you recruit employees for your agency as well. 

For a digital marketing agency, posting on your socials with things like tips on marketing, blog posts and testimonials is important to generate growth and increase visibility. With all social media platforms, be sure to incorporate hashtags, but don’t overuse them. For example, if you’re advertising a solar power system you may use the hashtags solarpower, solarenergy or energyefficiency at the end of your post.

The type of agency you are running and your personal preference will help you decide which social media platforms are best, but be sure to use them frequently and keep up your brand presence.

Invest In Software 

Investing in the right software can help you streamline your business and help your employees stay connected. There are many different types of software and online platforms, and it’s important to make sure to find the ones that will work best for your agency. 

For social media, you may want to invest in a social media management tool, such as HootSuite. A social media management application will help you schedule posts in advance, making it easier to stay organized. It will also help you stay consistent by posting your content on all platforms. Many management apps will also help you compare engagement and other statistics across all the platforms you have connected. 

Other software, such as Slack, can help your employees stay connected and communicate effectively, which will help with time management and help keep everyone on the same page. Slack is a popular option for many agencies and businesses and has many different features that can help all your employees stay on the same page.  

Other software, such as SEO software and HR management tools, may be right for your digital marketing agency as well. 

Attend Industry Events and Classes

Continuing education in the digital marketing world is important because the digital world is always changing and evolving. Many certifications and classes are held online to teach you the latest on the digital marketing world. Networking events can be useful to connect with others in your industry and attend workshops taught by industry leaders. 

Starting a digital marketing agency isn’t easy, but it’s worth it to pursue your dream. To start your digital marketing agency off right, you need to stay as informed as possible. Use these tips to help you start your digital marketing agency off on the right foot.