Historically, the most reliable source of leads and new clients for banks and other financial service businesses has been referrals. However, as the modern business world continues to adapt to technology, financial service businesses also need to implement new marketing strategies—especially in the digital world.
A well-planned online marketing campaign for financial services ensures that your business can stand out from fierce modern competition to attract new customers and retain their existing ones. This article shares valuable online marketing tips and strategies for your financial service business.
- Partner With The Experts
Running any business is a laborious process. As a financial service business owner, you probably have a lot on your plate. Between meeting with new clients to organizing financial records, you probably don’t have enough time to think about marketing strategies or find new ways to attract more prospects.
Even if you do, figuring out the wide world of digital marketing can be quite overwhelming. You can easily eliminate this burden by leaving the marketing part to the experts. Did you know that there’s a booming industry of digital marketing services to elevate your promotional and advertising efforts?
Just as how your business is specialized in providing professional financial services, marketing agencies live and breathe all things about digital marketing. You can maximize the benefit by working with specialized digital marketing companies that focus on financial services branding and promotion.
These firms have an experienced team with in-depth knowledge of various digital marketing strategies for financial service businesses. Plus, they’re fully equipped with the necessary technology solutions and tools to implement digital-based marketing campaigns and achieve better results.
By hiring experts to take charge of your marketing efforts, you can free yourself from time-consuming activities and focus more on running and growing your business.
- Develop A Website
Think of your website as the virtual version of your physical financial business. It is also your number one online marketing asset. Thus, you want to make sure that it’s well-designed to attract clients and boost your revenue.
There are several factors to consider when developing the perfect website for your financial service business. However, the main things to consider are functionality, design, user experience, and security.
Your website should have intuitive and easy-to-use navigation. If you have numerous pages and content, consider adding a search feature to your website. Also, with more people using their mobile phones, you want to design a responsive and mobile-friendly website. This ensures that your website is automatically optimized for small mobile screens and enhances user experience.
Lastly, you need to take website security more seriously. As a financial service business, you’ll be managing sensitive personal data and financial information. So, make sure to protect our customers and your business by making your website secure and using a reliable hosting company.
- Develop A Content Marketing Strategy
The financial services industry is one of the most complex sectors today. With numerous confusing topics and complicated services, it’s easy for the general public to have numerous questions about the industry and related services.
Be the answer to that question and help build valuable and long-lasting relationships with your audience. Planning a content marketing strategy can help you attract clients and gain their trust by equipping them with the necessary knowledge and information and empowering them to make the right financial decisions in their lives. That said, consider making your content as easy to understand as possible to be truly valuable to your clients.
- Prioritize Local SEO
In the digital marketing world, SEO will always be part of a business’s main strategy. When done properly, SEO can ensure that your financial service business will show up in online searches. However, you want to focus more on local SEO. This is a subcategory of general SEO that focuses more on optimizing your ranking on local searches. For instance, if you’re a small lending institution in Oxfordshire, you want your website and content to show up when a client from that area searches for your service.
To optimize your local SEO ranking, the first thing you need to do is to claim your Google My Business (GMB) listing. When properly optimized, your website may be featured on Google’s top three listing of search results in your area. In addition to GMB listing, you also need to list your business on other sites such as Bing and Yelp.
When listing your financial services, make sure that your primary information including business name, address, and phone number is consistent and accurate. Also, make sure to optimize your website and content with localized keywords. For instance, instead of using generic keywords such as ‘mortgage lender’, consider adding your location, for instance ‘mortgage lender in Oxfordshire.’
Prioritizing local SEO is necessary for a financial service business. Unlike product-based businesses that can ship their items locally or internationally, financial services can only be validly offered in your area of jurisdiction. Therefore, there’s no need to market your services to an international audience.
Takeaway
Strategic marketing and promotion of your financial service business online can help increase your brand awareness and help you win more clients. While there are numerous ways to market and promote your financial business, implementing the above tips and strategies will give you a great start, ensuring your business grows and thrives in this increasingly competitive financial industry.