Make no mistake about it; we are living in the age of viral video. If you want to profit from this burgeoning web trend, now is the best time for you to be setting up your very own video marketing strategy. When you decide to take on this crucial challenge, be sure to heed all of the advice and guidance laid out below.

To find out what you must do to optimize the video marketing material you create, read on.

Transcribe your videos

Quite simply, video transcription is crucial. By making an effort to transcribe your videos, you will increase the comprehension of your marketing material for deaf or hard-of-hearing viewers. Not only will this increase the overall accessibility of your advertising campaigns, but it will also help your promotional endeavors to remain legally compliant.

Don’t worry; you don’t have to take on the challenge of transcribing your videos all by yourself. Many external forces are willing to assist you in this instance, one of the very best being Verbit. If your business works on creating video in the media sector, be that with interviews, talk shows, or documentaries, then using cutting-edge interview transcription software will go above and beyond to enhance the clarity, crispness, and cohesion of your video transcription. In addition, with this specialist speech-to-text service provider by your side, you will be sure to reach your audience members in a highly efficient, effective, and engaging fashion.

Home in on an audience

If you attempt to reach everybody with your video marketing strategy, you will ultimately reach nobody. Therefore, to ensure the long-term profitability of this promotional endeavor, you must home in on a specific audience right from the off. This will aid you in creating videos that have an explicit purpose, tone, and goal. Ultimately, this will have a profoundly positive impact on the number of leads you generate in the future.

For advice on how to hone in on a specific target market, be sure to check out this insightful article on the matter.

Tell stories

As a general rule of thumb, most of your viewers won’t be concerned with the statistics you share. Instead, your audience will want to be engaged by immersive stories that actively resonate with them. For this reason, you should aim to incorporate effective storytelling into your next video marketing campaign.

Here are six things you can do to tell successful stories in your video marketing material:

1. Share customer success stories

2. Dive into a topic that highlights your expertise

3. Join the conversation on new trends in your field

4. Seek to solve problems by setting out a step-by-step process

5. Provide your audience with a peek behind your company’s curtain

6. Share an inspirational story that will be sure to invoke positive feelings

Increased conversions, optimized SEO, enhanced capacity for social sharing — these are just a few of the standout benefits that your business will stand to reap from video marketing. So, what are you waiting for? Heed the above advice and start producing cutting-edge promotional videos — pronto!