There are around 1.13 billion websites in the world right now, and that number is always growing. That means that if you want your website to do what it’s meant to do and promote your business (and perhaps even sell things to make you money), you need to make sure it stands out as much as possible. In other words, you have to do all you can to ensure your website is noticed over and above the other 1.13 billion that people can choose to visit.
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When you think about it in those terms, it might all seem completely overwhelming and impossible, but the truth is there are some things you can do that will help your website stand out – read on to find out what they are.
Get It Designed Professionally
A great looking website that’s easy for people to use and navigate is crucial; it’s this that will attract the most people and not only bring them to your site in the first place, but keep them there for a while and return – ideally more than once.
Since this is all so important, it’s best not to leave things to chance and to invest in professional web design right from the start. The professionals will know what color scheme to use, what fonts will look best, how to include the right images, and so on, meaning that the overall result is a better one than most people would be able to do themselves. Of course, you’ll still have the final say on what the site looks like, and discussing your ideas with your web designer is the best place to start.
Optimize For Search Engines
Search engine optimization (SEO) is a crucial part of ensuring your website gets noticed – that’s literally what it’s designed to do. By implementing the various different SEO rules, like using specific keywords, links, images, and so on, you’ll be more visible on search engines like Google, and ideally, you’ll be placed on the first page of results, as close to the top as possible.
Start by doing plenty of keyword research, so you know what it is your customers are searching for, and then you can use that information in the content of your website. You’ll also need to make sure your website has good loading times and that the design is mobile-friendly, as these things can also boost your SEO rankings.
Use Great Images
You might want to give people a lot of information about your business and your products and services, but be careful – too much text can be off-putting, especially when people are only browsing or when they don’t have a lot of time.
The best thing to do to help them and to make sure your website stands out is to include great images. When you have good images (or video) on your site, it’s like a shorthand for your customers, and they’ll get a good understanding of what you do and what you’re selling – they’ll even be able to get an idea of the people behind the business. You can still have the text elsewhere, and they can choose to click on the links you provide to give them more information, but the images are the ideal first step, and will definitely help you stand out.