WordPress has been the default solution for creating a website for more than a decade. It allows you to publish content, add features easily and create various types of websites. Therefore, if you learn to manage WordPress thoroughly, you can develop various business models. You will have in your hands a kind of “super ability” that will give a jump to your professional career or your business (especially for self employed jobs).
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Perhaps the first idea that comes to mind is to create a blog with WordPress and make money online with advertising. This is one way to do it, but as we said, there are several ways to put your WordPress skills to good use.
To make money with WordPress, you must first ask yourself what you are good at:
- Maybe you enjoy writing content;
- You may have great knowledge on a topic that many people are looking for information on;
- You may have technical and computer knowledge;
- Engaging your customers by creating visually appealing PowerPoint presentations?
- Maybe you have a background in journalism;
- You might be interested in building relationships with others and networking.
In any of these cases, you will be able to take a leap in your career and your income if you learn to use WordPress and know its full potential. We are going to see how to generate income with WordPress and the different business models that you can do with this content manager.
Create an affiliate blog with WordPress
This is perhaps the most conventional way to generate income using WordPress.
The affiliate marketing business moves impressive numbers. For example, the Awin company, one of the leaders in this sector, earned more than 700 million dollars in 2018. This means that there are many companies interested in paying you to speak and recommend their products.
You are probably wondering now how do you earn through affiliate marketing. If we had to summarize it very quickly, it would be: creating a lot of content and constantly.
Your role as an affiliate
You will need to partner with companies and then recommend their products and services to your readers and followers. It is similar to the work done by a commercial agent or public relations but brought to the world of online. Every time someone buys a product through your link, the company will pay you a commission for the purchase.
You can take a look at the list of best affiliate marketing tools. There you will find a few companies that will pay you a commission every time a customer buys or renews a service.
Create a blog with advertising in WordPress
This is a business model very similar to the previous one, but there are a few nuances that change the business quite a bit.
With an affiliate blog, you should be able to create some personal authority on a topic. Your readers must trust you to buy the product you recommend. However, with a blog that uses ads or banners to make money this is not necessary. You don’t have to convince anyone, just create content, position it on Google and show ads to your readers.
This business model will give you more freedom when choosing the topic of your blog. The main drawback is that it is becoming more and more common for users to use an Ad-block or similar type of ad blocking system. Still, ads are still a source of income for many bloggers.
Earn money in WordPress with sponsored content
This is another way to make money creating content on a WordPress blog.
As soon as your blog gains some relevance and you have a good number of visits per month, you will receive proposals from companies that want to collaborate in some way.
These forms of collaboration are usually:
- Use some of your already created content to link to their website
- Create new content recommending their product
- Exchange content and links between your website and theirs
This type of collaboration can be beneficial for both you and the company requesting the collaboration.
Links play a very important role for a blog to reach the top positions in Google results. So a market of collaborations and sponsored content is created to achieve them.
Create a site with the premium content on your WordPress website
This is a more complicated business model than the previous ones. In order to get readers to subscribe to your paid content, you are going to need to generate a lot of authority on a topic. It is something you can consider when you already have a certain audience and online reputation. However, if you manage to do it successfully, you will have recurring income month after month.
There are several ways to develop this idea, but the most common is to use a content plugin for registered users. That way, you can manage the recurring payment and give subscribers access to an area of your website with exclusive content.
These types of membership sites or communities often combine content with different types of interaction. For example, a forum for members, a chat channel, group video calls, or even a one-on-one meeting with each subscriber.
Generate income with a WordPress online store
If you are able to generate content and get an audience, you can sell physical or digital products. WordPress is used to create various types of ecommerce platform or online stores. The popular WooCommerce plugin is usually the most used for this task, but there are other alternatives.
In any case, you have different online store models that you can create with WordPress to earn money:
- You can sell an e-book using WooCommerce or a digital product sales plugin like Easy Digital Downloads.
- If you are a creative person, you can set up an online store of print-on-demand products.
- Creating a dropshipping store is another easy way to get started in the world of e-commerce.
All of these would be business models based on creating content on a topic. For this, the WordPress blog functionality is perfect.
Let’s go now with the business models in which you can help others to have their WordPress websites.
Earn money as a WordPress implementer
An implementer is a bit of a weird word, and you may not know what it means. It is a person who is capable of creating a website in WordPress, even if he has no programming knowledge.
Part of the success of WordPress comes from its ease of creating sites just by configuring plugins, choosing designs and templates, and all this without the need for great technical knowledge.
If you learn to use a layout designer and you have a little taste for design, you will be able to offer different services:
- Creation of corporate websites to show the different services of a company
- Creation of landing pages to sell a specific product
- If you have a more technical profile and you dare with more complex tasks, we recommend that you take a look at these other three options:
- Elementor is a great option for creating any type of website.
- If you have programming skills or want technically perfect results, check out the post of Brizy Pro Review.
- A more recent option is the Bricks builder, which has managed to combine the advantages of other website builders.
Offer WordPress site maintenance services
A website’s maintenance involves keeping it functioning properly and up to date. It involves regularly making backup copies, carrying out tests, defending a website from computer attacks and other types of utilities.
To provide this type of service, a great technical knowledge is not necessary. If you know how to solve the most common WordPress problems, have some basic notions of computer security and manage maintenance applications, you can generate recurring income month after month.
If you also dare to provide a web hosting service to your clients, you can have a good amount of income in a short time.