Are you interested in getting your business directly in front of targeted users in 2023? By launching a Google Ads campaign you can effectively expand your reach to potential customers all across the internet. 

Both launching and managing a successful Google Ads campaign can be extremely challenging, this is especially true if you are a small business or advertise within a competitive industry. This is why it is extremely important to understand the very basics of launching your Google ad campaign. This starts with creating your ads, adjusting your budget and bids, selecting the type of ad campaign you want to work with and tracking results, and making adjustments where needed. Then you can ensure your campaigns run effectively and drive results. 

Whether you start running ads directly on Google’s search platform, promoting videos on YouTube  

or showcasing your ads across Google’s display network; by investing the time to strategically plan your Google advertising you can make some serious returns in 2023.  In this article, we will take a deep dive into the key elements required to launch a successful Google Ads campaign that can deliver you the positive ROI you are searching for. 

1. Developing Your Ad & Copy

So, you have a product or service and understand who your target audience is, the next step is launching an ad campaign. Before you begin launching your Google Ads campaign, you need to begin developing your ad. Start by writing a headline for your ad, this is a short description discussing what you are offering and why it is valuable. It’s essential that the ad copy you write is clear and engaging so that it can appeal to your target audience. Make sure you keep it short and sweet, as there are limited characters. It is also important to implement relevant keywords related to your product or service. This will help ensure you target users who are already interested in what you have to offer and are more likely to convert. Be sure to add images or videos that might entice users and include CTAs somewhere within the ad to make sure your audience takes your desired action. If you still can’t quite figure out how to word your ad so that people click on it, just get in touch with a Google Ad Agency. A Google Ad Agency like Finsbury Media can develop and write the ad copy for you, so you have more time to run your business. 

2. Adjusting Your Spend & Budget 

Once you have developed your ad and copy, it’s time to adjust how much you want to spend on your campaign. You will need to set up a daily budget and keyword bids. A daily budget is how much money you are willing to spend per day on ads. This will determine how long your ad campaign will run. Keyword bidding is also an essential part of running a Google ad campaign. You want to find a balance between your bids so you get exposure to new audiences, without burning through your budget.  You should also take a look at your consumer behaviours and determine the ideal time frame for when users are more likely to click on your ads. Depending on your industry this may be certain days, hours, or times of the year. Understanding how to set a budget and bids may feel difficult in the beginning, but as you begin running your campaign and acquire new data, you should be able to find the perfect balance for your campaign to run successfully. 

3. Selecting The Right Campaign

Once you have your ad and budget set, it’s time to select the right campaign for your advertising goals. Luckily for you, Adwords offers several types of campaigns for all different business objectives. Here is a list of the few campaign types you can choose from: 

• Search Campaigns
• Display Campaigns
• Video Campaigns
• Shopping Campaigns
• App Campaigns  

Each of these campaigns has its own unique traits that can help you reach your goal quicker. This is why it’s important to invest the time into researching which campaign would work best for your objectives, before launching a campaign. A search campaign places ads at the very top of Google’s search results, this is beneficial for businesses trying to reach potential customers who are actively making searches online. Something like a display campaign can showcase advertisements across various websites on Google, this may benefit a business whose target audience isn’t actively searching for products. Each campaign has its pros and cons depending on your business, that’s why it’s best to do your research before launching an ad campaign. 

4. Monitoring & Optimising Results  

 The last and most important step in launching a successful Google Ad Campaign is to track and optimise your results. Once your campaign has been running for some time, monitor its performance and determine what is working and what needs adjustments. This can be done by tracking analytics such as cost per click, impressions, conversions, clicks per day and more. By tracking these numbers over time you can determine where you can optimise your campaign. Optimising your campaign may include, increasing or lowering bids, adding or excluding certain keywords and targeting different demographic options. By carefully adjusting your work, you can end up increasing efficiency, while also lowering your costs and maximising ROI. 

Final Thoughts 

 Although it may seem like a lot to manage, launching a successful Google Ads Campaign doesn’t have to be so intimidating. While it may take some trial and error. As long as you measure your performance consistently, keep track of your spending, and make the proper adjustments, chances are that you will have an effective ad campaign. 

Of course, when it comes to online advertising, each business is different and there is no one-size-fits-all approach, But with the right strategy in place, businesses can easily reach their target audience and maximise their ROI while running Google ad campaigns.