Are you fresh out of university or looking for some relevant marketing experience during your studies? Why not consider a digital marketing internship or work experience? This will help you get a head start in the world of digital marketing, which is a highly competitive market, while also allowing you to gain experience and essential skills to aid your career as a digital marketer.
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To help you land your dream digital marketing internship, take a look at the following pointers, which will point you in the right direction and help you stand out from the crowd when applying and interviewing for digital marketing roles.
Edit your CV
Having a standout CV is so important, as this is typically the first thing an employer will see. In the digital marketing world, applicants tend to get creative by choosing a unique CV design to help them stand out. You may want to consider this for a role such as a graphic designer or web developer.
Every CV should start with a personal profile which will outline what you are doing at the moment, your main skills and the type of job you are looking for. At this point, you may want to mention that you are a student or graduate and are interested in the digital marketing sector. This should be as concise as possible, so try not to write more than six lines.
A student or graduate CV should then focus on education, making sure to include your degree and the subject, as well as key modules you have studied that are relevant to the role.
If you have any work experience, you should list it after the education section, along with any achievements and skills. Try not to write too much, as entry-level CVs tend to only be around a page long.
Create a digital portfolio
To accompany your CV, you can write a cover letter that is more specific to the role and include a link to a digital portfolio.
A digital portfolio is perfect for students and graduates, as it allows them to show off their university and personal work. When choosing a digital portfolio site, make you select one that allows you to showcase your work to its full potential.
For example, content writers tend to use Contently and Journo Portfolio, where they publish all of their online content across various platforms.
If you opt for a digital portfolio, make sure you explain what each task involves, and you may also want to include its relevance to the role.
Decide what you want to do
One of the most important things you need to do is decide on the type of role you want. After all, the digital marketing sector is fairly expansive, and there are quite a few jobs to choose from.
If you are unsure about the type of role you want, your best bet is to consider your skills and interests. For instance, if you love to write or even have your own blog, why not consider an internship in content marketing? To get started with a blog, you should take a look at this helpful beginners blogger guide.
Some internships tend to cover all aspects of digital marketing, so this may be your best bet if you are unsure about a specific position. You can then start to look at advertised roles or even contact companies directly to check if they are taking on any interns or offer work experience.
Choose the right role
Once you’ve pinpointed the type of roles you want to apply for, you should then look at the job descriptions in detail to make sure they are right for you.
Try to apply for companies that offer several benefits, as most internships are unpaid. They may offer some sort of incentive such as work in exchange for accommodation or something as little as pre-paid lunch.
This is especially important if you plan to intern abroad, as this can be an expensive process that involves travel expenses, visa fees, accommodation costs and more. When choosing a role overseas, you need to make sure that you research the company thoroughly to ensure they are trustworthy and will offer you valuable experience.
Showcase how invested you are
There is plenty of competition in the world of digital marketing, so it’s important that you are knowledgeable about various aspects such as SEO, social media marketing, and website development.
Employers will be impressed by candidates who show initiative and work on their skills by taking online courses specifically focused on digital marketing.
Another way to show your interest is by offering your ideas, as this will show the company how invested you are in helping them grow as a brand. This is why it’s vital that you research the company thoroughly to ensure you understand what they do, who they are and how they work.
Now you have an understanding of what it takes to land a digital marketing internship, why not get a head start on your CV or portfolio? For more information, take a look at our guide on how to get your digital marketing career started. This offers further advice to aspiring graduates who are looking to land their first digital marketing role.