If you’re a recent graduate looking for a specific marketing specialisation or just simply want a new challenge, why not consider a career in social media? 

Social media is now an essential part of most businesses marketing and customer engagement strategies, so you are guaranteed to find an organisation that needs your help. 

However, the social media marketing world can be hard to navigate as there is a lot of competition, so it is important that you start off your career right. 

To help you kickstart your career in the right direction, here are some pointers which will help you choose the right audience and attract as many social media clients as possible. 

Choose a niche

The very first thing you need to do is figure out your niche. By choosing a niche, this will avoid the problems that come with multitasking, such as reduced productivity. This will involve singling out your strengths and deciding which services you are going to promote to attract clients.

For instance, if you have strong video production and editing skills, why not use this to your advantage on platforms such as Instagram or Facebook? 

If your strong suit is writing, you can lend your skills to writing clever captions on Instagram and short-form copy on LinkedIn, which will get people talking and engaging. 

Create unique and relevant content

Speaking of content, you need to make sure that any content you produce is completely unique and relatable enough to turn heads. This is important for both your own social media business and your clients’. 

You must also make sure that the content produced is consistent with the rest of the organisations’ branding to improve the aesthetic and style of the business, which will cater to a particular audience.

It is also vital that you produce regular content to ensure the business remains relevant. To ensure top-quality content is a priority, you may want to invest in a resource planning tool that will help you stay on track and meet your social media goals. 

Keep an eye on social trends

Another great way to increase engagement is by closely monitoring key social trends and integrating these trends into your posts via hashtags or standout posts. 

Trends on social media are ever-changing, however, you should only focus on trends that are relevant to your business or your clients’. 

For example, if you are managing a social media account for a refugee charity, you may want to focus on immigration-related news. While the content for an organic beauty company would focus more on World Earth Day or eco-friendly changes. 

Get to grips with influencer marketing

One of the most important parts of social media is influencer marketing, so you must start networking with the right people to find the perfect influencers who will promote the business to their large number of followers. 

When searching for influencers, you should take a close look at their reach and the message they send out to ensure they align with the brand you are marking. 

It is important that you choose the people that align with the brand the most, as this will massively improve customer trust and interest. 

Now you have an idea of what it takes to get started in the fast-paced world of social media marketing, it’s time to start thinking about your content strategy. For assistance with this, take a look at our tips on how to make your Instagram content unstoppable.