In today’s world of online marketing, social media engagement has become a critical factor in driving brand awareness and increasing conversion rates. If your social media accounts aren’t generating enough engagement, that could spell trouble for your business. Here’s a look at some social media management tips on how to make your social media stand out and develop a successful strategy to increase social media engagement.

What is social media engagement?

First, what is social media engagement? In summary, a good definition of social media engagement is the measurement of a company’s likes, comments, and shares across its social media channels including Facebook, Twitter, Snapchat, YouTube, Instagram, and others.

While many people focus on the number of followers they have on their social media pages, the most important factor is the overall level of engagement on social media. This is how a business can tell if their audience is enjoying what they post.

An easy way to get an idea of ​​your brand’s engagement on social media is to add up the total number of likes, comments, and shares. Divide that number by the number of followers you have, and then multiply by 100. This equation will give you an average percentage of how many of your followers are engaged with your brand.

If you find that your engagement rate is low, then you should seriously consider adjusting your social media engagement strategies. Since activity and engagement are crucial factors in building a positive online presence, developing meaningful relationships with new and potential customers allows the public to view you as a favorable brand.

Developing an interaction strategy with social networks

If you don’t have a social media engagement strategy, then it’s important to develop one. Driving overall social media engagement is no easy task. If it were, all brands would be successful and there would be no competition.

Some tactics to help you develop a strong social media engagement strategy include:

• Post regularly – This can be a slippery slope. You want to post high-quality content on a regular basis, but you don’t want to post too much and overwhelm your followers. Since posting to social media multiple times a day is difficult, automating social media content will help you maintain your presence and save time and effort while increasing engagement.
• Use Visual Content – ​​One of the most powerful tools you can use to help increase engagement on social media is to incorporate visual content. Content that includes images saw an 85% engagement rate on Facebook and a 35% increase in shares.
• Host Contests – People love to win free stuff. Give your followers the chance to win a prize while increasing their social media engagement along the way. Contests demand giving your audience the opportunity to express themselves while also boosting their participation and potentially your reach.
• Go Live – Live videos on Facebook and Instagram are very popular right now. Followers are more likely to participate in a live broadcast because it’s a more personal and immediate experience.
• Ask for feedback – People enjoy talking and sharing their opinions online. Engage your followers by asking them questions. You can conduct polls and surveys to generate this information. This method not only engages the audience, but your team uses community management with little effort in framing the success of the campaign.
• Feature Community Members – A great way to make people feel special is to feature or feature them. A monthly or bi-weekly featured community member can go a long way in boosting your social media engagement.

To develop the best social media engagement strategies for your brand, you need to really understand your audience. Conduct research beyond basic demographics. Dive deep and get a full and complete understanding of who you’re posting for. This is how to measure success on social media, find the best way to increase your social media engagement and keep your followers engaging with your business posts.

Trends of interaction with social networks

If you’re looking for ideas on how to improve social media engagement to improve your strategy, start by brainstorming social media trends. How to increase engagement on social media starts with knowing what the trends are and which trends will be worth the investment for your brand. We brought up a list of three key trends that are shaping the industry and may even change the way you do your job:

• Social Commerce: Shoppers will expect to be able to purchase products directly from your social media page(s). Recently, it has been an opportunity for business innovation. However, based on social media consumption rate, social commerce is on track to compete with ecommerce numbers as a large portion of consumers discover new brands and research products through social media. Experiment with shoppable posts with your products as you design a retail experience.
• Short Form Video: Vidyard reported that 60% of all videos posted online in 2020 were up to two minutes long. Almost 30% of which were under one minute. These statistics put into perspective that short form video will be one of the best ways to sell products or services if the content is entertaining and engaging. Experiment with Instagram Reels, Twitter Fleets, or YouTube Clips to re-engage your existing audience across platforms. Additionally, this content can be bundled for use on TikTok if you are looking to expand your online presence with the platform named as the top social network for marketing.
• Influencer Campaigns: Outsourcing your content can show how to increase social media engagement by expanding your network with the creator economy. Whatever your niche, there are influential creators who are probably looking for products or services like yours to try. Experiment with testing a creator partnership campaign, but first define your target audience with the campaign and find creators who can connect with that audience.

Following these social trends can be a way to increase social media engagement for your brand visibility. Even if you are an agency working on behalf of a client, these are services you can offer that can change your brand image.

How to Automate Social Media Engagement

How you improve engagement on social media will depend on how you prioritize content ideas, scheduling, tools, and reporting.

Don’t forget how essential social listening and chatbots can be in your social media toolkit. Social listening can show you what keywords, hashtags, or topics your audience is searching for. Chatbots can get more personal with automated responses always ready to help consumers or escalate their issues for an exceptional customer experience.

Other collaboration tools are great for eliminating daily tasks by achieving consistent scheduling and using digital marketing KPIs as navigators for continuous strategic improvements.

Social media tools are meant to free up your time so you can spend more time engaging with your audience and strategizing to keep up with changes in your business and growing industry. Take time with your analytics reports to compare the success of your current campaign with where you want your goals to take you.

Frequently Asked Questions about Social Media Engagement

What are good examples of engagement on social media?

Good examples of engagement on social media are using audience-generated content, surveys, partnering with another brand on a campaign, and speaking out about a current cause or event. Engaging with your audience requires being consistent and connecting with them at any opportunity to create ongoing brand awareness.

Why is participation in social networks important?

Getting involved in social media will allow you to focus on providing value without as much energy on sales efforts. Showing that you care about your audience and how they feel helps you deliver your message directly to them and build a relationship with them.

What makes social networks attractive?

Responding to comments, staying on top of interactions, and transforming followers into fans is what makes social media engaging. You can make a genuine effort to build a relationship with your audience while being consistent in your efforts.