Google ranking factor is the most important factor in gaining more organic traffic. Statistics show more than 90% of people never click on the second page.
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So, the higher your page rank, the more CTR you get. But first, you need to know about Google ranking. Otherwise, you will not know if your efforts are giving positive results or not.
This article will show you how to find your website ranking in Google. There will be more about how Google ranks websites and how to check manually with effective usage of ranking checker tools.
What Is The Significance Of Monitoring Your Website’s Ranking?
Website ranking checks can prove beneficial for you in a broader way. First of all, it can drive organic traffic, but there are other significant aspects of monitoring a website’s ranking.
Higher rankings indicate better visibility. This, in return, increases the likelihood for users to find you and visit your site frequently, causing more organic traffic.
Also, let you know how your SEO efforts are working. Again, you can keep a close eye on your competitors and find out the content gap or make required adjustments to maintain the competition.
These ranking analyses can help you to measure the impact on your business outcomes.
How Google Ranks Your Websites?
Google uses confidential algorithms with 210 factors to rank websites. It first crawls to scan and then index pages. Google is mainly user-centric and updates frequently about their ranking factors if there are any changes.
Google analyzes the uniqueness of content, its relevance, how helpful it can be to the user, the bounce back rate, and the usage of keywords naturally.
Also, the authoritativeness of the website and how it is relevant to its niche. How long do users spend time on the website, and if they click on the internal links? It also checks the quality of the backlinks.
Also, analyze the CTR, website loading time, responsiveness or mobile-friendliness.
How To Check Website Ranking Manually?
Before using any rank-checking tools, you can check manually.
First, identify keywords or key phrases you want to check. Then go to Google web browser and search in the bar. It is better to use incognito or private browsing so your search history won’t affect the result.
Then, look for your web page by scrolling down. Web pages placed on the first page are considered to have a better ranking.
5 Best Tools For Tracking Website Ranking
Checking manually about website ranking is time-consuming. But there are several tools that can help you best to get quick results.
Google Search Console
Google Search Console is from Google itself and easily tracks website ranking. This tool is free of cost and only needs to be connected with the domain host.
First, go to the ‘Search Results’ section right below the Performance on Search Results heading. Then click on ‘Queries’. This will show the criteria your website ranks for, such as the number of clicks and CTR for the specific keyword.
SEMrush
SEMrush is a popular SEO ranking checker that helps to see results on SEO strategy efforts. You can check for keywords organically driving traffic.
Simply go to the ‘Organic Research’ tool and enter your website domain in the search bar. Then, enter search and see the results of your keywords. This will show keywords ranking position, organic traffic, search volume, keyword difficulty, etc.
This is a paid SEO tool, but it provides a free trial.
Ahrefs
Ahrefs is another excellent SEO checker tool that displays the result of ranking both for mobile and desktop. The process is simple, like other tools.
Go to the dashboard, enter your website domain (website URL) in the search at the top, and then click search. You will show results like Domain Rating, Organic Search Traffic and others.
For keyword tracking, the ‘Organic Keywords’ section is present in the left sidebar. There is the list of keywords your website ranks for, with the search volume, KD, and current ranking position.
There are other results, such as the featured snippet, “people also ask” sections, site links and so on. This tool broadly helps in understanding in-depth the ranking factors.
Ubersuggest
Ubersuggest not only shows website ranking but also offers other features like content ideas, backlinks, site audit, competition analysis or technical SEO. This helps to improve overall website performance.
In the Ubersuggest dashboard, enter your website domain or a fixed URL that you want to track keywords or position in the search option. By clicking on the ‘Search’ button, you will see an overview of the position, domain score and the number of keywords it ranks for.
For analyzing specific keywords, there is the tab ‘Keywords’ in the sidebar. Go there to enquire about search volume, competition, and more for these keywords.
Mozpro
Moz Pro is a suite of SEO tools, and rank tracking is one of its features. It provides information on keyword rankings and site visibility and helps track the performance of SEO campaigns. There are also SEO-related features like site audits and link analysis.
Go to the ‘Ranking’ section in the Moz Pro, then scroll down. You will find ‘Tracker Keywords Overview’. Using the checkbox, select keywords and add locations. You can select the closest location from the drop-down option. Lastly, add keywords.
You can track your keyword position’s exact real-time results, compare them to competitors, and identify opportunities for improvement.
Mangools
Mangools is an SEO toolset that includes a rank-tracking tool called “SERPWatcher.” It helps you track your website’s keyword rankings. Also, compare them with competitors and provide historical data to assess your SEO performance over time.
Go to the “SERPWatcher” tool within Mangools. Then click on “Create a Campaign” within SERPWatcher and enter your website URL and the list of keywords you want to track. You can customize tracking settings like Google, location, or device type.
After configuring your settings, click “Start Tracking.” Mangools will begin monitoring your selected keywords’ positions in search results.
How to Improve Your Down Website Rankings on Google
You are making useful content with in-depth research, working with good-quality keywords, and having authority. Still, your website is showing positive results in terms of ranking on Google. What could be the reason behind this?
Well, Google is not human, and it is we who need to put effort into making Google understand that our content is good. There can be technical or natural reasons involved.
But whatever the reason, you can apply some proven strategies to rank your down website on Google, like improving SEO, monitoring domains, etc.
Verdict
Ranking websites on Google requires proper planning and strategy. However, you need to track your website performance to know whether your efforts are yielding positive results or not.
For this check, manually use tools like GSC, Ahrefs, Mangools, or others. These tools can save you time by guiding you to where you should focus more.
If you are facing any difficulties, you can hire a virtual assistant who can work as an SEO expert.