Search engine optimization (SEO) is a complex process that requires skill, experience, and knowledge of the latest trends. It is essential to hire an SEO company that has been doing this for years. And most businesses realize it as well since the global SEO services market is projected to touch $103.24 billion in 2025 at a CAGR of 20%.

It is particularly true of local businesses that rely on tourism to sustain themselves. For example, Estonia is one of Europe’s most popular Baltic tourist destinations and the smallest of the three Baltic destinations. Now, if you are a business operating in Estonia, you would want travelers to find you easily. It is possible with SEO optimization and improving local SEO. You can hire an SEO company in Estonia to help you achieve your goal.

If you are looking for such a company in Estonia, you should ensure they have the right skill set and can deliver results over time. Here are some tips to get started with your research on finding an excellent Estonian SEO company.

1. Make Sure They Are Specialized in SEO

As with any service provider, you can be sure that the company you choose is qualified for the job by ensuring they have demonstrated success in similar projects. It’s also worth noting that SEO is a specialized field in its own right, so it’s essential to make sure your SEO agency has expertise in this area before signing any contracts. If a specialized SEO provider is what you’re looking for, you can consult the experts at SEOKoht (http://seokoht.ee) for their wide range of services and valuable experience.

2. Always Ask for an SEO Audit

Your business needs to get an SEO audit done to check how optimized it is for Google ranking. This becomes even more crucial when you consider that Google owns 83% of the search engine market share as of July 2022. Therefore, if you want your business in Estonia to have visibility, you need to ensure your website is enhanced for the local SEO in Estonia.

If you want to be sure that the services provided by your SEO company are effective, it is essential to get a comprehensive audit that will show how well they work. It would help if you asked them to identify and fix any problems with their techniques and suggestions and explain why they have made certain decisions regarding your website. It is also wise to ask whether or not other websites in your market niche are doing better than yours to learn more about what works and doesn’t in this field.

It’s easy enough for someone who has been doing SEO for years (or even decades) to tell when something is wrong with the way another person does SEO. However, some mistakes may be difficult for even an experienced professional to spot without some help from someone else with knowledge of best practices. It is why it is always recommended to get an expert opinion before making any significant changes on either end of the business relationship between client and service provider.

3. Ask to See Their Portfolio

Now that you’ve narrowed your list to a few companies, it’s time to look at their portfolios. The best way to ensure that the company is qualified for your project is to see what kind of work they’ve done in the past for other clients in Estonia. Ask them for an example of their work, and ensure you can see at least three or four examples before moving forward.

You want to make sure that the projects in their portfolio are similar enough that you can compare them but also different enough to have multiple types of websites and industries represented. If all of their work focuses on one industry or one type of website, then there may not be much crossover between what they do now and what they will be doing for your business.

4. What Projects Have They Completed?

According to a report, 81% of companies prefer to hire an SEO agency instead of hiring in-house SEO. You should ask your potential SEO company what projects they have completed in Estonia and how they have fared. The more projects they have done, the more experience they have. Also, it would help if you considered the time frame of their business and how long they’ve been in business. You want to ensure that your SEO company has been around for at least a few years, if not longer.

You also want to ensure that your SEO company is qualified enough to complete the job at hand with ease and efficiency so as not to waste any money or time on an unsuccessful project for either party involved (you or them). Have a look at their portfolio page and see if there are any examples of work that match up with what you need to be done. It will let you know if it’s worth proceeding further down this path together or whether another company could better serve your needs instead.

5. Check For Industry Recognition and Awards

If you’re looking for a company that has industry recognition, then you should check for awards that are relevant to your business. You also want to ensure the award is backed by a third party and not just self-awarded by the SEO company. It is even better if it’s not just SEO awards but other aspects of your business (such as website design).

It would help if you were careful when choosing companies that advertise awards they have won. Some companies may purchase prizes from other businesses competing with them and risk losing their reputation if found out by consumers or clients because they promote false advertising.

6. The Proof is in the Pudding

If you have some time and you’re looking for a great way to get a feel for the kind of work and client relationships that your potential SEO company has, call up one or two of their past clients and ask them what they thought of the service. These people will be happy to share their experiences with you and any recommendations they might have.

A good SEO Company will also be more than happy to show off some samples of their work. They should be able to provide you with plenty of examples, both big-picture concepts and specific case studies, which are proof that their methods do work.

Conclusion

In conclusion, finding a good SEO company can be difficult. It’s not enough to know the ins and outs of SEO yourself. It would help if you also found someone who understands all the factors that go into ranking well, such as content and link building. However, if you follow our tips above and make sure your website is ready for search engines, then you’re bound to find success.