In the modern age, it is important for businesses to take advantage of new technology and marketing strategies that can be used to facilitate growth. While classic marketing does still hold some value, there are many modern marketing strategies that are far more effective in reaching a wider audience. If you are wanting to modernise the marketing for your business, but you are unsure where to start, use our helpful tips as a way to get started.

Make A Plan

Before you dive into the world of modern marketing, it would be helpful to make a plan and set out goals which you can use as a reference guide along the way. Marketing is all about knowing who your audience is and what marketing methods they would respond to the best. If your audience is mainly younger, then it would be more effective to use social media as your main marketing point. While people of all ages do use social media, social media platforms are still largely dominated by the younger generation. It is something important to consider before venturing into digital marketing.

Once you have decided on your marketing strategies, it would be useful for your business to adopt attribution tracking. When marketing your business, it is crucial to keep a record of your marketing strategies, so you have a clear idea of what is working and what isn’t. Attribution tracking is a method that allows you to easily assess your different marketing channels and identify which are most profitable. It is an important step in digital marketing as it prevents you from wasting valuable time and resources on marketing strategies that do not benefit your business. Check out this guide to attribution tracking to find out more and learn about how it can help your business.

Social Media Marketing

Social media is an extremely powerful form of marketing. Consumers spend hours browsing different social media platforms, which creates a great marketing opportunity for businesses. As mentioned above, it is important to recognise your audience before you create marketing for social media. For example, the largest age group for users of Instagram is 25-34, so if they are your target audience, it would worth marketing your business via Instagram.

Another creative way you can use social media as a marketing tool is by hosting a competition. This is a strategy used by many businesses and it can be very effective in generating high volumes of traffic to your business. When setting out the rules of the competition, let people know they need to like, follow, and tag friends in the post to be entered. By doing this, a lot of the marketing is essentially done for you, as people tagging their friends will create a chain reaction and generate an influx of new followers for your business. Of course, this method may not be practical for all businesses, but if you think your business could benefit from it, there is not much to lose from giving it a try. If you want to stay competitive and make sure you find the best marketing attribution platform to help you understand how social media marketing is affecting your customers.

Start A Company Blog

Blogging has quickly become a popular marketing strategy for businesses. Outside of the marketing aspect, having a company blog can be a useful way to keep your customers informed about the latest updates. It can also be an effective way write about topic relevant to the industry that your customers and other businesses may find interesting. Instead of a standard FAQ section, your blog can be a place for customers to find more in-depth answers to their burning questions. 

In terms of blogging as a marketing strategy, it can be an extremely effective method to increase your company’s visibility online through SEO. SEO, or search engine optimisation, is the process of gaining traffic to your website through digital marketing. The aim is to get your website near the top of the search results page, so when people use a search engine, your website comes up first. When writing blog posts, aim to use relevant keywords and integrate various links, both of which will push your website closer to the top of the results page. Studies have shown that companies that optimise blogging typically have 97% more inbound links, meaning they receive a higher volume of traffic from search engines. 

Summary

As a modern business, you should always be looking for new ways to reach both loyal and new customers. It is crucial to adapt with the ever-changing business world and prove that your business is worth investing in. Digital marketing is an effective business tool that offers a variety of strategies to boost your business and push it further. Listed in this article are our top tips on how to optimise the use of modern marketing for your business, use our tips to help push your business in the right direction.