Explainer videos have become a staple in the world of marketing. They are short, engaging, and highly effective in introducing products or services to potential customers. In today’s fast-paced world, where attention spans are dwindling, explainer videos are a great way to get your message across quickly and effectively. In this article, we will discuss how to easily introduce your audience to your product with the help of explainer videos.

I. Introduction

To start, let’s define what an explainer video is. An explainer video is a short, animated video that explains a product, service, or concept. These videos are typically 60-90 seconds long and use animation, voiceover, and music to convey a message in an engaging and memorable way.

The importance of explainer videos in marketing cannot be overstated. In a world where customers are bombarded with information from all directions, an explainer video can cut through the noise and capture their attention. According to a recent survey, 64% of customers are more likely to buy a product after watching an explainer video about it.

II. Understanding Your Audience

Before creating an explainer video, it’s important to understand your audience. Who are you trying to reach? What are their needs and preferences? What is the best way to communicate your message to them?

By answering these questions, you can create a video that resonates with your target audience. For example, if you are targeting young adults, you might use humor and pop culture references in your video. If you are targeting professionals, you might use a more serious tone and focus on the practical benefits of your product.

III. Creating the Script

Once you have a good understanding of your audience, it’s time to create the script for your explainer video. The script is the backbone of the video and should outline the main message you want to convey.

One effective way to create a script is to tell a story. People are naturally drawn to stories, and a good story can make your message more memorable. 

Start by outlining the problem your product solves, and then show how your product solves that problem. Finally, add a call to action at the end of the video, encouraging viewers to take the next step (e.g. visit your website, sign up for a free trial, etc.).

IV. Choosing the Right Style

There are several types of explainer videos, including whiteboard animation, 2D animation, and live-action. Each style has its own strengths and weaknesses, and the right style for your video will depend on your audience and the message you want to convey.

Whiteboard animation is a popular style that involves drawing images on a whiteboard while a voiceover explains the message. This style is effective for explaining complex ideas in a simple and engaging way.

2D animation is another popular style that uses colorful characters and graphics to tell a story. This style is great for targeting a younger audience or for making a boring topic more interesting.

Live-action videos use real people and settings to convey a message. This style is effective for building trust and credibility with your audience, as it shows the real people behind your product or service.

V. Scripting and Storyboarding

Once you have chosen the style for your video, it’s time to create a storyboard. A storyboard is a visual representation of the script that shows the progression of the video.

The storyboard should include a rough sketch of each scene, along with notes on the action, dialogue, and camera angles. This will give you a clear idea of how the video will look and feel before you start animating.

VI. Design and Animation

With the storyboard in hand, it’s time to start designing and animating your video. This is where the magic happens

Design is a critical aspect of creating an explainer video. You want to create a visually appealing video that captures your audience’s attention and keeps them engaged throughout. Choose a color scheme and graphics that align with your brand and the message you’re trying to convey.

Animation is also a crucial element of an explainer video. You want to create smooth and fluid animations that bring your story to life. Use animations to illustrate key points, highlight important features, or to add a little humor to your video.

VII. Voiceover and Sound Effects

Once the visuals are complete, it’s time to add the voiceover and sound effects. Choose a voiceover artist who matches the tone of your video and can deliver the script in an engaging and memorable way.

Sound effects and music can also add to the overall feel of the video. Choose sound effects that match the action on screen, and use music to set the tone of the video. Make sure that the sound effects and music don’t overpower the voiceover or distract from the message.

VIII. Publishing and Sharing

With your explainer video complete, it’s time to share it with the world. Upload the video to your website and social media channels, and include it in your email marketing campaigns.

Measure the success of your video by tracking metrics like views, engagement, and conversion rates. Use this information to refine your marketing strategy and create more effective videos in the future.

IX. Conclusion

, explainer videos are a highly effective way to introduce your audience to your product or service. By understanding your audience, creating a compelling script and storyboard, and choosing the right style, design, and animation, you can create an engaging and memorable video that captures your audience’s attention and drives conversions.

Remember, the key to a successful explainer video is to keep it simple, clear, and focused on the problem your product solves. By following the tips in this article, you can create a successful explainer video that helps your business grow and thrive.

Author Bio:

Komal Kokate is the Co-Founder & CEO of MotionGility – An Animated Explainer Video Production Company based out of Pennsylvania, USA. 

Her areas of expertise include business development and explainer video production. 

With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.