Digital marketing is a necessity of the business today, you can’t survive in the marketplace without proper implementation of the marketing strategy. The big question here, how much you are going to invest in your digital marketing campaign. The percentage calculator can be a great help in estimating your digital marketing budget. You are bound to invest in your digital marketing campaign to advertise your brand in the marketplace.

In this article, we are discussing how you can calculate your digital marketing budget, what amount you can reserve for this purpose.

Previous return on investment(ROI):

This is a good way to track down your previous year’s return on investment. The greatest thing about digital marketing, you can figure out all your previous views, clicks, and what is your return on investment(ROI). People running already digital marketing campaigns can calculate their ROI result by a percent calculator. What they gathered after a year-long digital marketing campaign, you can find the points where you need more investment, and which campaign you require little investment in. For example, if there is 128 % as the average ROI from your content marketing campaign and 40% from email marketing, you will reconsider your digital marketing strategy to invest in e-mail marketing. Percent increase calculator would help you to find the increase in the profit margin per enum.

Define your goals and KPI:

Make a strategy, how much you are going to invest in each of the digital marketing platforms according to your goals, and define your key performance indicators (KPI). There are some of your goals in your mind. How to raise your sales? How to increase awareness of your brand? These factors can be great for deciding your target.Digital marketing managers may wonder how to find percentage of investment for each forum. It would help you to decide how much you’re going to invest in each of your campaigns. For example, what you are going to invest on social media, to carry out your campaign  on Facebook. What are you going to invest on the PPC campaign, how are you going to generate fresh and informative content? A  Percentage increase calculator can be helpful to decide how much you are going to increase in the percentage of each of your campaigns.

SEO and your budget : 

SEO can be one of the most effective ways for brand awareness. It is estimated that Google processes around 3.5 billion searches every day. That is a bit surprising for you, then what is the impact of remaining on the first page of the google search engine. Millions of new users will learn about you if you have value for their searched problem, these users can be your potential customers. You have to develop a separate portion of your budget for your SEO campaign, percent change calculator assists to calculate the percentage of your budget for your SEO campaign.

People think they can get the result from an SEO campaign in a short time. It is a continuous effort and requires time and effort. When you arrange your SEO campaign based on specialized keywords, then you can find your target audience easily. SEO is a way to find your target audience. Sometimes it is confusing how to calculate percentages of your investment on your SEO campaign and your PPC campaign.

Research has shown that when you invest in your digital marketing campaign, you usually earn double from your investment.