How to Earn Google Featured Snippets for Mobile: Large-scale Study

Once more unto the breach! In our last study, we analyzed featured snippets on desktop . I couldn’t be happier to share with you data and insights from Ghergich & Co.’s latest partnership with SEMrush. We analyzed 10 million mobile keywords and dissected 1.3 million featured snippets on Google. The Goal of This Study With the results of this study, we hope to arm you with a data-backed approach to unlock the potential of Google featured snippets on mobile. First, pocket these resources: Featured Snippet Hubs (Top Performers) Let’s start off with findings on a subset of data we analyzed inside the 1.3 million snippets. We call this subset featured snippets hubs . These hubs are URLs that earn many featured snippets to a single URL (an article) on a site. We analyzed 2,960 hub URLs in SEMrush’s dataset that earned 20 or more featured snippets each. For example: https://www.healthline.com/health/raised-skin-bump: This single health URL earned a whopping 2,947 individual featured snippets . Not bad for a boring category page. The Anatomy of Top Featured Snippet Hubs Here’s what top performers have in common. You are skimming this right now. Long-form content must be scannable on mobile. 22 headers and subheaders are used on average in top performers. Subheaders are great for usability for long-form content on mobile. 83% of URLs are secure (HTTPS). For the past six months, we have seen steady growth in the adoption of HTTPS. SEMrush Sensor pegs the current adoption at 73% of all domains […]

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