Are you running an e-commerce and planning an overhaul of the content marketing strategies? Or perhaps you are aiming to start selling online and wondering how to do content marketing for e-commerce in 2022? Then read this article till the end to find answers to your questions.  

Why Content Marketing Is Important in Ecommerce?

Content Marketing has proved to be the most effective inbound marketing strategy that draws audiences through the creation of content in various forms. For e-commerce businesses, the right content marketing strategy helps connect with your target audience and make them aware of your products/ services. 

Actually, there are multiple reasons to use content marketing in e-commerce, a few of which are listed below:-

• Your e-commerce business brand gets noticed as you create and publish fresh content regularly. 
• By creating unique content on trending topics, you can improve the search engine ranking of your e-commerce website. 
• Content is the best way to educate customers about your product features, and benefits. With informative content, you can also keep them updated about new releases. 
• By creating quality content you can build a relationship of trust with your customers.
• Content marketing is the best way to get more clients without spending money on paid advertising. With the right content marketing strategy, conversion happens quickly too. 

How to Do Content Marketing For eCommerce in 2022?

Perhaps you are already doing content marketing for your e-commerce store but not getting the desired result. Thus you must think differently in 2022. You need to plan content marketing campaigns where your efforts are more targeted to solve customer problems. Also, you should be transparent in answering questions that your customers might have. 

And then it is not always about answering your customer queries. You have to keep them entertained as well to ensure that your e-commerce content marketing provides the desired result.

Let’s take a look at the popular e-commerce content marketing trends that will work in 2022 and beyond.

Engage Differently On Social Media

Perhaps you already have a business page on social media platforms where you share blog posts and product links. Now you need to be a bit more innovative about your social media marketing strategy and offer content in different formats. For instance, you can share memes, short videos, live interaction with the audience, user-generated content, live demonstration of your products, high-quality articles, and so on. 

Let’s say your e-commerce store sells tech gadgets. So, you can create live demonstration videos that explain how to unbox and use the products, what are the special features that make your product worth buying. 

Personalized Content Marketing For eCommerce in 2022 Will Work Better Than a General One

In this age of cutthroat competition, you need to make sure that your customers are treated specially. So, think of serving them personalized content to grow your brand quickly. Rather than targeting the whole group, you should target each individual as a part of the group. 

The one trick content marketers typically apply is sending personalized emails to address each subscriber individually. However, in 2022, such personalized marketing campaigns will be refined further by making the best use of data analytics. So, you must focus on super-personalizing the content marketing to cross-sell successfully or to re-connect with old clients via email. 

Live Interaction Can Lead to Qualified Sales

In 2022 and beyond, you will be dealing with informed consumers who gather complete information before making a purchase. Thus they will prefer to know the Real Person behind the brand. This is the reason why so many e-commerce owners are including live streaming in their content marketing strategies. 

With the live streaming video, you can connect with potential buyers anywhere around the world, right from the comfort of your home or office. You can organize Q&A sessions to answer queries or address consumer complaints. There are many more ways to use live streaming videos in 2022. For instance, you can create and share Tutorials, Webinars, Interviews, Personal Stories/Experiences, Product Launches, and Special Announcements. 

Short Videos Will Become More Popular 

The year 2021 has seen the rising popularity of short-form videos. The reels trend started by TikTok has been quickly adopted by Instagram. Now users can share short video clips on both platforms and engage followers quickly. In addition, YouTube is also promoting short videos with a separate Shorts section. 

The best part about short video or Reels creation is that you can shoot it on your Smartphone. You don’t need an expensive setup or highly advanced gadgets to create Reels. You should primarily focus on creating simple yet entertaining short videos that engage customers. And no, it is not always about taking business. For instance, you can share a 60-second funny interaction with your kids or pets. Such a short video goes viral quickly and it ultimately leads to your e-commerce business success. 

Blogging Can Still Help Grow Your eCommerce Business

Do I hear anyone saying that blogging doesn’t work anymore? Well, you are wrong! However, the fact is Google no more likes short-form articles that don’t create value for customers. On the other hand, if you are proficient in writing in-depth, long-form articles then there’s every chance that Google will rank them favorably. And this can ultimately contribute to improving your e-commerce website’s search engine ranking.

To benefit from blogging, create evergreen content that remains relevant even after ten years. Simultaneously, you can write articles on trending topics to attract readers instantly. Such a balanced blogging strategy works best for e-commerce websites. 

To Conclude

Growing an e-commerce business in 2022 won’t be easy, since consumer behavior and demands keep changing fast. To top it up, you are likely to face stiff competition from the established and newly launched e-commerce businesses in your niche. And this is why you need to know precisely how to do content marketing for e-commerce in 2022 to stay in the game!

Author Bio

Sweta is a full-time blogger and content writer, who is passionate about covering topics related to small business, blogging, and digital marketing. With her unique writing style, she aims to make boring business blogs sparkle. And this is quite evident from her business blog, Onlismallbiz. She is always looking for meaningful collaboration with small businesses and startups. You can follow her on LinkedIn.