12 Tips on How to Create a Strong Marketing Recruiting Strategy

Recruiting top marketing talent is no easy feat. The competition for great marketers is fierce and getting even more challenging every day. If you want to stand out from other companies and places of employment, you need to develop a strong recruiting strategy. A well-executed hiring strategies can help you pinpoint the kind of candidates that will thrive in your work environment and help you attract them with ease. It’s not enough to just have a few recruitment ads or a generic job description on your website. Creating a detailed hiring plan with specific goals and actionable steps is the best way to ensure you’re attracting the right people and improving your recruiting efforts as time goes on. Let’s take a look at these essential tips for creating an effective marketing recruiting strategy.

What is recruitment marketing?

Recruitment marketing is a strategic blend of marketing and hiring practices focused on attracting the best talent for your company. It’s the process of promoting your company, your culture, and your benefits through various marketing channels. By promoting your company’s benefits and career opportunities through various marketing channels, you can attract a wider range of candidates and put your brand in the spotlight. Recruitment marketing can include a variety of marketing practices, such as advertising through online job boards, social media channels, professional networks, and other websites where potential employees spend time. It can also involve branding your company through branding your careers website, designing a compelling employer brand, and finding creative ways to get your name out there.

Be clear about your company’s culture and mission

A top priority for any company should be to attract and retain great employees. If you can do that, you’re well on your way to achieving your business goals. A big part of attracting top talent is making sure your employees feel truly valued. This can be challenging for companies that have a wide range of employees who do different types of work. But if you want to attract the best marketing talent, you need to make sure your company culture reflects your company’s mission and core values. If you’re struggling to define what your company’s culture is, try to find out what your employees appreciate most about their jobs.

Define the types of talent you want to recruit

Every company has specific needs when it comes to finding new employees. No two companies are exactly the same, so it makes sense that they would want to hire employees with specific skills and experience. If you’re not sure what types of employees you want to hire, start by looking at your organization chart and finding out which positions you need to fill. Once you’ve identified the roles you need to fill, find out what skills and experiences those employees need to have. This will help you determine the types of marketing candidates you want to recruit.

Define your employee value proposition

Employee value propositions, or EVPs, are basically a snapshot of the unique benefits a company offers employees. These benefits can include health care, vacation time, retirement plans, educational opportunities, and more. No two companies are the same, so it’s important to understand what makes your company stand out. This will help you figure out what benefits you need to have and what you can exclude. Understanding the EVPs of your current employees can also help you determine what you need to do to attract similar talent.

Set SMART hiring goals

Marketing recruitment goals are essential in helping you pinpoint the type of talent you want to recruit and the tools you need to get them on board. Be sure to set specific goals that are measurable, achievable, relevant, and time-bound. You can use these goals to track your recruiting efforts and make any necessary adjustments as time goes on. If you’re struggling to find examples of SMART goals, here are a few ideas to get you started: 

• Define the type of talent you want to recruit. 
• Create a plan for branding your employer brand. 
• Create a plan for promoting your company’s benefits and career opportunities. 
• Create a plan for using social media to find candidates. 
• Create a plan for using referrals to find candidates. 
• Create a plan for using events and networking to find candidates. 
• Create a plan for using other company resources to find candidates.

Create recruitment content

Another great way to attract top marketing talent is to create engaging and informative content that outlines your company’s culture and benefits. Content such as blog posts, videos, audios, and infographics help you attract the right candidates, but also help to build your employer brand. You can also use this content to identify the type of talent you want to recruit. Creating content that highlights your company’s core values, culture, and benefits is one of the best ways to attract the right candidates. Having the right talent on staff can truly make or break your business and marketing efforts.

Create a solid recruitment ad strategy

Hiring ads are a great way to create a steady stream of leads while also helping you to identify the type of talent you want to recruit. When creating your hiring ads, be sure to focus on attracting the right candidates for your company and not just anyone who might be interested in your jobs. There are a few different ways you can go about creating hiring ads. You can create a general ad that applies to all of your jobs, or you can create different ads for different jobs. If you have multiple jobs open, but they require different skills and experience, it might be a good idea to create multiple ads. This can help you attract a wider range of candidates and make it easier to find the type of talent you need.

Establish a strong online presence

An essential part of recruitment marketing is making sure your company’s name and brand are well-known and visible online. Establishing a strong online presence can help you find new employees and also help you attract candidates interested in working remotely. Building a strong online presence can be challenging, but it can also be rewarding. There are many different ways you can use social media and other online channels to raise your company’s profile. Some of the best ways to build your online presence are through blogging, social media, and joining industry groups and forums.

Develop an effective referral program

Many companies use their referral programs to find new hires, but they don’t take full advantage of this recruiting strategy. Referral programs are a great way to find new candidates who are already interested in your company. You can also use your referral program to find out more information about the type of talent you want to recruit. Making your referral program more effective can be as simple as including a link on your career site and encouraging your employees to use it. You should also be sure to reward your employees for referring new talent.

Optimize your career site

Your career site is one of the best places to start when it comes to creating an effective marketing recruiting strategy. Candidates who visit your career site are more likely to be serious about working at your company and ready to apply for a job. That’s because job seekers who find your career site by googling you or visiting your website are generally further along in the hiring process than those who visit your employee social media accounts. This is why it’s important to optimize your career site for search and put the most important information about your company and open positions right up front. Make sure you have an “about us” section that highlights your company culture, an “open positions” tab with detailed information about each position and an “employee benefits” tab that lists your health insurance, paid time off and other perks.

Develop employer brand ambassadors

The best way to attract top talent to your company and ensure they stay is to make sure you have strong employer brand ambassadors. An employer brand ambassador is someone who is actively spreading the word about your company, its culture and work environment. They are the go-to people for questions about working at your company and potential candidates who have questions about the hiring process. Employer brand ambassadors are essential to creating a strong marketing recruiting strategy for two main reasons. First, they are the first impression of your company for anyone who is looking to work for you or apply for a job. Second, they can help you find talent more easily by spreading the word that your company is a great place to work.

Build your talent pool

When recruiting, it’s best to have a few candidates ready to go before you actually need to hire someone. Having a talent pool of potential hires ensures you can hire quickly when the time comes and take the hiring process off the back burner so it doesn’t hold up other important marketing and sales tasks. You can build your talent pool in a few different ways. First, make sure you are sourcing candidates from a variety of places. These could be job boards, social media sites like LinkedIn, or even events where you might find potential employees. For every candidate you speak with and indicate interest in, keep a record of where they came from and what they are interested in doing. This will help you build a strong talent pool and make it easier to find the right candidates when you need to hire.

Measure recruitment marketing results

It’s important to track the progress and results of your marketing recruiting efforts throughout the entire process. Doing so will help you see what types of candidates are coming in and what types are not. It will also allow you to see which efforts are really paying off and which ones are not as effective. This can help you figure out what kinds of efforts you should continue doing and which ones you should scale back or stop altogether. What’s more is that keeping track of your recruitment efforts will give you a better sense of how long each process will take. Some things, such as posting ads on social media or reaching out to industry associations and organizations, will be quick. Other things, like posting on job boards, may take longer.

Final Words

No matter how great your company is, you’ll have a hard time finding the best candidates if no one knows you’re hiring. By putting together a recruiting services plan that includes effective recruitment marketing strategies and strong online presence, you can find great candidates and hire them with ease.