Google’s algorithm is constantly evolving to better understand search intent, and content creators must adapt to survive — by throwing out their keyword lists and grouping content into topic-based clusters. A content cluster structure helps Google to understand the relationship between different pages and determine which topics you’re an authority on. Ultimately, this will boost rankings, increase organic traffic and help relevant users to find you via search. So, what does this mean? Traditional keyword research is dead. Google doesn’t want us to do keyword research Previously, keyword research was the backbone of every SEO strategy. Each page was mapped out to target specific words or phrases relevant to your industry. Google has made it clear that they don’t want us to work like this anymore. Back in 2016, Google began to drastically reduce the data available in Keyword Planner for non-advertisers, with further restrictions implemented later that year. We are no longer able to see search volume data for variations of keywords. Searchers now use more natural language, and Google has reflected this in its algorithm updates, changing the way it prioritizes the content shown in the SERPs. All of this activity points to one thing: From content strategists to copywriters, all involved in the content marketing process would benefit from getting on board with this new approach. If you’re still providing your copywriters with a list of keywords to write around, you’re quickly going to get left behind. The way we search is changing With the launch […]

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