Just hiring individuals experienced in SEO, social media marketing, or PPC is not enough to build a marketing team. To grow your brand, you need to choose marketing professionals strategically.
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Here are several steps to take.
Understand the Key Players in your Marketing Team
There are a few key roles in every successful marketing team, including:
- Content research and development professionals, who are responsible for producing content
- Acquisition professionals responsible for generating new leads
- Monetization professionals who convert leads into paying customers
First, consider hiring an experienced professional who would be responsible for each of these marketing areas. As your brand grows, you will strategically expand your marketing team.
Mind Brand Reputation
Building a reputable brand requires lots of time and dedication. It often takes years to position yourself as a credible industry player. Unfortunately, even the tiniest mistake can compromise everything you have been working on.
That is why you should hire trustworthy marketing professionals who understand the significance of a positive brand reputation. Start by hiring a background check company that will research your top candidates’ past. That way, you can decide whether they are the right choice for you.
Write Detailed Job Descriptions for Each Marketing Position
Take time to write thorough job descriptions, goals, and KPIs. That way, you will attract qualified candidates for different marketing positions.
Most importantly, you will simplify onboarding and team management processes. Your marketing professionals will know what your company expects from them. These documents will drive your marketers’ day-to-day responsibilities and help you evaluate their performance more effectively.
A detailed job description should have the following elements:
- General information
- Job purpose
- Core responsibilities
- Key Performance Indicators
- Key personality traits
Keep your Expectations Achievable and Realistic
One of the most common mistakes young brands make is setting unrealistic goals. Never bite off more than you can chew. Your new brand needs to build a name for itself in a highly competitive marketplace. You are competing against big industry players who have been investing in marketing and branding for years.
Be honest with your marketing team about your current marketing budget and digital capabilities. For example, do not waste money on a wide range of marketing channels to attract wide audiences. Instead, focus on connecting with those consumer groups interested in your products. Next, understand which channels they use and invest in them.
Invest in your Marketing Team’s Continued Success
To build a consistent and recognizable brand, have a detailed marketing strategy and stick to it. Only that way can you achieve your desired goals and increase your conversion rate.
To ensure your marketing team’s continued success, document your digital marketing strategy. The foundation of any strong marketing plan is SMART objectives. Keep your marketing goals specific, measurable, achievable, realistic, and time-bound.
Next, create a detailed digital marketing calendar that outlines your marketing processes. It shows who is in charge of the project and informs employees about their tasks, key responsibilities, and deadlines.
Most importantly, invest in digital marketing analytics tools. Monitor your team’s performance by choosing relevant metrics. The goal is to understand whether they are meeting your KPIs. Fortunately, there is an analytics tool for almost every aspect of your marketing strategy, from social media to website performance.
Get the Most of Your Marketing Team
Once you hire your marketing team, provide them with continuous training and career advancement opportunities. For starters, assess their current digital marketing knowledge and experience. Test results will help you identify which marketing areas each team member excels et. That way, you will choose the right training programs for them.
For example, when hiring a content marketing professional, you should seek an individual who can wear multiple hats. Apart from creating compelling content, they should also understand other marketing areas, such as SEO or social media. Most importantly, train them to use digital marketing analytics tools, such as Google Analytics. That way, you ensure they can track the success of their campaigns and improve performance in the long run.
Ready to Build your Marketing Team
Building a marketing team for your young brand can be challenging. There are many factors to consider, including their industry experience and the willingness to learn.
Be realistic when setting marketing goals and allocating resources to marketing channels. Only that way can you reach the desired objectives and grow your brand strategically.
Do you have any additional tips on building a marketing dream team? Please, share your thoughts with us!
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.