Backlinking an authoritative website can enhance SERP; there are various techniques that businesses can use for the backlinking process. Guest blogging is considered by many as one of the best methods to link building; however, reports indicate that nearly 7.5 million blogs are published every day, and it is undoubtedly a mammoth task for business enterprises to top the grid, and win the race.  In such a tight situation, organizations can explore other opportunities for link building, such as Infographics, to increase their scope for page ranking. When done in the right way, infographics can turn out to be the most effective way for link building.

Infographics are interactive, creative, and informative. It means it has all the traits to engage viewers, and it could work magic towards backlinking. Hubspot indicates that blogs that include Infographics have generated 178% more inbound links than all other posts.  You can also increase backlinks with Infographics if you know the formula -to decode the backlinking.

The formula for backlinking with infographics is simple.

             “Creativity+Quality content + Right target audience + Value proposition”  

Why use Infographics for backlinking

• Infographics allow simplifying complex content. It is like a preview or a summary of a long theory.  It gives quick insights into topics and encourages people to share infographics on their website or social media platforms.
• For small businesses and startups, it is the best way to drive the attention of high-ranking websites.  If small companies have quality content, they can make a great impact with their interactive infographics.
• There are thousands of websites that allow free submission of infographics relevant to their audience. Some of these websites give free backlinks.

How to strategically create Infographics to increase backlinking?

• Hit the right audience: Before creating Infographics, analyze the target audience. Google analytics offers useful information about your website’s visitors.  There are numerous other ways to know the interest of the target audience, such as sending questionnaires or survey forms through emails, monitoring their social media activities, or asking them to join the community forum, etc.
• Create eye-catching headlines:  Once you have segregated the targeted audience, the next step is to drive their attention. Many people underestimate the power of titles in Infographics and do not invest time in creating subject-specific titles or headlines. Titles or headlines that describe your content best are like a beacon that drives audience attention.
• Infographic elements and appearance: Infographics template selection is crucial for presenting the content in the most comprehensive way. No matter how informative your content is but if the design or layout of the infographic is disorganized, then it cannot justify the content.  Also, color combination is another important aspect of Infographics that makes them appealing to viewers. There are several companies that offer free templates that can be used to create your infographics.  However, there are many online designing tools that users can use to create infographics with utmost creativity. These tools are available for free trials, with few basic features free, and as premium models as well.  
• Quality content:  In order to attract backlinks, it should be appealing to the target audience.  It should address relevant key points as well as offer value to them.  You can use statistics, graphs, and charts to make the content short and crisp. You can even cover the latest news to make the content fresh and original.
• Call to action:  CTAs are embedded in the Infographics with an objective to convert visitors as customers.  CTAs help prospective customers to take the next action by connecting to the service or the product providers. CTAs can be inserted at the bottom of the infographics, and if users prefer inserting CTA’s within the Infographics, there are again tools that can help users to do it.
• Track Infographic performance:  By tracking the performance of the Infographic, you can identify the gaps within the infographics and better understand the viewer’s perspective. It can be used for future reference to improve the quality of the Infographics.

Infographic distribution and promotion

Distribution and promotion of infographics is an integral part of backlinking and marketing strategy.  You need to ensure that it reaches the right audience at the right time.

• Search for blogs and websites that have published content relevant to your Infographics. Send them an email with a small description about Infographics and request them to publish your infographics on their website.
• Choose the right distribution channels. ( Social networks, forums, Reddit, Video platform, etc.)
• Create your embed code for infographics so that it is easy to share.
• There are many websites with high DA (Domain Authority) that create great content but do not have infographics on them. You can create Infographics for such content and then approach the website owners to publish it on their websites.

Various tools for creating engaging Infographics

Powerful Infographics require perfect execution, which means you have to score top in every corner- designing, content, presentation, and distribution.  Few tools make these tasks easier.

• Buzzsumo: The tool offers a host of features such as keyword filtering, distribution management, audience targeting, social media monitoring, etc.  But few areas where Buzzsumo can be very useful are trend analysis (which Infographic is in trend) and finding the influencers from your industry.  It even informs you anytime your keyword gets a mention on any blog, social media, website, etc.  It helps to create Infographics that resonate to your target audience as well as engage influencers.  By engaging the target audience and influencer, you have more chances to get a backlink from the reputed sites.
• Google Analytics:  It is a useful tool to track the website traffic, pages visited, referral sources, etc. The tool is highly used to track content engagement metrics and how a user navigates the websites. It gives detailed insights about the visitors, which could be handy in analyzing the target audience and creating the Infographics accordingly.
• IMAGERAIDER:  It is a reverse image search tool for completing individual searches.  The tool allows you to find the website where the picture is posted and whether the image has been renamed, resized, edited, or used in some videos.  It lets you know if your infographics are used without your consent.
• Sitechecker:  Sitechecker is one of the best SEO tools that is used for tracking backlinks. The tool is handy in indicating you instantly if any of the backlinks are lost or not active. If you are creating Infographics for backlinking, then Sitechecker should be on your list. If you want to analyze more on the SEO aspect, such as competitor analysis or daily keyword analysis, there are SEO tools that could complement your needs.
• Infographics software: There are tons of tools available in the market for creating Infographics, and some of these tools are free to use. You can select these software solutions based on their features and user-friendly interface. 

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