Enhancing e-commerce conversion rates involves a lot of brain raking exercises. Since most business brands, including the following door shops and large consumer goods brands, have turned to e-commerce these days, standing out from the competition and generating consistent sales is no longer accessible.

But to uplift your spirit, there are some positive observations as well. Thanks to the superior user experience, an e-commerce store not selling anything special or unique can now enjoy excellent traction. Yes, just by offering superb online shopping and mobile shopping experience, you can stay in competition with high-value brands. 

Many mobile app developers in Belgium prefer turning less known e-commerce web stores into robust mobile commerce apps. This is another move to push business conversion since most customers these days make purchases through mobile devices. 

So, the user experience (UX) of e-commerce sites and mobile e-commerce apps can boost business conversion and drive revenue growth. Do you want to know the key UX mobile app design attributes to make this happen? Here we explain. 

Understanding the key UX metrics

First of all, you need to know about the most crucial metrics for measuring UX. The vast majority of UX metrics need to fetch direct feedback from the e-commerce shoppers through surveys. Let’s describe here the most critical metrics in brief.

• User satisfaction in the shopping experience can be evaluated through the data collected through forms after completion of the purchases. The user ratings after purchases and comments can also generate this data. 
• The customer willingness to make recommendations is another metric based upon the frequency of actions such as sharing and promoting products they liked or purchased. 
• Task completion is the metric to measure the number of customers finishing the tasks they are likely to complete after arriving on a website. 

Ensure less efforts for more conversions

Online shoppers hate putting too many efforts into browsing and making purchases. Whenever they need to click too much, put too much effort to find their desired products, or try hard to make a purchase, they leave for another store without completing the action. So, reducing customer efforts for completing tasks is the key to improve business conversion. 

To solve this issue, make sure you offer intuitive navigation, a detailed search function with all relevant filters, a visual shopping experience with emphasis on a glance product review and easy interactions through easy tap targets and buttons. The registration forms should be simple, short and quick, and there should always be alternatives such as social login and guest login options. 

Create a Killer Homepage

Most customers judge your site in less than a second. This is why creating an attractive, reliable, and thoroughly helpful homepage is so important to push business conversion. 

Create a catchy logo that, besides differentiating from the competitors, can subtly refer to the key brand value of your e-commerce store. Position the logo on the top left side and provide the important contact information above the fold to allow easy engagement and boost brand reliability. Optimise the home page with attractive and original visuals of products and services that best describe your brand. Make sure to leave enough white space to avoid cognitive overloading. 

Make the check-out process easier. 

Most e-commerce stores refer to the increasing cart abandonment rate that happens to be the number one killer for sales. A lengthy and complex check-out process is held responsible for the vast majority of cart abandonment cases. 

You need to ensure a crisp and short check-out and registration process involving the least efforts to fill forms and clicking buttons. The more a customer spent time making a purchase, the less likely the customers are to complete the purchases. 

This is why the guest check-out option is so popular to help customers avoid the registration process altogether. Quick social login options through Facebook and Google are also highly effective in this regard. Saving data through a “Remember Me” option for future form filling is another option to help customers come back and complete purchase with the least efforts. 

Boost the loading speed 

Most e-commerce shoppers hate the slow loading of products and slow pages. A considerable portion of e-commerce shoppers leaves a store due to slow loading time and problems with product images loading. To push business conversion, you need to address this issue on a priority basis. 

Let’s describe some effective tips to improve l’âge loading speed. 

• Always use appropriate image formats to reduce image size. 
• Reduce the code volume by compressing HTML, Javascript and CSS. Some CDN solutions like Cloudflare already provide code compressing. 
• Minimise redirects since they involve dealing with multiple server requests and responses. 
• Use a reputed CDN service with a global footfall. 
• Lastly, opt for a reputed hosting provider and top hosting plan with higher bandwidth capacity. 

Customer-centric product page layout 

Product pages remain the heart and soul of e-commerce stores, and naturally, all the information here should be properly organised for easy engagement of the store visitors. For instance, the product description should be placed next to the product image, allowing a quick review. 

Let’s offer here some effective tips for high-performance product page layout. 

• There should be text copy that can be scanned at a glance. Use small paragraphs and bullet points as applicable and highlight the most relevant facts.
• Provide information corresponding to price, shipping, and size options just close to the main CTA button. 
• Offer a stand-alone area for customer reviews. 
• Offer personalised product recommendation areas showcasing other options based upon customer’s browsing and purchases. 
• Use heat maps to see how customers interact across pages and accordingly improve them. 

Conclusion 

In the end, we must tell you that nothing works better than a customer-centric user experience for pushing business conversion on your e-commerce stores. By simply addressing what customers want, you can create a brand loved by millions.