Are you searching for effective ways to grow your business? Then, product videography can work best for you! Yes, inducing videos can increase your sales by more than 50%. This is just a humble statement, it can be more. Let us back our claim with research and stats performed on consumer behavior. 

1. 87% of marketers accept “video marketing provides an excellent return on investment (ROI)” and 82% of owners accept their increase in their business revenue through product videography. 
2. 84% of consumers agree that their buyer’s decision was influenced by some kind of brand or product video.  
3. Videos with recognized personas or real humans help in developing trust and reliability.  

After going through the above facts, you can afford to miss e-commerce product videos or brand videos in your marketing strategy. Read on to learn more about product videography, ways to high-quality videos, creating product videography strategies for your business, and e-commerce product video production company. 

Let’s dive right in! 

What is Product Videography?

Product videography is the art and technique of creating interesting video content to showcase and promote a product. It involves capturing the product from various angles, highlighting its features, benefits and uses. This type of videography is commonly used in e-commerce, advertising, and marketing to engage and inform potential customers. 

Benefits of Product Videography 

There are endless benefits to opting for product videography in your organization. Allow us to take you through the benefits of product videos. 

1. You can add videos to your website and they can be shared on various social media platforms, like Facebook, Instagram, and TikTok. 
2. According to research, videos are the most engaging and easy to process. 
3. Having a video on your website with real human interaction helps build trust among your target audience. 
4. Videos make it easier for SEO. Almost all search engines prefer having videos on the page. Further, you can also develop backlinks to a page containing videos. 
5. A product page with a product video, video tutorial, or video testimonial is 80% more likely to be sold. Hence, videos on your product page can improve your conversion rate. 
6. Videos are easy to comprehend and understand for users, with videos users can easily understand how the product works or can be changed. 

Now you understand how essential videos can be for your business. It is time to understand different types of product videos.   

6 Types of eCommerce Product Videos

Now, let us understand the different types of E-commerce product videos and their key features and benefits of videos.  

1. Product Introduction 

This video style is used when a brand or company releases a new product or service. It involves glimpses of the product, product close-ups, and product shoots from different angles.

Some brands also incorporate limited product features and benefits to attract potential consumers. Whether you want to add product features to your product introduction video or not totally depends on personal preference.

2. Product Overview

In today’s fast-paced digital world, an interesting product overview is the first step in capturing your audience’s attention. It’s a concise yet comprehensive snapshot of what your product or service is all about. A creatively crafted product overview highlights key features, benefits, and unique selling points, giving potential customers a reason to explore further. It sets the stage for what’s to come, making it vital for successful marketing campaigns.

3. Explainer Video

Explainer videos are like your product’s storytellers. They simplify complex ideas into simple, engaging narratives. These short, animated, or action videos captivate and educate your audience, shedding light on the purpose and functionality of your product. Their entertaining approach leaves a lasting impression, making them a powerful tool for breaking down barriers and converting potential customers into loyal advocates.

4. Product Tutorial

Once your audience is intrigued, it’s time to provide them with a product tutorial. Tutorials are detailed, step-by-step guides that help users understand how to make the most of your product’s features. They bridge the gap between curiosity and competence, ensuring your customers can use your product effectively. Clear and informative tutorials not only reduce frustration but also foster loyalty and word-of-mouth recommendations.

5. Video Testimonial

What’s more persuasive than a satisfied customer’s word? Video testimonials bring authenticity to your product’s value proposition. These short videos showcase real people sharing their positive experiences with your product. These interesting narratives build trust and resonate with potential buyers, assuaging their doubts and hesitations. The credibility and emotional connection conveyed through video testimonials can be a significant change in your marketing strategy.

6. Message From CEO or Higher Authority

In today’s interconnected world, giving a personal touch to products will take you to new horizons. A message from the CEO or a higher authority in your organization adds a human face to your brand. It conveys vision, values, and commitment directly to your audience. It’s a powerful tool for building a sense of community and trust with your customers and stakeholders. This personal touch can be the differentiator that sets your brand apart from the competition and forms a deeper, lasting connection with your audience.

How to Create Impactful Product Videos? 

A successful product videography process typically includes several key elements:

1. Planning – Understanding the product, target audience, and marketing goals is crucial. This involves determining the video’s style, tone, and message.
2. Filming – Skilled videographers use professional cameras, lighting, and equipment to capture high-quality footage of the product. They may employ various shooting techniques to emphasize the product’s aesthetics.
3. Editing – Post-production involves refining the raw footage, adding graphics, text, and music, and ensuring the video flows seamlessly with high-end editing software. 
4. Storytelling – Crafting a compelling narrative or visual story that conveys the product’s value and benefits is vital.
5. Showcasing Features – Product videography highlights a product’s features, how it works, and its uniqueness, often through close-ups and demonstrations.
6. Call to Action – The video typically concludes with a strong call to action, encouraging viewers to make a purchase or learn more about the product.

Product videography enhances a product’s online presence, helping businesses attract and convert potential customers in a visually appealing and informative way.

Create an Effective E-commerce Product Videography Strategy for Your Products

Creating an effective e-commerce product videography strategy is paramount in today’s digital marketplace. As more and more consumers turn to online shopping, the power of product videos cannot be underestimated. They provide a dynamic and engaging way to showcase your products, offering a firsthand look that static images simply can’t match. To help you build a successful e-commerce product videography strategy, here are some key steps and tips to consider:

1. Define Your Goals and Audience

Before you start creating product videos, you must clearly define your objectives and understand your target audience. Are you looking to increase sales, educate your customers, or build brand awareness? Knowing your goals will guide your content and style choices.

2. Select the Right Equipment

Invest in quality videography equipment. While professional cameras are ideal, even smartphones with good cameras can produce high-quality videos. Consider a tripod, lighting, and microphones to ensure professional results.

3. Plan Your Shots

Before you begin to shoot product videos, plan your shots meticulously. Know the angles and perspectives you want to capture to highlight your product’s features effectively. Consider close-ups, panning shots, and demonstrations.

4. Storytelling Matters

Effective product videography goes beyond showcasing the item. It tells a story. Craft a narrative that connects with your audience. Highlight the problem your product solves, its benefits, and how it fits into a customer’s life.

5. Keep it Concise

Attention spans are short, so keep your videos short and to the point. Aim for one to two minutes, ensuring you deliver the essential information without overwhelming the viewer.

6. Highlight Key Features

Show off your product’s key features and benefits. Explain how it works, what sets it apart from the competition, and why it’s a must-have for your target audience.

7. High-Quality Visuals

Ensure your videos are visually appealing. Use professional lighting, clear backgrounds, and high-resolution images. Avoid clutter or distracting elements that might divert attention from the product.

8. Engage and Educate

Engage your audience by educating them about your product. Demonstrate how it’s used, its versatility, and any tips or tricks for optimal use. Make the viewer feel like they’re learning something valuable.

9. Optimize for SEO

When uploading your videos to e-commerce platforms or your website, optimize them for search engines. Use descriptive titles, keywords, and relevant tags to improve discoverability.

10. Consistency and Branding

Maintain a consistent style and tone across your product videos. This builds brand recognition and helps customers associate your products with quality.

11. A/B Testing

Don’t be afraid to experiment with different styles and approaches. Conduct A/B testing to see which video content resonates best with your audience, and adjust your strategy accordingly.

12. Monitor and Improve

Analyze the performance of your videos regularly. Pay attention to metrics like view counts, conversion rates, and customer feedback. Use this data to continually refine your strategy.

In conclusion, a well-thought-out e-commerce product videography strategy can significantly enhance your online business’s success. By focusing on quality, storytelling, and engagement, you’ll create compelling product videos that drive sales, build brand loyalty, and set you apart in the competitive e-commerce landscape. Remember, the power of product videography lies in its ability to create a personal, interactive shopping experience for your customers.

Insights into Product Video Production Companies 

Crafting an enticing product video is time-consuming, strenuous, and resource-draining. To cope with this you should consider opting for Product Video Making services from a reputed and trustworthy videography company. An e-commerce product video production company that specializes in creating products and e-commerce videos can reduce a lot of work from your shoulders. 

Finding a reliable videography agency is not a hassle. You can easily Google it online. But make sure you follow the below tips to ensure you are giving your contract to trusted hands. 

• You can check out or ask for the previous work and case videos they completed for their clients. 
• Go through reviews and approval ratings on various websites.