Do you own an event rental business? Your job is to advertise events that put you over the top in your local area. Doing so could lead to a huge increase in both exposure and profits. The key will be to make use of the very best local marketing strategies. Here is a quick guide on how to make your event a big one.
Quick Links
Make Use of the Best Local SEO
The first thing you will need to do is make sure that your SEO is fully local and on point. It’s a good idea to do a bit of research to find the keywords and phrases that are most relevant to searches in your local area. You want to use the same keywords that people are using to look for the services that you offer.
For example, when it comes to a search query such as “what is a 360 photo booth“, the idea will be put to a purely local spin on it. You can do this by surrounding this query with relevant local SEO. Pepper your content with keywords and phrases that people in the area are using to find this info.
This will be all the more relevant if you feature a photo booth at your event. In such a case, you can streamline public response by blogging about this feature. Post plenty of content related to your photo booth on all of your social media pages. The idea is to create a wave of interest in anticipation.
Once you have the right SEO to use, you can put it to work in order to highlight your up and coming event. You can put it right into all of the content that you post on your site, blog, and various social media network pages. You can also share it with other sites in your area in order to create a buzz for your event.
Use the Web to Create a Buzz
The next thing you will want to do is use all of the power of the media that you have at your disposal. This is an area where astute use of social media will benefit you. You can use your presence on sites such as Twitter, Facebook, YouTube, Instagram, and the like to create a buzz in advance of your big event.
The key to marketing your event is to make sure everyone in your area is aware of it. Start your marketing campaign 30 days or so in advance. Post memes, GIFs, videos, and all kinds of teasers to create a buzz. Keep it up with many “special announcements”.
You can even go so far as to create a separate social media page that is focused solely on your upcoming event. This can be the place where you solicit and then answer all of the questions from your public. You can share the page and use it to give an extra publicity boost that will create a maximum buzz for the event.
Use Google My Business to Draw Customers
There are plenty of resources on the web that your event rental business can use to draw in new clients. Google My Business is one of the very best of them. You can join this platform for free and use it to give your business the highest level of purely local publicity.
Once you create your account, you can then upload all of your contact info. You can also include photos to illustrate what you can do for your clients. You can also include links to video content.
Beyond this, you can include a capsule description of your business. The contact info you provide should include your website URL. The more descriptive you are, the more appealing your business will be to potential clients.
A Local Buzz is the Best Publicity
The more you make use of local SEO to create a buzz, the better your event will come off. You want to make this a huge event that will push your business to a whole new level of exposure. To do so, you will need to use all of your online resources. This is the formula that will make your next event one to remember.