SEO is quite an umbrella term in online marketing. Look at the statistics, and you will see the power of search. We are in 2022, and 93 percent of online experiences begin with a search engine. Google remains the most important search engine technology. It owns 91.94% of the search engine market share. eCommerce sales are rapidly growing, boosting the importance of reliable eCommerce SEO services. In short, SEO is of great importance with all its strategies, services, techniques, and changes.

SEO Evolution and Google Updates

While the main term of SEO remains the same, a lot of changes are taking place in the world of SEO. SEO evolution brings new real-time innovations and experiences.  With it, Google continues to announce new updates to improve the user experience. The latest update, which Google announced on the 22nd of February, is to change the results of desktop search. It aims to deliver a great experience and new view to both paid and organic search results.

Cybersecurity and SEO

To optimize your business for the new era of online search, it is important to consider cybersecurity. The secret to being in the top results of Google is to give great consideration to the security of your website. It means that when optimizing your website, you should make sure to make it comply with IT network security standards. Any new strategy brings wider risks of cyberattacks and threats. While reliable security solutions will keep you alert to prevent attacks and regularly monitor your website performance. 

SEO for Ecommerce and Saas Businesses

While SEO is a crucial technical discipline, it is the most important part of online marketing. When it comes to setting up and managing your eCommerce business, you should give extra attention to effective API management and SEO components. An effective strategy is supposed to add SEO features to applications. Whether you use open source or SaaS, you should ensure all the technical features of SEO, as it can drive organic traffic and growth. It means that SEO is a key driver for online businesses. 

The Latest Trends and Practices in SEO

To deliver the best SEO performance for your business, you should stay up-to-date to the latest trends, practices, updates, approaches, and strategies. Let’s dive into some of them relevant for 2022.

1. Audit Your Website

A full-cycle technical SEO audit is a crucial strategy in 2022 and behind. It assures effective ranking and hassle-free business performance. Fixing common issues, breakthrough reports, and analyzing the relation of your website to the best practices is the first step to ranking and winning the competition. The foundational issues of the website negatively impact organic search performance. Performing a technical audit will bring a lot of key benefits, including:

•  Improved Site Performance
•  Awareness of Top Competitors’ Strategies 
•  SEO-wise New Approaches 
•  Advanced and Customized SEO process.

Auditing is crucial for managing your current performance and improving it for search engines to crawl, index, and rank easier and more effectively.

2. Make Sure You Are Using HTTPS

Keeping your website’s confidential information secure is another big step for your SEO ranking. Today more than 78% of websites are based on HTTPS  (Hypertext Transfer Protocol Secure) default protocol. The reason is that it is strong public-key cryptography. If you launch a new website, make sure to use HTTPS, as it brings a lot of benefits and allows safe and secure transactions. Users expect a safer performance, which HTTPS protocol ensures. Among the vast range of technical advantages, HTTPS has more benefits for your business, including: 

• Secure Communication 
• Business Trust
• Scalability
• Fast and Reliable Website Performance.

In most cases, websites with HTTP protocol get non-secure warnings, which increases the website abandonment rate.

3. Fix Broken Internal and Outbound Links

User’s trust is essential. The competition is quite high in all the industries. Your customers have a great choice, so your strategies should be customer-first to ensure your success. Fixing broken links is critically important, as it impacts the user’s experience. The fact is that 88% of visitors will not visit a website if they have a poor experience. Besides, too many broken links are a crucial signal for Google to drop your ranking. To ensure Google will not find your website outdated and get an improved user experience, it is important to fix broken links. Broken links and 404 errors are easy to find out and fix through:

• Website Audit
• Google Search Console
•  Google Analytics account
• Trusted Broken Link Checkers.

4. Make your Website Mobile-first

As time passes, the mobile-first approach becomes more important for any SEO strategy. Compared to the last few years, people tend to spend more time on their phones in 2022. With a mobile-first approach, you have better chances to reach your customers and provide a customer-first user experience. Ensuring responsive website performance, you get a key chance to outrank your competitors. Besides, mobile-first indexing is a key component for Google to rank your website. It ensures a seamless experience for the user on any device. Some key benefits of this approach include:

• Key Channels for Generating Revenue
• Simple and Hassle-Free UX
• Faster Load Time
• Responsive Design.

5. Fix Duplicate Content Issues

Prioritizing your content is a crucial step toward an effective SEO strategy. Duplicate content directly impacts your ranking. Besides that it harms your SEO performance, it adds no value to your website visitors. Constantly checking and discovering duplicate content is a big step to keeping your website safe from the risks of dropping ranking. From meta titles to descriptions, keyword tags, and website content: you should deliver mainly quality and relevant content. Otherwise, you will miss out on your best opportunities to boost your website success.

Last But Not Least

When looking at the growth of the largest companies, we see that their success is behind an effective SEO strategy. For prosperous performance, you should set together technology and SEO. A well-optimized website can bring a lot of opportunities to reach your target audience. Put together a perfect on-Page and technical SEO strategy, and keep the organic traffic coming in.