What is SEO?
SEO is abbreviated for Search Engine Optimization. To explain simply, it is a process that helps a website to be easily found and ranked on Google search in general but to rank in search engines which include other search engines such as Yahoo, Bing, Duck Duck Go etc. But, Google is the top-ranking search engine, the search results too in Google are considered standard. A website’s ranking is directly proportional to the number of visitors it has. If the website has a good rank, it’s more likely that the website will be visited by more people. A good rank means more business and revenue generation.
Quick Links
Why is it important to be found on Google search?
As stated above, not just Google Search but any search engine needs to show the website in the search results which is the ultimate goal of SEO. This is because, with the recent changing times, everything has gone online including the businesses. Earlier, the websites were only for informative purposes but, now a website is the virtual business center.
What are the benefits of SEO?
SEO is very beneficial for businesses or for a website to build an online presence. It not only helps in building an online presence but also helps in deriving more traffic to the website i.e., enabling more visibility of the website to more users leading towards business and revenue generation as the final step.
How can you make your website SEO friendly?
A website can be made SEO friendly by ensuring the website is search engine compatible. Certain technical aspects of SEO particularly the on-page activities of SEO totally met; ensure the website to search engine compatible and thus allows the search engines to crawl and index the web pages along with the website on the whole.
How can you measure your website’s SEO performance?
The major parameters to measure the website’s SEO performance are keyword positions, organic traffic, and the Domain & Page authority of the website which are very much derived from the backlink strength. The more qualitative backlinks, the higher the other parameters are in improving the SEO performance.
How can you improve your SEO?
Consistent SEO efforts focusing on all the aspects such as On page SEO, keyword positions, appealing content, qualitative & quantitative backlinks, good organic traffic etc., all these properly met undoubtedly pave the way towards improving SEO.
SEO focuses on providing the best experience for the audience:
With SEO, it’s not just about getting your website to appear on the first page of Google search results. In fact, Google says that marketers who focus on building a good website – one that provides a good experience to the users – don’t have to worry too much about SEO because they will be rewarded by Google.
In essence, SEO is all about connecting you with your audience. If your website has useful content for the audience and if it is optimized so that search engines can index it easily, you are likely to rank higher in organic search results.
For instance, let’s take the case study of an IT Website that has a good performance and search results because of good business-related keywords added to the website and the blog’s content. Instead of the mere organic efforts, the quality of the website & content has improved the website performance though not drastically but the website has convincing results.
The website ranks well for keywords like, Future of Work Freelancing and IT Services. During the pandemic, it has helped many businesses and organizations in providing qualitative services which are also one of the reasons for the boosting of the organic traffic because many people visited the website and availed the services.
Organic traffic is more valuable because it involves an interested audience:
- In today’s digital world, it’s more important than ever to build your brand. With a sharp website and good search engine optimization (SEO), you can ensure that people find you when they search for products, services and information.
- If a person finds your website through the power of SEO, that person will have an easier time navigating to other pages on your site as well as other relevant online destinations or offline businesses in the area where you operate.
- When someone sees a link to your website on another site, your SEO works hard behind the scenes to make sure the traffic is directed at you and not some other business or organization with similar products and services.
- The organic results imply that the user is looking to get a specific answer i.e., the user is searching for something specific which might be either product, information, business or something else. Your website should be optimized in such a way that it ranks among the top results which are more relevant to the business.
SEO boosts your organic traffic, which is more valuable than other forms of traffic:
As a business owner, you may be wondering why SEO matters to your business. In this section, we’ll cover the benefits of SEO and how it can help you boost your organic traffic.
In general, SEO boosts your organic traffic, which is better than non-organic traffic because it involves an interested audience: people who are actively searching for what you have to offer. Non-organic traffic is not as valuable because it could be spam or come from people who aren’t truly interested in what you’re offering.
You may already know that SEO involves optimizing your site so that search engines will send users to your website when they perform a relevant search. For example, if someone searches “ice cream parlor,” Google will send users to sites with high-quality content about ice cream parlors. This means that anyone who searches “ice cream parlor” and clicks on the top link is probably looking for information about ice cream parlors and therefore might be a customer of an ice cream parlor like yours.
Conclusion:
Organic activity strengthens the website assuring the long run results and building a trustworthy business base. Though the non-organic or paid activities aren’t ruled out, they are suggestible unless the instant results are necessary such as weekly events, programmed etc. that need to be promoted to a larger audience within less time.
However, organic activities too should go hand in hand otherwise the non-organic activities alone aren’t going to help in any way. Though round the clock Digital Marketing activities are necessary for the comprehensive results of the business, organic activities or organic SEO alone occupies more than the average of the results base.