Over the past few years, digital marketing has become synonymous with personalized customer experiences. Most importantly, it is easily measurable, providing marketers with granular insights into customer behaviors and needs.
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According to statistics, 75% of tech executives say that the shift to digital sales and marketing has positively impacted their business. Moreover, 85% reported the change as having increased customer satisfaction.
In this article, we cover the top benefits of digital marketing for your business.
Customer Targeting
To grow your business, you first need to get noticed by the right audiences. Instead of casting your net wide, focus on the consumers interested in your products.
That is where digital marketing steps in.
For starters, SEO lets you optimize your website for the right keywords. Once you analyze their common questions and search queries, you will optimize your website for the right keywords.
Pay-per-click ads also offer astonishing targeting options. Search ads and social media ads let you target audiences by their geolocation, age, gender, income, product views, and so forth. That way, you determine who will see your ad. By creating targeted ad campaigns, you will stop wasting money on irrelevant clicks that do not result in purchases.
Building a Trustworthy Brand
Today, just launching a business and offering amazing products is not enough to attract new customers and retain existing ones. To stand out from your competition, you need to build a recognizable and trustworthy brand.
That is where digital marketing helps.
For starters, your website acts like your company’s portfolio. You can use it to inform customers about your company’s values and introduce them to your team. Create valuable content and write detailed product descriptions to build trust with your target audience. The website’s design and content determine its trustworthiness and impact purchasing decisions.
Social proof marketing is another crucial segment of your branding strategy. Seeing that people with similar needs purchase from you, your prospective customers will be more likely to buy your products or services. Many brands, including Air Control, understand the value of customer reviews. On their website, the AC company emphasizes they have over a hundred 5-star reviews. They have even embedded Yelp reviews on the website.
There is a wide range of social proof channels to consider. For example, Google My Business, relevant business directories, and social networks are all treasure troves of customer reviews and ratings
Delivering Personalized User Experiences
Today, customers expect brands to deliver highly personalized user experiences. That is where digital marketing helps.
For example, you can use your website as the core of your marketing personalization strategy. Many retail brands monitor customer behaviors on their websites. They leverage first-party cookies, website analytics, and heatmaps to understand customer needs and preferences. That way, they learn more about customers’ needs, preferences, past purchases, etc. You can use this information to individualize product recommendations and boost sales.
Another example of personalization is email marketing segmentation. Like we have already mentioned, every customer has a set of unique problems, needs, and preferences. Based on the data you collect, segment your email newsletter list to deliver more targeted content. For example, you can break your list down based on customers’ age, gender, location, past purchases, content interests, etc.
By delivering valuable and relevant user experiences, you build trust with your audiences, increase sales, and inspire brand trust.
Tracking Digital Marketing Results
When building a digital marketing campaign, you want to know whether it pays off. Luckily, digital marketing is easily measurable. Whether you invest in SEO, PPC, email marketing, blogging, or social media marketing, you can use a wide range of tools to monitor your results.
Based on your goals and expectations, you can set achievable and time-bound marketing goals. Based on them, you can select your key performance indicators and choose the right metrics to track. For example, by tracking user engagement metrics, you will understand how relevant and quality your content is.
Most importantly, avoid choosing vanity metrics, such as social media likes or website traffic. These metrics usually do not tell you anything about user engagement and conversions.
Humanizing Brand Presence
Today, customers purchase with brands that align with their goals, values, and beliefs. Before purchasing from you, they want to see the human side of your brand.
That is where digital marketing, especially social media marketing, shines. Namely, social networks let you communicate with your audiences more naturally. They let you listen to their needs and use their feedback to improve your products. Most importantly, you can respond to their questions in real-time.
Social networks also let you play with different content formats, such as quizzes, infographics, live Q&A sessions, and VR. By delivering diverse content, you will engage your audiences and inspire them to come back.
Conclusions
These are just some of the numerous benefits of digital marketing. From UX personalization to ROI tracking, digital marketing can help you grow your business faster. I hope these insights will help you!
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.