Although several vital technologies have been integrated into how we lead our lives and do business over the years, the internet remains the most critical one of them. We can say that this is because communication has always been one of man’s most basic needs, and the internet fulfills that need better than any other technology we’ve ever had.

And speaking of communication, taking your business online is a good growth plan for start-ups seeking success, and obtaining a quality domain name is the best method to accomplish it.

And if you’re an entrepreneur desiring the best domain that’ll offer your company a competitive advantage in the market, keep reading because we’ve developed a great guide that will show you all you’d need to know about choosing the finest domain name. 

But first,

What Can Premium Domain Names Offer Your Company?

In this digital age, firms must establish a strong online presence because it not only increases brand awareness and income but also makes your organization look much more professional and experienced.

Your domain name, like every physical location, is crucial in aiding customers in discovering your digital store. Poor domain names can lead to confusion and a significant drop in site traffic. 

And because they recognize the significance of good domains in driving traffic and revenue, we’ve seen major firms make considerable efforts, whether by hiring a naming agency or spending seven figures, in order to get a premium domain name, especially one that matches their brand name. 

Tesla is one such company that placed great emphasis on finding a reliable domain name. Because despite owning the domain name teslamotors.com, Tesla paid $11 million and put in a lot of effort to obtain the EMD domain name tesla.com.

They did this because they understood it would boost their brand’s internet reputation, and it did. eCommerce is growing, and you should be aware that your domain name could either raise or lessen your brand’s visibility in the online space. 

To properly appreciate the value of a good domain name, keep in mind that they offer the following :

• They are short and simple to say, making them easier for customers to find online.
• They prevent others from controlling your online identity and customers.
• They boost your company’s credibility. 
• They help your company’s SEO.

How to Choose a Catchy Domain Name

1. It Should be Practical and Easily Recallable

Just as when coming up with great business name ideas, the first characteristic to look for in a domain name is simplicity. Is it straightforward to remember, learn, and spell? Or is it complicated and hard to spell? 

Complex domain names can be complicated and hard for your clients, diminishing their value. Be sure to use a simple and memorable domain name, whether you employ a professional company naming agency or create one yourself. This increases the odds of recommendations and growth for your firm.

It has no impact if you pick an Exact Match Domain (EMD) when your firm name is too long or confusing. You should instead consider changing it. If that isn’t possible, be sure to obtain both the often misspelled domain name and the right spelling of the EMD name, like 7-Eleven did by securing 711.com, 7-eleven.com, and seven-eleven.com.

The fashion house Louis Vuitton also took this route, as you’ll see that they’ve linked common misspellings of their names, including loisvuitton.com, luisvuitton.com, and probably a few others, to their primary domain name because they are aware of how easily their brand name can be misspelled.

2. It Should Complement Your Business

The fundamental purpose of a good domain name is to increase your company’s internet visibility. And if a brand’s domain name doesn’t perform this function, it is worthless to the organization.

A domain name that is not consistent with your company’s brand can cause problems with the traffic flow that the domain name is designed to drive. 

The domain name relentless.com, for example, redirects to amazon.com. Consider what would happen if Amazon’s domain was relentless.com instead of amazon.com. Imagine how confusing this would have been to consumers.

Let’s take a look at Facebook. Mark Zuckerberg stated in an interview with Y Combinator’s Jessica Livingston that if he could go back in time, he’d do many things differently, and one of them would be securing the right domain name.

If you’re familiar with Facebook’s origins, or if you were a member in its early days, you’ll recall that thefacebook.com was the company’s first domain name. While facebook.com was already in use by another company, AboutFace Corp., if they hadn’t purchased the domain from the corporation in 2005, they’d have obtained it for a far higher price than what they eventually got it for. And yes, in 2010, Facebook had to pay $8.5 million for FB.com.

3. Appropriate for Your Company’s Future Prospects

Solid domain names can easily separate themselves from the usual domain names in the market by appropriately conveying the identity of their host firm.

And luckily, you have a lot of possibilities for your domain name since solid domain names could be ones with keywords or with non-keywords.

Although it is worth noting that one of the benefits of great domain names is that they reflect your firm’s name, which has a variety of benefits, including increased accessibility and higher brandability for your organization. 

However, just as awake.com, browse.com, and relentless.com all link to amazon.com, you could use a keyword-based domain name as a backup domain name if necessary.

4. Should Include Commonly Used Domain Name Extensions

Domain extensions are significant components of a domain name since they lend legitimacy to the domain. Unusual domain extensions provide your clients with extra information to remember while limiting domain name accessibility and memorability.

There are dozens of potential extensions, but the most common and default in the eyes of customers when it comes to domain names are .com, .org, .net, .co, and .io. These extensions are always present in solid domains.

You can inspire trust and admiration in your website by acquiring a strong domain that contains one of these top-level domain extensions while also making it easier for customers to remember and find you online.

Get Your Domain Name Right Away

Even if it is costly on the secondary market, a good domain name is well worth the investment. 

And now that you know what to look for in a good domain name, make sure to acquire the one you find as soon as possible, as getting a domain name should be done as quickly as possible, or others will claim it. 

Don’t forget to pair your excellent domain name with an equally impressive website design. Also, make sure your website contains useful content that will satisfy your audience and make them repeat customers.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.