A lot depends on your reputation online. If you own a blog or a business website, working on its perception by the audience is a must. You know how to do it: write high-quality content, include your expertise there, offer a great user experience.

But what about search engines? How to let them know you own a credible service?

There’s a metric called Domain Authority. Work on improving it, and you will rank higher and get respect not only from your readers but from Google and other engines as well. To help you achieve the goal, we’ve compiled a brief guide with clear steps on improving your DA!

Step 1: Improve Your On-Page SEO Metrics

Look into keyword relevance and placement, check if you have two or more pages focusing on the same KW, check media file names. Do a full check-up of the on-site optimization methods you use for their relevance and proper operation.

If needed, look for more relevant key phrases and make sure you don’t spam any of the pages with it. Search engines don’t work with quantity, they work with quality.

roboticsandautomationnews.com talks about automatization in SEO, and we say “Yes!” Automating processes within the team, using digital tools for analysis, research, reporting, and finding gaps is crucial if you want a steady growth of the domain authority of your site.

Step 2: Work on Off-Page SEO Metrics

The basis of off-page optimization is building links. Visit this page to find out how to do it properly. There are pretty simple ways that are white-hat and don’t require investments.

Analyzing and improving your reference portfolio is an essential step in reputation building and authority improvement. Check whether you have any low-quality or spammy mentions of your products, brand, website, persona, etc. Disavow bad links and build good ones, it’s as simple as that!

You can also buy powerful backlinks online now. And no, we don’t talk about bundles with links from some shady sites. We’re talking about high-quality guest-posting services that look for relevant websites and create content for you to share with a link.

Step 3: Do a Routine Technical SEO Check

Here are some things to check when working on tech optimization:

• Code errors;
• Website loading speed;
• Broken pages;
• Redirects;
• Mobile-friendliness.

See if there are too many keywords in the metadata in the code. Remove the redundant ones and leave the focus phrase or phrases for the website. Then, optimize the loading speed. If a page loads for over 3 seconds, you need to find ways to make it lighter or speed up the server.

Then, see if there are any 404ed pages you forgot about. Even if the error is temporary, work on it. Create a message that will make sure people don’t leave and remain on the site. You can also temporarily redirect the page to a new one with the same content.

Step 4: Work on Your Social Media Presence

Social media is where the party is! Any target audience can be found on at least one SNS. Create an Instagram page, decorate with brand colors, share useful information and add useful and beautiful photos there. Set up proper targeting, engage people in conversations, talk about their pains. You can find more information here to start. 

Get feedback, analyze it, and improve your website. As a result, you’re going to build trust in your website, which will improve Domain Authority.

Analyze and Monitor Your DA

The improvement of your DA is unavoidable if you do all of the above. Routine analysis of all SEO metrics and their fixing should be in your planner every 3 months. Not that your website turns worse with time. 

Algorithms change, you may get backlinks from spammy websites with low authority by accident, some pages may be broken…the reasons for routine checks are plenty. A timely fix will ensure that your DA doesn’t suffer from minor mistakes, your rating increases, as well as your traffic and conversion rate.