Multi-location local SEO can benefit businesses in more ways than one. Local SEO helps business to appear at the right place at the right time online, in front of an appropriate target audience. It also allows you to reach your target audience. Different locations cater to various demographics. If your company is operating in multiple locations, however, this may make it hard to simplify your internet marketing strategies.
Quick Links
A few years back when search engines like Google were new, local SEO meant making sure that your website showed up on the first page of the search results for a particular geographic area. This is called local SEO and can be a challenging endeavor. For a business with a local presence, this is a key factor in increasing their online visibility and thus their overall sales. Having a website on the first page of the search results, however, does not guarantee immediate sales. This is because more people are searching for services and products on the web these days, and businesses with websites need to find new and creative ways to ensure that they are visible to potential customers who are looking for what you have to offer.
SEO for Multiple Locations
One way that a local business can increase online presence and improve conversions is by using SEO for multiple locations. Multiple location optimizations require the business owner to use specific methods or strategies for each of the sites that he owns or operates. SEO experts recommend doing SEO in batches because it can be a long and tedious process.
Optimize Your Website
One strategy is to optimize each of your site individually for the major search engines. In doing this, you would optimize your individual local search engine optimization content pages but not necessarily for the entire network. A good example would be to optimize your business’ individual local content page for Google, Yahoo, Bing, and other local search engines. You could also use some social media tools or viral marketing tactics on these individual local business location pages to generate buzz about your brand and products. You may also opt to only do a certain percentage of your optimization on individual pages (say, ten percent on one location page).
Local SEO Company
Another strategy is to use a local SEO company to do the optimization for you. SEO companies have tools that allow them to do local search engine optimization on your entire network of locations, not just individual local ones. A good company will also have knowledge about the demographics of your network so that they can modify your ads to better appeal to your target audience. A multi-location campaign can be a more complicated process, since you need to have a solid strategy in place for optimizing each of your locations separately.
Focus on Large Markets
A great way to get started with a multi-location strategy is by focusing on your larger markets first. The main goal with this approach is to create a presence within your existing sites (such as blog sites, course platforms, etc.) and then diversify into other locations. For example, you may want to build a presence on a few high-traffic local listings. Doing this in the places where your current customers are likely to be is a great way to gain a foothold without wasting time and resources on new markets. As your loyal customers become familiar with your brands, they’ll be less likely to do business with you unless they find a reason to trust your company.
Unique Advertisement
While SEO for multiple locations is a great way to achieve quick results, you should also consider creating unique advertisements. To do this right, you’ll have to think outside the box and think outside the keyword box. Don’t sell the same thing in multiple locations. Instead, find a topic or create a solution that’s not available anywhere else. People will be willing to try your product if you provide a fresh way to solve a problem. Offering something no one else has is one of the most powerful ways to differentiate your company from all the others out there.
Conclusion
In summary, an effective online marketing strategy for multiple-location business involves building a strong presence within your existing customer base, creating a unique online presence, and using search engine optimization to spread your brand throughout your locations. It takes a little creativity and some savvy, but it’s possible to have success.
Why give up on your dream of owning and operating multiple locations when you can combine the best of both worlds? There is no limit to what you can do and there are countless reasons why your business could benefit from an SEO campaign in multiple locations. If you need more assistance, contact an experienced digital marketing agency today. They’ll be able to provide you with a digital marketing strategy that works for your multiple-location business.