The oil and gas sector is an incredibly competitive one, which means that staying ahead of the competition is key to success in this industry. For that reason, marketing is absolutely crucial to oil and gas companies, particularly digital marketing. Advertising online is a great way to ensure your business meets its sales and revenue objectives, but it can be a bit difficult to master when operating in such an ambitious field. To increase your chances of success, here are some of the most essential oil and gas digital marketing strategies you should prioritise:

Search engine optimisation

Search engine optimisation (SEO) is key to any digital marketing strategy. It involves enhancing your website and making it easy for search engines to understand, thus improving your rankings in search results, leading to more website visits, and increasing your revenue in the process. Optimising websites for SEO is a continuous process that includes a number of strategies to ensure optimal results.

The most important tactic is keyword research, which means finding the most relevant keywords for your business and industry that will bring higher success (eg. “oil company in [your city]”). The keywords you select should then be implemented in your site content, page titles, meta descriptions, URLs, etc. Other important SEO methods include receiving backlinks to increase authority, optimising on-site images, optimising for mobile, and leveraging online directories.

Social media strategies

Social media platforms are crucial to marketing in this day and age, as well as improving growth and success for oil and gas companies. After all, consumers want to know what your business is up to and they need a convenient place to reach you, and social media presents itself as the ideal solution. Not to mention that it’s a brilliant tool for expanding your outreach, increasing leads, and improving your profits.

Choose a couple of platforms that are the most relevant to your audience and industry. LinkedIn, Twitter, and Facebook might be the most suitable options. Focus on posting relevant and consistent content on your social media, and make it a point to interact with your audience. This will allow you to connect with your customers and convey your mission and purpose.

Video marketing options

In the world of digital marketing, video has been rising steadily for the last couple of years, and represents a brilliant marketing option for any business, including oil and gas companies. Solutions such as descriptive and informative videos, “how-to” videos, and videos depicting the company culture all have great success levels. They are also quite easy options to implement into your marketing strategy.

For companies selling high-quality fluid ends, for instance, videos depicting the materials and designs, unique features, and fluid ends in operation can encourage consumers to make a purchasing decision. If you make a similar video depicting your own products, you can expect to see higher rankings in search engines, more backlinks, an increase in traffic, a boost in conversions, and improved revenue as a result.

Content marketing solutions

Content marketing represents a strategic approach to creating and distributing consistent and relevant content in an effort to attract and retain audiences. While it might seem simple as a concept, it can be particularly difficult to implement, especially for businesses in the oil and gas industry attempting to generate interesting content relating to niche topics such as exploration, production, and transportation.

In those cases, it might be best to develop a detailed content strategy with the help of a skilled agency. Such experts have plenty of experience in content creation and strategy development, as well as enough knowledge about your industry, to connect your company to your ideal audience through great content. In turn, you can experience improved search positions, more conversions, engaged audiences, and a better return on investment for your business.

Pay-per-click advertisements

Pay-per-click (PPC) ads represent a form of online advertising in which you target a specific audience based on their interest in the oil and gas industry or your specific products and services. These ads can be run both on social media and within search engines, and are generally used to target consumers with keywords or based on their location, demographic, and interests.

PPC ads are quite an affordable option, as you only pay depending on the number of clicks your ads receive. But they are an incredibly effective addition to any marketing campaign as well, as PPC ads are quite visible and attractive, and can easily generate more leads and sales.

Email marketing tactics

While the utilisation of emails might not be new in the marketing sphere, it’s still as effective as ever. It allows you to create more personalised content, communicate directly with your audience, generate more traffic to your website, increase leads, provide real value to your consumers, and consequently improve sales and revenue.

To develop the best possible email marketing campaign, try to keep your messages as short and concise as possible, and don’t forget to customise them with customers’ names or brief personalised messages. There are a number of software solutions you could use for email marketing as well, many of which also offer free programs. These apps will enable you to generate more optimised messages and track your progress to identify the most successful methods.

The oil and gas industry can be a particularly challenging field to market. However, if you follow the guide above and develop the right digital marketing strategy for the needs of your business, success will be guaranteed.