At its recent Digital Marketing Conference, Gartner famously called the future of marketing “fast, frenetic, and fantastic” and we couldn’t agree more. Consumers increasingly expect seamless, highly relevant interactions with brands yet feel trepidation about brand marketing. Marketers must now succeed in an environment where more personalization means greater privacy risk, where walled gardens are the customer’s gateway to the Internet, and where emerging technologies are rewriting the rules of marketing every day. And don’t forget, marketers are consumers too, both practicing and experiencing these factors. We strategize about the best ways to identify our customers — Who are they and what do they want? What are their pains and problems? What do they need? We master ever-growing tech stacks to communicate with prospects — using twelve or more platforms to blog, socialize, email, host online events, optimize our sites and our marketing, measure results, and capture the leads (please, the leads!) from those who make their way to our sites to download, subscribe or even request a demo. We gather databases full of different kinds of information : email addresses, social handles, locations, time zones, device IDs, and more. We do our best to make sure we’re presenting the best creative, the most relevant and useful information we can, not spam. Also Read: Editing is the New Coding Occasionally, we leave the office. We drive or walk or take the train home and open our laptops or swipe our phone screens or turn on the TV. We answer […]

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