Looking to get more traffic to your website through organic search engine rankings? In this article we are going to discuss some of the best ways to improve your site’s SEO while maintaining better content quality.

List of the Best Ways to Improve SEO

Try these instructions to increase your search engine optimization (SEO) and see your site surge to the number one spot in search engines.

1 Publish Relevant Content

The number one driver of your search engine rankings is quality, trustworthy content, and there is no alternative for outstanding content—this is especially true when undertaking SEO marketing. Quality content that’s made according to your target audience enhances site traffic, which boosts your site’s authority and relevance. Improve your web writing abilities and position oneself as an expert on the matter you’re writing about.

2 Become an Authority

Google has reiterated many times in the past that the best way to improve your content quality is to become an authority within your niche. You can only become an authority in the niche if you right quality content for your site and other websites. Don’t just go for tutorial articles, instead focus on thought leadership articles that can get featured in magazines, newspapers, and even websites. The more authority you get from your writings the better your influence in the niche will be.

3 Get Social Proof

Although social proof doesn’t directly translate into better rankings for a website, they do impact user intent. The more social influence you have i.e. more followers and likes on your social media pages, the more traffic you can send directly to your website. 

To get more social proof, start publishing your content in multiple formats and on multiple channels. 

In the digital world, this type of reformatting of content is called repurposing. 

4 Redo Or Update Your Content 

You’ve undoubtedly seen that we care a lot about quality. Search engines do the same to maintain quality. If they observe that a user is bouncing off from a website, they will automatically decrease the ranking of the page from where the user bounced off. 

Regularly updated website content is regarded as one of the finest indicators of a site’s relevance and that’s why it is crucial for your business success to keep your site content up-to-date. Audit your material on a regular basis (say, every semester) and make modifications as appropriate.

5 Metadata

When creating your website, leave a gap between the head> tags for metadata, or knowledge about the page’s topics. If you have a CMS site like WordPress, Drupal, or any other, then you can easily add meta titles and descriptions to your website. Most plugins like Yoast and All in One SEO tool also offer automatically populating meta titles and descriptions by getting them from the site content. You can also use a bot to create meta data for your website blog and landing pages. Nevertheless, as your site evolves, it is critical that you evaluate and update the information.

6 Become a Link Magnet

A content-rich, reliable, impartial homepage that helps readers learn more about what they are interested in is more likely to get connections from other websites, which enhances your search engine optimization.

Yes you do get links directly from other sources if you create content that is linkable. Listing websites usually get a lot of links from other websites because they are offering relevant and accurate information to the users. 

Becoming a link magnet requires writing shareable and helpful content on your website and promoting it through every medium in the beginning. Once visitors learn about the website, it will automatically start to get traction.

Add relevant links within the content to boost your authority and trustworthiness. Instead of using “click here” links, consider writing out the destination’s name. “Click here” has no search engine value beyond the linked URL, however “Michigan Tech Enterprise Program” is keyword-rich and will increase both your search engine rankings and the ranking of the page to which you are connecting. Always employ descriptive links by linking keywords—not only does this enhance search engine optimization, but it also offers value to your readers.

7 Image Alt Tags

Must use alt tags, or alternative text descriptions, to explain your picture and video files. They let search engines find your website, which is important for folks who use text-only browsers or computer screens. When you rank for images in the search results, you get more clicks to your website. The more optimized images your website has, the more visitors you will get. 

The best way to optimize your images is by adding Captions, Alt Tags, Title tags, to all your website images. Google is now smart enough to read what is available in an image. However, such data does not always make sense so it is important to help Google learn more about the image through the tags we just discussed above. This is a sure-fire way to get better rankings in search engines.

8 Rich Snippets

Rich snippets are those with a greater click-through rate. People just prefer to click on the results that provide them with further information. If a snippet’s click-through rate improves, you’ll get more visitors from that search result.

Rich snippets are of multiple types including Review, Breadcrumbs, Tables, Answers, and many others. You can add rich snippets to your website either with the help of a developer or by using a plugin. 

Rich snippets usually involve a bit of coding as the format needs to be translated either into Json or HTML code before it can be placed on your website landing pages.

It is important that you use the right plugin to properly optimize your rich snippets for search results.

There is even a tool by Google that helps users understand how to use a Rich snippet properly. The tool tests each website page on your website to check if the snippet is properly placed. If the snippet is not properly placed, you can get it fixed by using the issues identified within the tool.

Upgrade Your SEO Rankings

At Unique Logo Design services, we offer some of the best SEO ranking specialists to help you excel at Google search engine rankings. 

Discuss your SEO project with us today to see how we can help you grow and scale. Our specialists help with all three – on-page SEO, off-page SEO, and technical SEO to improve your site rankings, help with better promotion, and resolve site errors that may become a hurdle in generating improved traffic.

Contact Us Today to Discuss Your SEO Issues

Author Bio:

Mack Chris is an SEO specialist with more than 5 years of experience in promoting and marketing brands in the digital world. He loves to read and share his digital marketing experience with the rest of the community. In his spare time, he enjoys drawing, sketching, plays football, and goes swimming.