Both earned and owned media have their own value as marketing tools, despite their own value. However, paid social advertising is the surest method of generating traffic and sales right from the start. Social media ads influence 75% of Gen Zers and 48% of millennials’ purchasing decisions as of 2021, and  30 billion dollars  was spent on social media ads in the United States in 2020.

Getting your business noticed on social media can be hit-or-miss. In recent years, social media has grown and become an increasingly important marketing tool for small businesses. 

The good news is that there are a number of creative techniques you can use to get started with social media promotion, even though it will require experimenting to find out what works and what doesn’t for your business. So it is necessary to hire a social media marketing manager, but how to hire one is the question, therefore we have made a comprehensive guide to hire a social media manager. 

Our goal here is to illustrate some of the best methods you can use to promote your brand on social media-from creating a content calendar to partnering with influencers.

Ways to promote your brand

1. Properly circulate your social media profiles.

Setting up profiles on the various social media platforms that you think will best suit your business, whether it’s Facebook, Instagram, Twitter, LinkedIn, or any combination of them, is one of the first steps in figuring out how to market your business on social media.

However, once your profiles have been set up, they’ll do you no good in promoting your business if no one knows that they are there. Therefore, the most effective thing to do is to put your social media profiles on your business website, in your email communications (as shown below), and even on the physical storefront.

There is a direct connection between the number of people who see your social media profiles and the likelihood of visiting them and interacting with them.

It is also worth your while to cross-promote your social media profiles on different social media platforms. So, if you are a business owner, this means that you can, for instance, promote your Facebook business page with your Instagram profile.

In my opinion, if you gain an audience on one platform, you might be able to use it for marketing your other platforms-and. Thus, you can effectively reach the audiences who find those platforms to be of interest.

2. Add branded hashtags

Enhancing brand visibility with hashtags is a great idea. You will need to conduct research to determine which hashtags are most relevant and effective for your brand before you choose them.

Also, make sure that the hashtags are relevant to the audience you are targeting. More specific hashtags will attract a wider audience. By doing this, you will be able to gain a greater level of engagement and visibility.

In order to come up with variations of hashtags, include a generic one as well as a specific and unique one. When you find a phrase that works for you, keep it in mind. Make sure you use the same hashtag combination on all social media platforms. Through the use of these hashtags, you will be able to identify your key supporters and track your mentions more easily.

3. Create Different Posts for Different Channels

Each social media channel presents content in a unique way, so it has a unique audience that consumes it in that way. Your users will appreciate the effort you have put into adapting your content to fit the requirements of that platform.

If, for example, you are posting content on Facebook, it would be better for you to post informational and entertaining content since it will be instantly shared. In order to get your audience’s attention, you must create catchy headlines and content that will create an emotional response from them.

In order to cater to the needs of professionals, LinkedIn has become a very popular social network. You should ensure that the content you create is crafted in a way that will add value to their careers.

A lot of people know Twitter for its witty and trend updates. I recommend that you share content that is catchy, interesting, and curiously provoking.

There is no doubt that Instagram is a visually-driven platform that thrives on high-quality images. Have you ever thought about how you could make your content more visually appealing? Well, then do it as soon as possible and post it to Instagram.

4. Focus on unique or compelling visuals.

Since each social media channel presents content in a unique way, it has become evident that visual content, whether in the form of images, videos, or infographics, is critical to the success of social media platforms. Learning how to advertise your business on social media entails mastering the art of taking visually stunning images, which is easier said than done these days with the iPhone.

When it comes to social media, the more appealing graphics you can share will lead to more tremendous success – but in general, the more compelling visuals you can emphasize, the more probable it is that you will be successful.

5. Embrace social media in newsletters and email signatures

If you send out newsletters on a regular basis, include social media buttons at the bottom of each newsletter. Additionally, it serves as a subliminal reminder to the recipients that you are always available if they require aid. 

Include a space for fans in your emails to promote your social media profiles more directly to your subscribers. Embedding is supported by the vast majority of newsletter services. A photo upload with a link to your account, on the other hand, would be sufficient if yours did not.

If your company engages with third parties on a regular basis, such as potential sales clients, you should add links in your email signature to their websites. This represents yet another branding opportunity that should be taken advantage of. 

6. Created targeted Ads

Finally, one of the most straightforward and often used methods of learning how to advertise your business on social media is to engage in paid advertising.

The paid advertising platform available on virtually every social media channel enables business owners to run targeted campaigns with money behind them. Of course, in order to use this strategy, you’ll need to invest money in your business advertising, so you’ll want to be sure you have the funds available before creating and distributing your advertisements to the public.

Even so, one of the most significant advantages of social media advertising, such as advertising on social media sites such as Facebook, is the ability to target specific audiences through the use of Facebook’s features. User targeting is possible on Facebook, and you may target users who have already interacted with your business, users in specific geographic areas, users who have specific interests, and so on.

Once again, the social media advertising channel that will work the best for your brand’s social media advertising will be largely reliant on your target demographic as well as the nature of your company. For example, if your target demographic is primarily older, you will have much greater success advertising on Facebook than you will be advertising on TikTok.

Overall, it may take some trial and error to identify the most effective social media advertising method, but it has the potential to broaden the reach of your company much beyond what organic social media alone can deliver. Therefore it is necessary to hire a social media manager. 

7. Run Giveaways and Promotions

Apply a normal promotional strategy to your social media channels, such as discounts or freebies, in order to increase sales. As an alternative to simply offering discounts via email, your website, or in-store, you might create promotions that are only available through your social media channels.

Although these targeted promotions will encourage potential customers to make a purchase from your company, the fact that you can easily trace how they found you will make it much easier for you to evaluate the effectiveness of your advertising campaigns.

To encourage user participation and interaction on your social media accounts, you may also conduct social freebies in addition to discounts or promotions on your website or in print.

Competitions are an excellent way to acquire new clients via social media since they provide an opportunity to win something without exerting much effort. The more lucrative the prize, the more competitors there will be.

Contests can be organised directly on social media platforms or through third-party services.

After the participant has met all of the competition’s requirements, invite him to share the competition with a buddy.

Increase the participant’s points for inviting a friend, which will provide him an advantage during the prize drawing. 

8. Use Unique or Branded Social Icons on Your Website

The majority of the time, when customers conduct a search for your company, your website is the very first result that appears in the search results. Make it easy for others to find your social media profiles by providing clear directions. A large number of website themes now include social media icons that have been pre-populated.

Include your company’s logo or colours in the icons to make them more appealing. Some websites use brief adverts, while others are content with simply changing the colour of the background.

9. Make the Most of Live Videos

A growing number of brands are becoming more and more accustomed to using live videos to engage their audiences. According to a survey by Livestream, 80% of the audiences prefer to watch live videos from a brand rather than read their blogs.

Furthermore, it has been reported that 67% of people who watched live videos have said they are more likely to invest in attending an event after watching a live video or a similar event after watching a live video.

As you can see, doing a live video is a very important part of your marketing mix if you are to improve your social media marketing efforts as much as possible. If you want to increase audience engagement ratio, you can live stream brand events, interviews, behind-the-scenes, etc. There are many video creation tools available online that make it much easier to make videos.

10. Use Influencers

You might be startled to find that 61 percent of consumers have had their decisions influenced by someone in the internet world at some point throughout their purchasing process. These social media influencers are often well-known and have a huge following on social media. It is recommended that you use their services to boost your brand’s presence on social media in order to raise awareness about your company.

It is a wise decision to collaborate with influencers from your industry or specialty who are relevant to your company. It’s possible that they have a larger proportion of your target audience following them.

They will not only help you promote your business and drive traffic to your social media accounts, but they will also assist you in putting your brand in front of a large number of individuals.

You can benefit from social media if you use it effectively.

In order to achieve your business objectives, whether you’re wanting to enhance your customer service channels or use influencer marketing, social media may be used in a variety of ways.

You have to ensure that you take the time to design social media marketing strategies that are platform-specific so that your business can even reap the benefits of social media marketing.