A digital marketing strategy needs to be frequently revised to stay successful.

Here are the latest trends to keep an eye on for 2019. Technology keeps evolving and we all need to keep up with the latest trends to make sure that we develop successful marketing tactics. It’s the perfect time to reflect on what worked the past year and how the latest trends will affect our marketing strategies in 2019.

Here are the key trends you need to know and how to include them in your current digital marketing strategy. Video consumption is not expected to slow down. As more social platforms invest in video content, marketers are investing in video to engage their audience. However, it’s not enough to create videos with no clear objectives.

Start spending more time on analyzing the best types of video that work for your audience. Bite-sized videos may work on social media, but what if your audience is still interested in watching longer videos? For example, Instagram will invest more on IGTV to establish it as a new platform to consume longer videos.

Although it’s still at an early stage, there is a great opportunity to beat the competition before it gets more popular. Video ads are also another trend to try out, either to increase awareness or even to drive conversions. According to Animoto, video ads are the primary way that consumers find out about a brand or product before making a purchase. Marketers need to optimize videos for mobile […]

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