You have a passion for jewelry and you want the world to feel the same passion that you do. Whether you have a brick-and-mortar jewelry shop, an online store, or both, simply having a store isn’t enough. You’ll also need to market it. These days, marketing is all about the digital aspect. From social media to blogging, there is a wide range of ways for you to show off your products and draw in new buyers. 

Build an SEO-Optimized Website

Whether you sell your items online, at craft fairs, or anywhere else, it is essential to have a well-designed, user-friendly, SEO-optimized website. If you don’t know how to build your own website, there are a wide range of free website builders to help you build rapport and sell that gorgeous tennis bracelet you made.

An excellent website will include information about your business and its products, pictures of the items that you sell, contact information, and a site map. It will also use strong short-form and long-tail keywords in the URL, headings and subheadings, paragraphs, and URL and image descriptions. Remember, it is important to purchase an SSL certificate to ensure your website is safe and secure, especially if you take people’s payments online.   

Start a Blog on Your Website

Research shows that having a blog on your website keeps people more engaged and interested in learning about your business and the products you sell. A good blog will be SEO-optimized just like the rest of your website and will provide a wealth of information. While it is acceptable to link back to your products or services in your blog posts, they should not be stuffed with keywords or links. Rather, a reader wants you to provide them with real information. Talk about upcoming trends in jewelry, which outfits to pair with certain types of accessories, or what goes on behind the scenes as some examples.

Build an Email Marketing List

Building an organic email marketing list is another excellent way to bring in potential customers and keep current ones interested in new products as they become available. The key is to never puchase a list of email addresses. It’s not only illegal in some cases but is usually a waste of money since the people on the list were not interested in learning more about your products.

Instead, focus on building your list organically. If you sell your items in a physical location, have a sign-up sheet for your email newsletter. If you sell online, a simple prompt can get people interested in signing up, especially if you offer a discount to those who do. Always be upfront about what someone can expect from your newsletter and how often you’ll be in communication.  

Create a Social Media Presence

Social media is all the rage these days and an increasing number of people prefer to interact with companies they’re interested in via social media. There are several big platforms to focus on: Facebook, Instagram, and TikTok.

Facebook is great for promoting sales, linking your blog posts, and creating a business page that describes your hours and where people can shop. Instagram is image-heavy and an excellent place to post pictures of your new creations, especially if you work with influencers who can show your pieces off. Finally, TikTok is great for showing videos behind the scenes, such as what goes into a day’s work or how you package up items for your customers. Remember to use the same color scheme, logos, and voice across all platforms and your website to create consistent branding. 

Remember, building your brand via digital marketing takes time and will not happen overnight. Avoid shortcuts and work to build organically if you want to keep customers interested. Don’t be afraid to partner with influencers or other brands to create mutually beneficial marketing relationships. Before you know it, you’ll have a steady following and, hopefully, a crowd of new customers.