Moving companies have been rising in demand as several factors such as job seeking and educational opportunities push people to move from their native cities. According to American Community Survey data, nearly 40 million US citizens moved in 2019.
The group that largely contributes to this growing number of relocating includes millennials. Millennials were moving more frequently than boomers at an average of once every two years, which is why it’s safe to say that the targeted customer base for moving companies should be focused on millennials. And what better strategy to reach and promote services to the younger generation than through digital marketing?
Since millennials spend half of their day browsing the web, a digital marketing strategy that combines social media, SEO, pay-per-click advertising, and video marketing will prove to be the most efficient to generate a good return on investment (ROI).
Benefits of a Digital Marketing Strategy
As a local or International moving company, here’s how a digital marketing strategy can help your business:
- An effective digital marketing plan will increase your leads and start brand awareness
- An efficient digital marketing plan will reduce your cost per lead, giving you a better ROI
- A good digital marketing plan will help establish your brand online and enable you to reach a larger audience
Now that we know the benefits of a digital marketing plan and how it can help generate revenue, let’s talk about some of the most effective digital marketing tactics for your business to get you started on your digital marketing plan as a moving company.
- Search Engine Optimization (SEO)
SEO is the process of generating free and organic traffic for your website. For any business these days that is looking to market their business online, having a website that’s easy to navigate and stores all the business-related information is crucial.
But that’s not where it ends. Once you have the website, you also need to generate organic traffic that consists of potential leads and customers.
Browsing the web isn’t automatically going to lead potential customers looking for moving companies to your website. And that is where SEO comes in.
SEO uses the art of keywords to identify your target audience and lead them to you and improve your website traffic and conversion rates.
- Social Media Marketing
As it goes in the marketing world – there is an audience for every business on social media, which is why social media marketing might just become the most used marketing tactic in today’s world.
We all know the 3 most popular social media giants – Instagram, Facebook, and YouTube.
59% of US millennials are active Instagram users. That’s more than half of the US young adult population. Could there be a better way to reach their target audience for a moving company than promote their business on Instagram?
So, start right away. Create an Instagram account and ensure posting regularly to generate more followers. You can also get creative and post infographics apart from pictures and videos to attract a larger audience.
Moreover, Instagram itself, through its algorithm, will promote your business to potential leads nearby who search the app for moving companies! Isn’t that a win-win?
While Facebook may not be as popular among young adults as it once was, it remains one of the most popular applications of the social media world. Moreover, Facebook is where you will easily find older adults to market your products, too. So, being active on Facebook is worth giving a shot.
- YouTube
Through Youtube, you can market your service through popular Vloggers and Youtube Influencers. You’ll be surprised to know what a sponsor from the right person can lead to! But if that’s not the strategy you want to go with, you can even create engaging videos about your services or videos about reviews from previous clients yourself!
- Pay Per Click Advertising
Another increasingly popular digital marketing tactic, PPC advertising, increases the traffic on your website and connects you with a broader audience. Through PPC, you’ll pay each time a user clicks on your online ads.
How does PPC work?
There are several types of PPC advertising. However, the most common one also used by International moving companies is the ”paid search ad”. These ads appear when users search different kinds of things, especially commercial searches using search engines like Google or Bing. This could be anything from clothing items to a local service such as a vet clinic. All these types of searches trigger PPC ads.
- Content Writing
Content writing is another form of a widely used digital marketing strategy. It covers every writing material from blog posts for your website, landing pages, or writing personalized emails to your customers for special discounts or deals. Content writing can be super beneficial for your business mostly because it provides additional information to potential customers about the kinds of services your business offers.
- Video Production
Studies have revealed that 9 out of 10 customers revealed that they wanted to see more videos from brands and businesses, which isn’t a surprise considering videos tend to be catchier and easily grab attention.
Therefore, as a moving company, you can increase your leads by producing and publishing fun and attention-grabbing videos related to your service on the web.
- Building Backlinks
A huge part of what determines your page rank on a search engine is the quality of backlinks to your website. This means going beyond citations to rank better than your competitors (other moving companies) in the search results sections of search engines.
To do this, you will need to build links for every page of your website optimized for a specific keyword. The process can be quite a hassle as you need to produce a backlink to your website by getting your website featured in articles, other kinds of content and get promoted by other people.
If it’s not something you want to get into yourself, you can hire a digital marketing company to do it for you. But it’s an impressive strategy to increase the traffic to your website, which is an essential part of targeting a larger audience.
In conclusion
We hardly see any businesses promoting their products and services through traditional marketing ways anymore. This is because digital marketing has become the next big thing. It offers less for more – more leads, customers, and greater revenue for less investment.
We wish you the best of luck in promoting your moving business through the art of digital marketing!