For someone running a business or website of their own, it is extremely necessary to get relevant traffic and ensure your ranking on the search engines is on top. The best way to achieve this is through building backlinks.

The task is however not as easy as it sounds. It requires consistent efforts and patience. With these two in place, you can be sure to get a high percentage of visitors in a reasonably short time. You can also be certain that your ranking on the search engines will remain on top always.

As you read the lines below, you will know the different ways through which you can get high-quality backlinks for your website.

Before that, let’s first understand the concept of backlink.

What Do You Mean by Backlinks?

In extremely simple words, a backlink is an external link that leads a website visitor to a website or webpage. This helps to determine its overall importance, and credibility so that its ranking can be done appropriately.

With knowledge of this concept, it is important to add here, that the link we discussed in the lines above can be a part of a website’s blog, thereby instructing users toward your website. This is as soon as they add your hyperlink to their page.

This in the end supports the website to get added visibility and also get an enhanced ranking on the Google search engines.

Now that you have an idea of the concept of backlink, let us understand its significance on the website of a business in the lines below.

Business Benefits of Backlinks

Increases Ranking on Search Engines like Google, Bing

Google’s ranking algorithm is based on the PageRank system whose core element is the incoming links to the web page. The measure for the value assigned is through the popularity of the page. This in the end allows for determining the order through which the URL obtains its rank on the SERP or the search engine results page.

Hence, if you have high-quality backlinks, it helps you increase your ranking on the search engines such as Google, Bing, etc.

Boosts Visibility

With an increased ranking of the keywords, it ensures that your content’s visibility will go up as well. This is what goes true for high-ranking web pages too.

Therefore, with the presence of backlinks in the SEO, it becomes possible to get your content easily discovered through a wider range of search queries you may have targeted through the on-page SEO.

Helps Revenues Go Up

With the ranking and visibility of the website going up on the SERP and the clicks that visitors place on the links you added to the content, you can be sure to get more potential users. Therefore, it becomes easy for you to generate more revenues.

Hence, the presence of inbound links will allow your profits to go up exponentially as the sales will also increase.

Supports in Building Relationships

When you use backlinks on your website, you can be sure that you are going to get the capability to build strong relationships with your audience.

Take, for instance, the main aim of your business is to gain visibility through using social media, the best way to attain this is through getting a good follower base.

Therefore, when you adopt a link building campaign, you can be sure of building strong relationships. This is in the form of partnerships or fruitful advertising opportunities.

Alongside the benefits listed above, the other advantages of getting backlinks are-

• Increases awareness of the brand without any form of competition in the SERP for the user clicks.
• Creates automatic endorsement or approval of content on the site.
• Boosts visibility as it is a form of free advertisement for your business.

Hence, it is a good idea to have high-quality backlinks for your business website. This will ensure that your authority online gets established. Also, it will become possible that more users to know about you and the services you provide.

However, it is to be added here, that for achieving these aspects- of establishing your authority online, it is important to follow some important steps.

Continue reading to know 11 main strategies whose adoption will help you create high-quality backlinks for your website.

How to Get Backlinks to Your Website – 11 Strategies to Adopt

1. Using the Skyscraper Technique

Introduced by Brian Dean of Backlinko, the Skyscraper Technique is a medium through which it becomes possible to create engaging content.

The use of this approach helps to earn quality editorial links for the business. Based on 3 main foundations like locating popular content linked from other sites, creating content that is of high quality, and finally getting that content promoted, it helps the business to give the audience access to content that is of exceptional quality.

Now, you may be wondering, how you can build links through this technique.

Follow these steps-

• Locate content earning several links using tools like Semrush or Ahrefs.
• Visit Google, run the search, and analyze its SERP.
• Create content that stands out from the rest, keeping it long.
• Delve deep into the topic with a focus on details.
• Use images as much as possible.

In addition, try updating your old content and locating relevant outreach prospects through the backlink analytic tool in Semrush.

Following all these steps will ascertain that in the shortest time, you attain high-quality backlinks for your website.

2. Building Resource Page Link

When you are setting out on building a resource page, make sure you follow the steps listed below-

• Use Ahref’s SEO Toolbar to export results and SEO metrics so that prioritizing opportunities by the Domain Rating and the estimated search traffic becomes streamlined.
• Run searches like intitle: resources inurl:url:resources.html and add a phrase.

Performing either of these two steps will aid you to find the resources page with utmost convenience as well as ease.

3. Building 301 Redirect Links

This is another killer technique for getting backlinks to your website. With the aid of 301 redirect links, you can first locate irrelevant 301 redirects. You can next pitch a suitable replacement. This is because site owners would never want their visitors to get access to a site that is no longer existent.

Hence, if you are considering building 301 redirect links, follow these steps.

• Visit Site Explorer.
• On entering Site Explorer, change the mode to “HTTPS”.
• Enter the niche site and visit the Best by links report and add the “301 moved permanently” filter.
• Lookout for irrelevant redirects.

With adherence to all these steps, you can be sure that visitors get access to site replacements in a rather seamless manner.

4. Visit BuzzSumo to Find High Ranking Sites

Another unique way to get high-quality backlinks is through using BuzzSumo. With the assistance of its WebContent search tool, it becomes easy to locate top-performing content.

This content is mostly focused on the target keywords and phrases you have in mind for your business.

With it, you can observe the level of engagement your content went on to receive across different platforms like Facebook, Twitter, Pinterest, etc., and its own metric too – Evergreen Score.

The metric allows you to get an idea of the ongoing level of engagement that your content obtains from visitors.

Being a valuable asset for outreach; with its assistance, you would get the necessary aid to highlight a particular content as high-performing. Thereafter, you can provide suggestions for a similar topic to streamline success for your business in the long run.

5. Reclaim Unlinked Mentions

Despite referring to products, services, or brands that may be present on your site, there might be situations wherein the author who has made these mentions may not have provided a link. This link is for redirecting visitors to your site.

Hence, the best way to attain that (backlinks) is through reclaiming the unlinked brand mentions. Doing so will make it easy for you to obtain as well as build high-quality backlinks.

So, use Google Alert or different online tools. With their use, you can be sure to gain a good insight into areas like- domain authority of a site followed by shares made, and so on.

6. Start Guest Blogging

Probably one of the best ways to gain visibility across the internet, guest blogging will assist you in getting increased social media followers. It also aids in boosting traffic and building quality backlinks.

Since guest blogging got used before Google used backlinks to get ranking- it is the best way to create high-quality backlinks.

Note- Make sure to write content that is of high quality and relevant. This will allow you to derive the results you are in search of in the shortest time.

7. Through Supplier Links

This is a killer technique that you can include for creating high-quality backlinks for your business’s website.

It demands adherence to the steps listed below-

• Jot down the suppliers you have in a list.
• Visit individual websites of each supplier so that you can locate the ones having pages linked to their retailer.
• Find a button or link – ‘retailers’ or ‘dealers’.

By adhering to all these steps, you can be sure to get your website listed and linked and get your visibility boosted to the greatest extent.

8. Get Featured in Podcast Interviews

You may be wondering how this method helps to achieve high-quality backlinks. The answer to this is these mediums include episode pages on their website. Thus, when you get featured on those podcasts, you can be sure the website of your business and your respective social media profile will also be present there.

Follow the below steps:

• Locate podcasts to pitch on by placing a search on Google for top industry podcasts.
• Paste the homepage of an interviewee who can bring your website on top through Ahref’s Site Explorer.
• Choose Exact URL search mode and head to the Backlinks report.Filter for ‘episode’.

This will help you get access to a podcast interviewee in the shortest time, get connected to them, and through the interviews they conduct, you get your visibility boosted.

9. Create a Visual Treat for Users with Images

Images have the power to generate more traffic. This is because only 10% of what one reads gets retained by them. With visuals, it becomes easier to remember what you read.

This goes true for your business. With the help of images, you can be sure to earn more mentions and more backlinks.

Therefore, consider the following when you embark on the concept of including images-

• Through one-page templates.
• Through graphs, charts, or infographics.
• Through diagrams explaining complex concepts.

With these, you can be sure to get more visitors to your website and more engagement that will do wonders for your venture.

10. Write Testimonials for Other Websites

Despite sounding quite illogical, when you write testimonials for other testimonials, you can be sure to attain two main things-

• Obtain high-quality backlinks.
• Prepare a unique SEO strategy.

This is because they have the power to create a bond of trust between the business and customers. It also helps to give insight into what customers need.

Also, they boost the exposure of the website and its overall visibility. Hence, it is ideal to adopt this strategy.

Follow the steps below-

• Check Alexa ranking to locate relevant sites.
• Find contact info to get access to the email addresses of the review sites.
• Write reviews that are authentic yet personalized.

When you adhere to the steps above, you can be sure to gain authenticity. Also, you can achieve high-quality backlinks that will prove fruitful for your business in the long run.

Points to Remember When You Create Backlink for Your Website

Take a peek at the image below:

Image source: peppercontent.io

The image above gives you an insight into the different areas you need to take into strict consideration when you get backlinks to your website.

Hence, in short, it is recommended-

• Use appropriate anchor text for external and internal sites throughout the content.
• Distribute high-quality backlinks to ensure consistency.
• Focus on backlink diversity to spread SEO power equally across multiple site pages.

Focus on all these areas and avoiding using links of irrelevance to your brand will ensure you gain a competitive edge and see your site’s ranking goes up.

Wrapping Up

For a digital marketer, the key is to remain creative. Since building links keeps evolving, you must use the right set of techniques so that you can obtain high-quality backlinks.

Make sure you study your competitors well and adopt strategies like writing reviews, publishing high-quality content, etc. All this will ultimately boost the ranking for your site and ensure you get the maximum percentage of visitors in the shortest duration of time.

Author Bio:

Ankit Patel is a Sales & Marketing Head at XongoLab Technologies which is a leading mobile app development company that provides unmatched web and mobile app solutions across the globe. Ankit leads Sales & Marketing and is also responsible for clients’ projects from start to launch. In his free time, he loves writing about new and upcoming technologies, user-interface design, UX design, and marketing. His articles have been published on popular platforms such as TechTarget, SmallBizDaily, JaxEnter, Social-Hire, TorqueMag, and many others.