Digital marketing is the future of real estate, and the results are performative. While most clients want to see the house before buying, investors do thorough research prior to viewing the property. For this reason, the real estate digital market becomes more popular each day. Fortunately, the internet brought many changes to many industries, and the same goes for the real estate world. It is rare to see an ad in the paper, on billboards or to see people passing out flyers. Use these tips to help your real estate career go digital. 

Who do You Want Your Audience to Be

Identifying your target audience is one step to putting a plan in motion. With this plan, create content relevant to your audience. Knowing the audience you want to appeal to saves you time and hassle of marketing yourself to someone not interested, causing you to be ignored. Most of your content should have a balance appealing to new and previous clients. Once you decide on your target audience, you will see the sales start to come. 

Another major selling point is letting your clients know about the financing available to them if they need extra help with the buying process. Have a portion of your site to inform customers of different loans and their rates, like conventional loan rates. 

What Are Your Goals

Real estate is a cycle of marketing and making deals. Therefore, when you have a gap between jobs, focus your time on marketing. But, you want to make sure you continue the marketing process even when you are busy. This marketing strategy enables you to have a steady flow of success, unlike only focusing on marketing until you get busy and putting the focus back on real estate. So, have a plan in place, ensuring you will not fall into what may be a never-ending cycle. You want to keep these few tips in mind when deciding what your goal is:

• Increase your referrals to increase the influx of potential clients.
• Grow your database with your digital marketing. 
• Promote yourself on different social media outlets.
• Focus your lead conversation on a specific audience to bring different groups of customers to you. 

You might be surprised how a few small tips can make a world of difference.

Which Platforms Should You Advertise On

You want to use all of the social media outlets available. Being omnipresent in the digital marketing world wonders if you do it right. But, there are a few details you need to make your mark on the social media world. Tailor your strategy to the outlet for each platform used. For example, what makes a great post on one social media outlet, will not work for others.

What Type of Content Works Best for Real Estate

In a typical month of marketing, you should focus on targeting sellers rather than buyers while digitally promoting your listings. Studies show you should target previous clients and sellers at least three weeks out of the month.

Make a coming soon campaign to generate teaser content, so customers stay intrigued. Afterward, you can go with the standard “just listed” wording.  Your clients appreciate the opportunity to get a sneak peek before the rest of the world, turning your page into a magnet. After listing the property, you can promote it even more with an open house or offer a discount to the first several customers.

How To Setup a Budget for Your Digital Marketing

To avoid getting carried away with your digital marketing needs, create a budget. Budgeting is determined by your goals and the various platforms you are using. Prepare to spend 50% of your budget on digital advertising, covering everything from your designer’s salary to lead services. 

Digital market is making a splash in the world of real estate. Having a plan set in place with all your goals is one way for you to start your journey to digital success. Remember to create a balance between marketing and sells; this keeps you busy for the long haul instead of just a few months.