Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-driven marketing strategies produce better and faster results and are the key to success. Targeting your prime audience and pinpointing your exact market allows for a more focused, cost-effective approach.

Gather Your Data and Explore Alternative Marketing Channels

The first thing you must do is gather your data and research which digital channels line up with your audience. Right within your own organization, you could be sitting on tons of useful data about your perfect customer, their traits, buying habits and demographics. There are also dozens of online resources and information portals where you can access public records to be used in marketing to your consumers. These massive databases hold much more than just demographic information; they also show behavioural traits, preferences and other critical information for profiling your target market. Gathering data from social media metrics will give you a leg up on the competition and show you exactly what social media channels your customers are using the most and what the conversation is about so you can drive content to those consumers to pique their interest.  […]

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