Anyone who has worked in the crypto space for at least two or three months knows that it’s a permanent struggle for any project to gain traction. Whether hardcoded or soft, marketing is one of the biggest challenges every new blockchain project faces these days. Most seem to forget about the old-fashioned methods, such as email marketing and cold calling. Even though some call it “traditional” or “old hat,” email marketing remains one of the most effective tools for raising awareness within a target audience. For those organizations that lack a sufficient budget, but still want to see results, marketing your blockchain project by email can help you reach your goals.

Create a personal brand.

The first step to building a successful blockchain business is to create your own personal brand. Too many people are trying to do this by starting their own blockchain project from scratch, and it’s simply not necessary. There are already plenty of projects out there looking for marketing help, so why not join one? The best way to get started with this is by signing up on Bounty0x. This platform allows you to find and complete bounty tasks in exchange for tokens or cryptocurrencies. You can also find other ways to earn tokens or cryptocurrencies while working on your own projects or helping others with theirs.

Create a strong visual identity.

A visual identity is your brand’s face. It’s how you communicate to the world who you are and what you stand for. It’s what people remember when they think about your business, and it’s what helps them recognize and connect with your brand on an emotional level.

A great visual identity includes:

• A logo: A logo is the most important element of any visual identity because it represents the entire brand in one simple image. Make sure that your logo is simple and timeless so that it can be used across different platforms without losing its meaning or value.
• A color palette: A consistent color palette makes it easier for people to recognize your brand at first glance — even if they only see a tiny piece of it (like an icon). It also creates unity among all of the products, services, and experiences associated with your business by making everything consistent from start to finish.
• Graphics: Your graphics should reinforce your brand’s message while also helping people remember it more easily. They can include photos, illustrations, icons, or other types of artwork that express specific ideas about what makes your company unique and how customers can benefit from working with you.

Tell your story visually.

The use of videos is essential in today’s marketing landscape. Videos are easier to consume and are more memorable than just plain text.

In order to make it easier for people to understand your project, you should create a video that explains the broad strokes of your business. This will help people who are not familiar with blockchain technology understand what it is and why they should care about it.

If you don’t have the resources to create a professional video, then at least make sure that you have some sort of short video that explains what your business does and how it works.

Consider using influencers.

Influencers are high-profile individuals who have a large following on social media platforms such as Facebook, Instagram and Twitter. They can help promote your blockchain project by sharing content about it with their followers.

Influencer marketing can be an expensive option, so make sure you choose the right person to represent your project. Look at their previous work and see if they have any experience working in the blockchain space. If they don’t, they may not be able to properly explain what you do to their audience — something that can be detrimental to your brand.

Make sure you have a mobile-friendly website.

It should go without saying that user experience is the most important aspect of any crypto-related marketing strategy. If your website isn’t easy to navigate, visitors will be turned off from using it altogether — which means fewer conversions, less engagement with your content, and lower ROI from all of your future marketing efforts! Hiring a crypto marketing agency to build you an easy-to-use, mobile-friendly website that reflects your brand and helps you stand out from the competition can go a long way towards improving your user experience and boosting your ROI.

Final Say

With a strong marketing campaign, there is little doubt that a blockchain project can raise awareness of its brand. Marketing your blockchain project, however, will be different than traditional marketing campaigns due to the novelty and complexity of the project. Expect it to be a lot harder and to take longer than you think. Don’t give up though! At the end of the day, raising awareness for your blockchain project will be worth it if your crypto marketing efforts are well received.