Some professionals contrast SEO and content marketing with each other, positioning one as a panacea. Sometimes this is reasonable, but in most cases, this approach will be wrong. Search engine optimization isn’t just about tweaking meta tags, making technical edits, or playing with semantics. And content marketing is more than just writing articles.
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The problem is that in many companies these areas are separate from each other and are perceived as completely different things. In reality, they go hand in hand, intersect, connect, mix. And only such a combination is the key to success.
Differences and common points
The main difference between the two is that SEO has a narrower focus in terms of driving traffic to your site. Content marketing, on the other hand, aims to gain wider coverage.
The goal of SEO is to optimize the site structure, existing landing pages and create new entry points for visitors from search. It is also a refinement of technical issues, adaptation for keywords, building up backlinks. In a word, ensuring the maximum presence of site pages in the search results.
Content marketing is another way to reach your audience, but outside of your site. It provides for the creation of useful, valuable content for potential readers / clients, and then the use of various channels for delivering this content to the target audience, including SMM and SEO as well.
SEO identifies the target audience’s queries and search requirements, and content marketing satisfies them. You can write a great article, but without proper optimization of the page on which it is published, it will be difficult to achieve the desired results.
A successful SEO strategy requires active content creation. And any content needs competent search engine optimization. And you need to work with both components, and not just on one thing.
What is content marketing in SEO and why it is so important
Content marketing is important because it helps businesses drive traffic, builds trust with consumers, increases conversions, and grows their business.
How do we know?
Because content marketing is a big part of our marketing strategy and we have experienced all its benefits first hand.
In this post, we’ll take a closer look at why content marketing is so important. Let’s look at several successful content marketing implementation cases and show you how to start doing content marketing today.
Five reasons why you should pay more attention to SEO, SEM content marketing
SEO, PPC, email marketing, influencer marketing … Why does content marketing compare favorably with all other marketing channels? Nowadays gig economy jobs are very popular and if you start digital marketing experience, then you are more likely to have high-income opportunities. You can work from home and earn enough money for your expenses.
Here are five reasons why content marketing is an important marketing channel:
1. Content marketing is a highly scalable long-term strategy
If you focus your efforts on creating useful “evergreen” content that people are looking for, it can eventually start ranking well in Google for a large number of keywords. And constantly generate growth in search traffic.
And this applies not only to the blog. As soon as you start investing efforts and resources in the growth of our YouTube channel, the number of views will grow steadily.
With all this, your traffic will be organic, your entire marketing team can take a short break and keep the traffic flowing. At least for a while. The same cannot be said for paid ad campaigns, where traffic stops as soon as you stop paying for it.
2. Content Marketing Helps Convert Leads
People rarely search straight away for what you are selling, click on your website and buy.
Instead, they follow the “buyer’s path”.
First, they will know about your existence. Then they will learn how you can help them solve their problems, why your solution is the best and, finally, if you are lucky, they become your clients.
Next, there are many ways to get people into and follow your marketing funnel, but content marketing is the simplest and most effective.
3. Content Marketing Helps Improve Other Marketing Channels
Without content, it’s not easy to use all modern marketing channels.
For example, let’s take a look at any brand’s social media profile. You will often find that most of the time they share blog posts and video content.
The same goes for email marketing. Most mailing lists exist to distribute new content. Such as blog posts and videos.
Paid advertising is another content-powered channel. Especially on Facebook, where the most popular ad formats are videos and posts.
And let’s not forget word of mouth, perhaps the most powerful marketing channel of all. If people see your content frequently in other marketing channels, they are more likely to share it with friends and colleagues.Digital marketing is a great tool for making money, for instance you can learn ecommerce ppc, which will help you to find new job opportunities in online platforms.
4. Content Marketing Helps Educate Leads
There is a theory that people don’t register and then learn the tool, but people first learn the tool and then register because they already know how to use the tool. And they learn from others’ online learning experience.
5. Content marketing is often cheaper in the long run
Compared to other methods of driving traffic, content marketing is the most effective at driving targeted traffic. Most of the companies choose to use the gig economy jobs for creating content, and as we mentioned in the first point, you will not need gig workers for a full year, if they create high-quality content and attract organic traffic.
Synergy effect: how to properly combine effective SEO and content marketing
Everything that is done as part of the implementation of the strategy for promoting a company on the Internet should be done based on the interests of users. This is the only way to create value sufficient to distance yourself and stand out from the rest of the competition. SEO is one of the high-income skills in nowadays work market.
Here are some tips to help you build the best combination of search engine optimization and content marketing as part of your promotion strategy.
1. Look for topics, not just clues
If an article is tailored for a specific request, it is quite difficult to make it truly interesting. Thus, you will not be able to stand out against the background of competitors, you just satisfy the existing demand. A couple of minutes spent looking at the issue confirms the thesis that everything has already been written and everything has already been told.
A more effective approach is to build on exactly the topics, and within the framework of one material, cover several groups of keys that are similar in meaning.
2. Build on the interests of the audience
This is a great way to find really interesting topics. Services will give you only dry statistics and no more. And good content needs to impact the audience in a way that resonates with them on a deeper level. Creating trust and building a relationship with your audience is the key.
Remember, you write for people first. And in order for the information you create to be of value to them, you need to understand who these people are, what they are interested in, what problems they are trying to solve.
Good reach and audience response ensures that content is exactly what is useful and meets real needs. How To style guides continue to be popular, while still piquing people’s interest.
And here SEO comes to the rescue, allowing these very needs to be identified. Maybe in some narrow niche you can sketch out a content plan offhand, but in the case of systematic work, you can’t do without detailed analytics.
3. Work through each page
In content marketing, it’s not just what you write about, but how you present it to your audience is important. It is unlikely that many will be delighted to read your stunning text on the iPhone, if it is laid out in microscopic gray font on a white background, a solid canvas without paragraphs, and the site itself is not mobile-friendly.
So content is good, but you need to solve two more tasks for which knowledge and skills in SEO will come in handy:
- fix technical errors;
- adapt the site for mobile search;
- to bring other internal factors to the requirements of search engines in order to improve page visibility and start getting traffic.
4. Build a system
Both directions require consistency. Unless, of course, you want results, not just wasted time and work for the sake of work. It is necessary not to just do something, give it up, and then come back again when inspiration appears. The work should be regular, and the approach should be systematic.
If you already have a website, here’s what you can do first:
. Conduct an SEO audit and make a list of necessary edits;
· Collect a list of topics for content 3-4 months in advance;
· Create your own SEO content planner: make a publication plan (at least 1-2 times a week);
· Collect the semantic core for existing pages;
· Form a plan for the creation of new landing sites;
· Analyze your competitors and mark those things on their sites that you can use for yourself.
5. Act outside the site
Using the resources of other sites and platforms sometimes allows you to achieve results many times better than when working with your own site alone. And the more channels are used, the more this synergy will be felt.
A publication on a website you visit or a post on a social network that has gone viral can bring as many visitors to your website as even a very cool blog post.
A combination that will lead you to success
SEO and content marketing both have a lot in common, and what works for one area often works well for another. Since both of these strategies are valuable to the business, the best you can do is develop a plan that will help you work both ways effectively.