If you have implemented WordPress for your website, or are considering migrating to it, chances are that your aim is to boost growth and profitability of your business. While this may seem like a straightforward goal, there are many ways in which you can use WordPress to get there.
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Apart from the fact that WordPress is a user-friendly CMS that helps you customize your website in a way that will benefit your business the most, it also offers several advanced features and elements that you should consider leveraging for maximizing its growth.
Let’s delve deeper into the many ways in which businesses can expect growth using WordPress:
Top Advantages of WordPress For Your Business
By now, WordPress is already one of the most popular CMSes out there, and for all the right reasons. After all, any business will be able to experience more benefits than disadvantages by implementing WordPress. Here are some of the top benefits of WordPress that you should know about:
User-Friendliness
One of the predominant features of WordPress is its user-friendliness. The CMS is fairly simple to navigate making installing it easier, and building a website on it even simpler. This is one of the primary reasons that so many users go for an Umbraco to WordPress CMS migration. Setting up the CMS for your website can actually be done in just a few steps and fairly quickly. As a business, you only need to spend time ensuring that the technical configurations and policies are aligned with what you have in mind for your business.
Abundance of Themes and Plugins
The other major selling point of WordPress is the plethora of themes and plugins it offers to businesses of all kinds and sizes. Regardless of the niche your business operates in, you can bet that WordPress has a bunch of plugins that you can install to expand your functionality. These themes and plugins are developed by individual developers as well as third-party companies and usually include consistent support and updates.
Simple Maintenance
Once you do implement WordPress for your website, you would want your website to be up and running at all times. This is important for small businesses as much as it is for large ones, and the best way to ensure this is to schedule the maintenance properly. Doing so is fairly simple on WordPress, with tools that will help you understand the impact of any major maintenance tasks, and mitigate security risks in a timely manner.
Active and Helpful Community
Among the many CMSes that flood the market right now, WordPress is one of the few ones that has such a large and active community. So much so that it is a selling point for the CMS. Being a part of the community allows you to discuss any issues or queries related to your WordPress website on the community thread and get help from hundreds of other members. It is also a great place to understand the inner workings and hacks of WordPress.
Lower Costs
WordPress is a fairly easy CMS to navigate and setting up a website with it is also quite simple, saving a lot of time and resources that you would otherwise have to invest in the process. Most WordPress only pay for hosting services and domain names as the CMS itself is open-source and free. Due to the accessibility of the source code, you do not have to worry about deploying a specialized developer and maximize the functionality of your website using the many themes and plugins available in the community.
Unconventional Methods For Business Growth Using WordPress
Along with the advantages of WordPress that we have discussed so far, there are several unconventional ways in which the CMS can boost the growth of your business. While you can always consider the more traditional applications of the CMS such as creating a blog or website, it is good to have a list of unconventional methods that you can deploy in your business.
- Membership and Subscription Services
For many businesses, bringing customers may not be as much of a challenge as retaining them. This is definitely a problem because retaining your customers will cost you marginally less than attracting and winning over new customers.
To remedy this, businesses should consider implementing memberships and subscription services. Businesses should consider offering exclusive content and discounts, services as well as products to customers through subscription-based models and memberships. Doing so can help businesses generate recurring revenue and also foster a sense of community and loyalty among customers.
With the help of plugins such as MemberPress, WordPress allows you to create and designate different levels of membership, access permissions across these levels, and subscription plans.
- Lead Generation and Conversion Optimization
An important priority for any business is to ensure that their website works and generates revenue for the brand. Companies deploy various strategies such as conversion rate optimization and lead magnets to ensure that they can convert all the qualified website traffic into paying customers.
With that in consideration, WordPress offers several plugins and tools that are aimed at helping businesses with generating leads and optimizing their conversion rates. Businesses can easily design opt-in forms, call-to-action buttons and pop-ups with the aim of capturing visitors’ information and lead them ahead through the sales funnel.
Businesses can also utilize plugins such as OptinMonster, Sumo or even A/B testing plugins that can enable them to leverage the right strategies and approaches based on real-time data. As a business, you will be able to offer the many features offered by these plugins to improve your conversion rates as well as growth.
- Event Management and Ticket Sales
Events these days are not just limited to specific industries such as the entertainment or hospitality sectors. Regardless of the industry you operate in, you might need to organize multiple events as well as manage or sell tickets directly through your website.
In such cases, while the primary expertise of your business may not be event management or ticketing, you will still need to ensure a well-executed event. Plugins such as Event Espresso or Events Calendar can provide you with comprehensive event management solutions, aid in creating event listings as well as accepting registrations or selling tickets.
With all of these features, WordPress can help you host successful events, and manage your ticketing and other sub-processes effectively. You can then utilize these events to improve your brand visibility, attract more attendees and generate revenue.
- Online Learning and Course Creation
Aside from the common applications of WordPress, and the ones that we have discussed in the previous points, you can use WordPress to leverage e-learning for your business. For any business, offering customers a value offering that they can use to keep them on the website.
Consider designing courses, tutorials or training programs that you can promote or sell on your website. Putting in the efforts to build and manage a full-fledged learning management system (LMS) within WordPress may seem like a gargantuan task at the outset, but is now made easy using plugins.
By offering valuable content such as courses, businesses can position themselves as industry experts and attract a wider audience. This will help them generate revenue through course enrollments or subscriptions.
- Multilingual Content and Global Expansion
Another way to leverage the powers of WordPress is to take advantage of its multilingual capabilities to expand your business internationally. Multilingual content is one of the primary challenges hindering global expansion and it should be taken into account.
With WordPress, businesses can leverage plugins like WordPress Multilingual (WPML) to get their content to reach international audiences and to expand into newer markets. The preliminary things you can achieve with your business through these features include translating your website content into multiple languages, catering to diverse audiences across the globe, and improving the overall user experience. As a result, you will also be able to boost the global visibility of your brand and foster cross-cultural communication with customers.
This ability to drive growth into new and developing customer segments will allow you to bring unprecedented growth to your business.
- Dynamic Personalization and Enhancement of User Experience
User experience is at the center of a growing and thriving business, and to ensure that you make the most of it, your brand should be willing to leverage personalization. There are many ways to enhance personalization and user experience.
For starters, you may want to leverage dynamic content, personalized recommendations, and conditional logic on your website. These are interesting ways to tailor browsing experiences with your customers’ preferences and behavior.
When done right, personalization can increase user engagement and satisfaction, while increasing conversion rates and driving consistent business growth. You will also be able to use plugins such as WPForms or Elementor to deliver timely, relevant and highly personalized messaging to website visitors.
Ending Remarks
Regardless of whether you choose to leverage the common benefits or the unconventional applications, WordPress can truly help your business go to the next level. For your business to truly benefit from choosing WordPress as a CMS, it is good to focus on deriving all the aforementioned benefits and implementing applications that may help you achieve your business goals.
Author Bio: Lucy Manole
Lucy is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.