VPN or Virtual Private Network is a system that protects your online activities when you are connecting to public networks, such as cafes, malls, and hotel wifi. VPN works to encrypt your identity to hide you from possible online threats.
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With the continuous shift of economies towards more digital operations, VPN plays a significant role in ensuring that confidential information processed virtually is safe from malicious software, viruses, and even hackers – which are very prominent nowadays. While VPN is initially known to protect networks, it has also become a tool for digital marketing.
Digital marketing is a form of promotion and advertising done through digital channels such as social media, email, search engines, and other digital platforms to gain exposure and generate leads. As the world of digital marketing continuously progresses due to the current global situation, how can a VPN service secure the success of online promotions and advertisements?
Here we will break down five underrated features of VPN to Digital Marketing.
Boosts Local SEO To Better Understand Audience
In digital marketing, it’s wise to know the demographics and interests of your target audience before executing strategies to avoid wasting time and resources on promotions that will not catch your target audience’s attention. If your target audience is in the same region as you, it will be easy to study and observe their behavior as consumers; however, if your target audience is from another region, that’s a whole different story.
Search Engine Optimization or SEO with the use of VPN is an effective strategy to penetrate the local search engines of your target audience without geographical restrictions. In an instance where your target audience is situated in Canada while you’re from New Zealand, it will be hard for you as a digital marketer to understand how they behave on the internet. When you use a VPN’s Canada server, you can easily trick Google into reading that you are in Canada. Once VPN has completed connecting you to Canada’s proxy server, you can access Google and social media sites like how a local can.
SEO while using VPN can help you understand your target audience’s behavior even when you’re thousands and thousands of miles away from their location, so you can create better promotional collaterals that will surely pique their interests.
Protects Confidential Information
Due to the growing number of companies establishing online platforms, there could be hundreds of confidential information processed daily, making it at a high risk of getting accessed or hacked by an outsider and we don’t want that.
Cybercriminals are very apparent in today’s time when thousands of companies. They’re not just something you should brush off because they serve as a threat to the brand’s future. A trustworthy VPN protects your private information by hiding the session of your online activities from awaiting cyberthieves.
Monitor The Competition
The growing competition in eCommerce is inevitable, so act smart and monitor your competitors. Monitoring your competitors is not a new thing in marketing; as a matter of fact, it is one of the best practices done by marketers to keep up with the industry. Keeping track of your competitors will also make you aware of the current trends, issues, and marketing strategies that have failed and worked.
VPN allows you to check competitors’ websites without getting caught. So when you’ve been feeling a bit left out recently because of an unexpected crisis, you can always use VPN and monitor the competition and study the dynamics behind their operations.
Improve Social Media Marketing
More and more companies are starting to use Social Media channels to promote their products and services because social media is cheaper to use to reach 2000 audiences compared to other online means of promotions, and why do we promote? To gain exposure and transform exposure to leads.
Not many may think of this at first, but the high level of security that VPN brings can boost social media marketing. When you’re in the marketing industry, you are required to gather data and study the behavior of the market to learn which strategy will work best for your target audience. Gathering data is a crucial and lengthy process in marketing, and if you want to make sure that competitors will not be able to get ahold of your data, you need to secure them.
When you’re a digital marketer, never forget to remind yourself of the risk of using the internet for data gathering. Through the help of a VPN, you can protect all your information on the internet and prevent hackers from stealing crucial data for the business.
Improve Advertisements For Youtube Marketing
Youtube is an application where thousands of videos are uploaded regularly for educational, entertainment, and business purposes. About 2.3 billion people were estimated using Youtube back in 2021, making it an effective platform for advertisements because of its wider reach.
Apart from the regular social media channels companies use to promote, Youtube is an application used for promotions through pop-up ads and skip advertisements. If you’re one of those companies who use Youtube for promotions, how can you use VPN to boost Youtube marketing? The answer is simple, VPN helps you research which ads are suitable for your target audience. Through the use of VPN, you can find out which advertisements are currently relevant to the region of your target audience, so you know how to be safe and sure with the content you are making for them.
There are more reasons how VPN can boost digital marketing, and we have listed down the top five most beneficial and underrated features here to get you started.
As a digital marketer, you have to know which tools can help you improve the quality of your work, especially since the competition in the marketing industry is no joke.