According to Grand View Research, the global artificial intelligence (AI) market size was valued at $136 billion by the end of 2022, booming at a compound annual growth rate of 37.3% from 2023 to 2027. This staggering growth rate is a testament to the significant impact that AI is having on various industries and sectors worldwide. From healthcare to finance, manufacturing to transportation, AI is transforming the way businesses operate.
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As the business world pursues to become more data-driven and reliant on technology, AI has emerged as a game-changer for marketers. With AI, marketers can leverage vast amounts of data to gain insights into consumer behaviour, needs, and preferences. This can help businesses create personalized, targeted marketing campaigns that are more effective at engaging and converting customers.
One of the most remarkable ways AI is used in marketing is through content creation. AI-powered content creation uses machine learning algorithms to generate high-quality, engaging content for various marketing channels, such as social media, email marketing, and blog posts.
This approach can save marketers significant resources and time by automating the content creation process while ensuring that the content is relevant, compelling, and optimized for search engines.
Let’s take a look at some of the top AI writing tools available today.
Chat GPT 4
GPT-4 (Generative Pre-trained Transformer 4) is a state-of-the-art language generation model developed by OpenAI, one of the world’s leading AI research institutes. It is the fourth version of the GPT series of models and the largest and most powerful language model created to date.
It is an unsupervised machine learning model trained on massive text data, including books, articles, and websites. The model has over 1 trillion parameters, making it one of the most complex models ever developed. The sheer size of the model enables it to generate human-like text, complete sentences, and even create entire articles and essays.
GPT-4 can perform various language tasks, including text completion, summarization, question answering, translation, and conversation generation. It is particularly effective at generating contextually relevant and grammatically correct text.
Content creators can fine-tune GPT-4 for specific language tasks with relatively little training data. This makes it a well-rounded tool that can be applied to various language-related applications.
Jasper.ai
Jasper, formerly known as Jarvis, has the ability to generate high-quality content using minimal input from the user. The tool can create entire articles based on a few simple prompts, such as the topic and the intended audience. It can also generate headlines, introductions, and conclusions for articles, as well as product descriptions and social media posts.
Another notable feature of Jasper is its feature to adapt to the user’s writing style. The tool can learn from the user’s past writing and generate content consistent with their voice and tone.
Jasper.ai also provides users with a variety of templates and frameworks to help them get started with their writing. These templates are designed to be customizable and can be modified to fit the user’s requirements.
Copy.ai
CopyAIi’s algorithm analyzes vast data to generate unique, relevant, and engaging content. It can also help you improve your writing by providing suggestions for edits, improving readability, and optimizing your content for search engines.
CopyAI can create multiple versions of the same content, allowing you to experiment with different variations and choose the one that meets your needs. Additionally, you can save your favourite templates and use them again later, making it easy to create consistent and cohesive content across all your marketing channels.
In terms of pricing, both CopyAI and Jasper offer subscription plans that vary based on the number of features and the amount of content you generate. CopyAI offers a free trial, while Jasper offers a 7-day money-back guarantee. Using coupons for popular AI tools like these can be a great way to get a discount on their subscription plans.
Originality.ai
Originality is an AI-powered writing tool that helps writers check the originality of their content. It is designed to help content creators, educators, and students avoid plagiarism by providing an easy-to-use and reliable plagiarism checker.
It uses advanced algorithms to scan documents and compare them against a vast database of existing content. It checks for similarities in text and detects instances of potential plagiarism by identifying matches between the submitted content and content from the database.
This tool can check a wide range of document types, including academic papers, essays, articles, and other written content. It can also check multiple languages, including English, Spanish, French, German, Italian, and more.
In addition to its plagiarism-checking capabilities, Originality also provides writers with a report that highlights any instances of potential plagiarism and offers suggestions for improving the originality of their content. This can be invaluable for writers who want to ensure that their content is original and not a copy of someone else’s work.
Grammarly
Grammarly is designed to help users write better by providing suggestions for grammar, spelling, punctuation, and style errors in real time. Grammarly can be used as a web extension, desktop app, or mobile app, making it accessible for users to use on different devices.
It analyzes the text based on the context, tone, and target audience, making it more personalized to the writer’s requirements. It provides a comprehensive report of the document, highlighting the possible issues, and provides recommendations to improve the content’s readability and impact.
Grammarly also has the ability to provide a plagiarism checker, which can be helpful for writers who want to ensure their work is original and free of accidental copying. It also offers vocabulary enhancement suggestions, making it easy for writers to diversify their word choice and avoid repetition.
Professionals and students widely use Grammarly in various industries, including education, business, and publishing. It is available in both free and paid versions, with additional features like advanced suggestions, genre-specific writing styles, and integration with other writing tools included in the paid version.
If you plan to use AI-powered content creation tools in your business, check out this list first. These are some of the best AI writing tools available on the market, and they can help you weed out the fluff and get to the heart of what your audience wants.
There are plenty of glaring limitations for now, such as the inability to completely replace human-generated marketing content. But as AI-powered tools become more sophisticated, they’ll be able to produce high-quality content that you can use in your marketing campaigns. In the meantime, though, understand how these tools work and what their limitations are.