According to Statista, marketing services have been  $475 billion dollars strong industry worldwide between 2010 and 2021. The United States takes the lead with well over a half of the amount, followed by Europe. In recent years, the marketing industry has accrued an estimated capitalization at over $300 billion on a global level. 

Digital marketing is the profession of the present and the future of the global economy. If you have some basic notions about managing marketing campaigns and projects, but you still want to optimize your strategies, read this article. In the paragraphs below, we’ll give you relevant tips you need to become a better marketing professional. Take notes and get ready for the next career challenges. 

Key Areas You Need to Dominate to Stand Out in the Marketing Industry

Being a digital marketer requires a deep understanding of strategic areas that will model your services’ quality and accuracy. Pay attention and analyze the following issues meticulously.

1. Digital Marketing Strategy 

As a digital marketing professional, the main skill you must have is a strategy based on reliable data and specific commercial goals. Digital marketing strategy involves an assessment of executable tactics achievable through online channels. For example, a sales strategy adapted to social media and the type of consumer who uses those platforms to buy. 

In a decade where many customers conduct business on their mobile devices, a well-executed digital marketing plan may be critical to getting marketing efforts ahead. In the digital era, most methods must be based on social and massive interaction to create engagement between the customer and the brand to make them feel identified. 

2. Content Marketing and Inbound Marketing 

These are two neurological supports of all marketing campaigns. Content marketing is about catching potential customers through commercially-oriented information and data. Inbound marketing is about creating a friendly customized digital environment for all users. 

Inbound marketing focuses on building a website and content to make it appealing and interesting to buy. Based on consumption patterns, experts in inbound marketing create targeted ads to encourage readers to act, purchase a product, or complete a form.

3. Local SEO

Positioning local Search Engine Optimization (SEO) is an effective way to set your business on the internet. If you’re ready to promote relevant and engaging content, organize well-structured information with meta descriptions through content management platforms like WordPress.

With an efficient SEO, you can provide potential customers with the information they need about what they are looking for. Show only what customers need and products they are willing to pay for. SEO makes it easier for customers to find your business. 

4. Social Media Marketing

Companies need to increase traffic to their website. A good marketer knows how to position businesses on social networks as a brand. The target is to attract users’ attention through a previously defined action plan. In this way, you will engage people with the most interesting content to make them have a good user experience on a versatile interface.

Social Media Marketing is the basis of high-quality sales to determine how successful a marketing campaign could be. If you see social media marketing as a potential space to increase sales and the customers’ portfolio, train your skills and knowledge to exploit this field’s proficiency when applied in day-to-day company operations. 

5. Pay Per Click Marketing 

This method is completely profitable if you learn how to monetize it well. Pay per click allows you to capture a large number of users who want to use advertising and have appealing purchase experiences. Each click represents an opportunity to promote a high volume of data and information about the benefits you offer as a brand. 

If you learn to dominate this skill, you must develop a good performance in digital marketing campaigns. This is part of the IT automation component that every marketing project must have within its scheme. 

6. Web Design and UX

All digital marketers need to have basic knowledge of web design and web development. Make an effort to study and acquire basic notions of programming with Java and Python to create well-structured websites. You will provide customers with a full user experience by deploying useful options to make their purchases easier. 

User experience is an aspect that gives added value to all marketing campaigns and companies that use it wisely. A UX-rich website with an appealing and aesthetic design can increase users’ traffic and finalize customers. 

7. Hosting

Creating and setting up website hosting is another essential skill you must learn to grow as a marketing professional. Focus on updating and guaranteeing the technical containment of the ”www” address of the company to ensure a stable flow of users. Hosting is an important part of the web process so that the effectiveness of the marketing campaign remains sharp and strong, penetrating all segments of the market. 

8. Affiliate Marketing 

Selling products and services through an extensive network of people and users on social media platforms is an effective way to expand the commercial scope of a company. Affiliate marketing, also known as network marketing, is a method that sells by recommendation and word-of-mouth. 

Passing information from one person to another, in a massive way, creates a huge community of interested people, potential customers, and frequent customers who cause an increase in demand and offer.  

9. Growth Hacking 

These are a few growth hacking strategies for startups that guarantee success in digital marketing campaigns. 

• Pre-launch email list
• Launch on product hunt
• Leverage referral marketing
• Make new brand partnerships
• Attend community events
• Leverage adjacent markets
• Build a social media community
• Follow your competitors

Relevant Tips to Grow as an Outstanding Digital Marketer

• Focus on Income: Profitability is perhaps one of the most important components of a marketing strategy and campaign. According to a study by Fournaise Marketing Group, 78 percent of managers believe that marketing is not focused on achieving financial performance. That outcome means the field must evolve towards better ways to insert financial strategies into commercial and advertising plans. 

• Explore the Market: Study the connection between consumers and the products they need but feel they can’t afford. True marketing involves making users believe they can have what they want and helping them to get it through effective commercial and marketing strategies.

• Positive Customer Experience: Users and potential customers need fast, easy-to-navigate, and comfortable interfaces where they can look for and buy the products they need. However, it is not only about that; it is also about building competent communication. Invest in creating interactive and automated shopping platforms to impress customers.

• Learn to Tell Stories: Marketing based on storytelling can influence the purchasing decisions and the buyer personas profiles of every potential customer. Marketers that know how to create amazing stories in their marketing campaigns generate exceptional outcomes by allowing customers to identify with the brand and products/services.

• Ongoing Testing: As a marketer, you have to constantly test the quality of every customized innovation you apply in the marketing campaign. Good professionals in digital marketing test their strategies based on big data and massive consumption patterns. You have to try advertising campaigns, prices, and ads. This action helps to turn information into results. Use modern platforms and practice A/B testing. 

• Always Keep Learning: You must stay current with information regarding inbound marketing, content marketing, and data-driven marketing campaigns through the use of information technology tools. As a good way to absorb deep and complex knowledge about the world of marketing, you should constantly attend thematic events, monitor top blogs, and review official documents.  

• Work with Data: Big data is the key to understanding how a marketing campaign moves. This is because you must first know what the customer wants and needs to sell products to them. Use data analytics and data science software to accurately understand the behavior of the varied segments of the market. Master your analytics tools and improve your Excel knowledge.

• Time Management: Organizing and having a structured plan is fundamental for a marketing professional. If you learn to dominate time and work schemes, you must make time the most valuable resource you’ve ever had, even more than money itself. 

Bootcamps are a superior alternative to master the skills with the highest demand in the market. Schools like Thinkful offer marketing courses through online programs or on-campus options. One of the benefits of these institutions is cheaper tuition, flexible hours, and short programs.

Conclusion 

Digital marketing is what moves a big part of the modern economy. Study hard to exploit the tech innovations and updates that make marketing evolve towards a new level of success. The more you learn and renew your marketing knowledge, the more clients you will catch and the more professional development you will gain in your career path.  

Author: David Torrealba
From Zulia, Venezuela, David started working with Career Karma in October 2020. He has a Bachelor’s Degree in Social Communication and Print Journalism from Universidad del Zulia. He works as a journalist at Noticia Al Minuto alongside his content writing duties with Career Karma. He previously worked as a content writer with AKB Fintech. His interests include journalism and marketing.