Social media’s landscape is ever-evolving, and these platforms are no longer just for talking and posting status updates. Social media is necessary for every smart brand’s digital marketing strategy in today’s environment.

Even though it might seem like social media trends come and go constantly, you can take advantage of them to experiment and engage your audience more effectively.

Check out the list of social media trends that are expected to be most influential this year below. Use the trend which is more suitable for your business. 

Best Social Media Marketing Trends to Follow

1. Niche Facebook experiences

With 2.9 billion active users per month, Facebook is the most widely used social network in the world, but many people prefer to interact with smaller, more niche communities.

Fortunately, Facebook also excels at offering these more intimate kinds of linked relationships. Facebook is bringing intuitive features that support marketing the products in front of the target audiences. Businesses would benefit from focusing more on the following key areas:

Facebook Groups -Facebook groups are getting more popular with businesses as they offers a variety of advantages. The recent pandemic has accelerated the use of Facebook groups by business owners. Maintain your group’s participation, which needs to be connected to your Facebook profile. Facebook unveiled a plethora of new features at this year’s Communities Summit to make groups more complete and appealing to admins and members. The option to create free and paid subgroups, shops for selling goods, neighbourhood fundraisers, and a host of admin features are included. Administrators of Facebook groups can get countless leads from potential members by asking membership questions.

Facebook Live – A trend that has emerged in addition to audio is live streaming. Live video is still powerful and the next best thing to be in person, despite the approaching metaverse. A great approach to interact with your audience in real-time is through live video.

2. Instagram to drive more impact

Remember that your audience’s attention span has decreased when thinking about including more video material in your strategy. Your Instagram marketing strategy should incorporate Instagram Reels and quick humorous videos since people want new content quickly.

The quickest way to build audience trust and boost sales will always be through video. You must use video if you want your social media marketing to really affect your company’s bottom line. Instagram can help you in the best possible way. 

Instagram Reels: These quick videos on Instagram have the most incredible organic reach. Exposure reels can be useful without using the most severe transitions or effects.

Instagram Live: Instagram live is another tool to attract audiences. Additionally, followers will be notified when you go live, bringing in additional viewers.

After the pandemic, people expect closeness on social media—as well as from the companies they use.

3. Video Content Will Remain the Most Popular

If you’re not already producing videos, you should start doing so for your content strategy. Videos will soon dominate social media, and those who fail to recognize this will struggle. But it’s crucial to remember that long-form material is no longer the preferred format moving forward. The popularity of apps like Stories, Reels, and TikTok proves that interesting short-form videos are becoming people’s go-to choice.

4. Social Commerce will have a more significant impact

Facebook, Instagram, and Pinterest are just a few social media sites that brands have long utilized to market their goods. But by 2022, it will be commonplace to order goods directly from social media. The days when only cutting-edge brands would employ it are long gone. The Facebook marketplace has dramatically impacted this field by allowing the user to enlist the products and sell directly to the customers. Buy and Sell type Facebook groups are also rolling out. 

Though you are selling through social channels, do not forget to generate receipt and send it with the product. 

5. Social media as a customer service channel

Social networking is already a popular channel for customers to contact businesses for customer service concerns. As individuals continue to turn away from conventional customer care channels like phone calls and emails, this will happen more frequently in 2022. Just to note, Facebook groups and pages are widely used to manage customer support. 

Customers may use social media as a fantastic forum to air grievances, offer feedback, or make suggestions. Additionally, it’s a fantastic method for businesses to demonstrate to their audience that they value and listen to them.

6. Influencer Marketing to dominate in social media

Influencers can no longer get away with uploading photos of themselves using the product when recommending branded goods or services. They must work just as hard to create content for brands, paying particular attention to long-form content, how-to videos, demos, and photo stories.

Social media platforms are increasingly providing influencers with specific monetization opportunities to help them secure their future while they work hard to leverage various brands. Nowadays, a new social media trend is the emergence of paid membership models for followers to receive unique material on numerous social media platforms, such as Facebook and Youtube.

7. Memes in social media will attract customers more

The use of memes on social media is increasing daily and attracting users. There are memes everywhere, and it’s difficult to find someone who doesn’t enjoy them. They are currently a hot commodity on the market and one of the most inventive content formats to date. Memes may be modified to fit every situation and deliver any message while retaining their elegance with a bit of imagination.

8. Interactive content will attract more people

Viewers want engaging content, not mindless scrolling. Social media platforms increase content interaction. Quizzes, polls, and Q&A sessions enable viewers to interact with your brand.

Interactive content engages viewers and provides data-mining opportunities. Even random content can help you understand what your clients like. Before developing new products, you can survey customers for their feedback.

9. LinkedIn’s influence on the job market

Like Instagram and other sites, LinkedIn will start to get “mega influencers.” These LinkedIn “mega influencers” will affect business and commerce and make it easier to see how companies train, manage and treat their employees. They will be the main force behind how the job market works. Already, LinkedIn has become one of the most popular platforms for employers to hire the best employee and the employees to find their dream jobs. 

To Wrap Up

Social media platforms play a significant role in placing the brands in front of the audiences. Some of the best social media marketing trends are highlighted in this content in order to help business owners understand how they can get the best benefit by leveraging social media platforms. If you are a business owner and have not started with any social media trends, it’s time to change your mind and introduce your brand to social media platforms.

Author Bio: Omar Nasif, Chief Marketing Officer at Groupboss
He is a SaaS enthusiast with a growth mindset. He is helping FB Group owners and E-commerce Merchants to build a scalable business.