The healthcare industry is among some of the most competitive and challenging industries when it comes to boosting online presence. People want to use the best healthcare services, that are also close by. To find that, they often resort to Google. As there are many healthcare institutions nowadays, it’s tough to get among the top searches on Google. By employing the right SEO strategies, you can get among the top results. These strategies can boost your page ranking over time. Both big and small businesses can benefit from using SEO as a website that is ranked higher in searches receives more organic visits than one with poor SEO.
There are plenty of plausible SEO strategies you can use to boost the online presence of your healthcare business website. One of the first things you should definitely do is optimize your website for local searches. You should also use related keywords and be active on social media. Moreover, you should work on posting quality and insightful content and optimize your website for smartphones. Keep reading to learn more.
- Optimize your website for local searches
Optimization of your website for local searches is vital for boosting your online presence. The aim of local SEO is to drive local organic traffic to a website. This is essential as organic traffic brings customers. Healthcare businesses benefit from these local rankings. The details of your business, such as its name, address, phone number, and others should be updated on Google business and on social media as well. This helps Google associate your business with a certain location. It is a crucial step you should start with. After you have optimized your website for local searches, it will be easier for people looking for certain services to locate you. And this is an organic search and result.
- Use related keywords
Another important component of SEO are related keywords. Regardless of the industry, you should create a list of keywords that people might search for when in need of a certain service provider. You, as a healthcare provider, would come up with a list of keywords related to the medical services you offer. Think as the customer while completing this step. You can conduct a local survey, for instance, to find out what phrases people would type in Google when searching for a medical service.
When you have composed around 30 to 40 keywords, you can use a tool such as Google Keyword Planner, Moz or SEMrush to check which keywords have the highest monthly local traffic. You can also develop PPC campaigns using these tools. As far as choosing keywords is concerned, you should opt for those with 500 to 10,000 local monthly searches. When you have your list ready, you should include these primary and secondary keywords on various web pages on your website. For example, if you own dental healthcare, customers might search for the best orthodontist, braces, dentures and other dental-related phrases. You need to make sure to include these on your website.
- Be active on social media
Social media are an integral part of building your online presence. Google takes into account several factors when determining the quality of a website. One of these factors is social media. If a page on your website is communicable across social media channels, search engines do consider this as an important indicator of genuine quality. Link building plays a key role here, so posting quality content with reliable links goes in your favour – more on that in the next paragraph. These blogs can then be shared across various social media channels.
- Post quality and useful content
Healthcare is such a field where you have space for writing all kinds of quality and insightful content. We can even say that content is vital for healthcare SEO. Content is a great tool that can help you grow your brand and keep your customers engaged. You can use this opportunity to teach your customers and potential customers about different medical things. Regular people most often don’t have extensive knowledge about medical services, so you could be the one explaining them.
- Optimize your website for smartphones
As many people use their phones exactly to conduct quick local inquiries and searches, it is absolutely quintessential to optimize your website for smartphones. It enables users to access healthcare websites from their phones without any trouble. You should optimize your website site structure, site design, image sizes, page speed, and content to have customers stay on your website.
These are just some of the many great SEO strategies to start with when it comes to boosting your healthcare online presence. You can find out about others online. Start slowly, implementing one by one, be patient, and you’ll see results in time.